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Are there even any private label products left to sell on Amazon FBA? If everyone uses the same listing optimization tools and product criteria to source their eCommerce products, how do you actually stand out? These are common questions we get from new FBA sellers and established businesses alike. That’s why we threw together these hidden tricks and expert tidbits of advice to help you find the best Amazon products worth selling!

Gone are the days of just slapping a label onto a product and expecting a high return. As more private label sellers enter the market, you need to stand out in order to win. Sellers need to get creative and add their own personal flair to generic products if they want their slice of the FBA pie.

Don’t despair, though! There are still plenty of opportunities out there. I’m going to walk you through the process of sourcing a money-making Amazon product. Before we do that, let’s first break down what exactly makes a great private label product.

What to Sell and Not Sell on Amazon

Great Products:

  1. Consistent Demand / Low Seasonality: You want a product that will sell consistently all year long, as opposed to seasonal items (i.e., a Santa Claus costume).
  2. Small and Lightweight: It’s simple: the bigger/heavier the product is, the more it costs to ship and store it. 
  3. Big Margins: Products with 100% or higher markups (at least 50%) are the way to go. You need to take Amazon fees, advertising fees, and product costs into consideration so you can reorder without losing profit. 
  4. Niche Products: Be specific with what products you want to sell. For instance, you want to sell “Aberdeen fishing hook for sea bass” instead of just “fishing hooks” or “fishing hook for sea bass.” Be sure to dig deep into Amazon product categories in your search for potential top products. 
  5. Selling Price of $25 to $99: Anything higher will take a lot of capital to get started. Also, lower price points target impulse buyers. 
  6. Less Than 1,000 Reviews: Generally, products with more than 1,000 reviews very competitive. We’ll go over how you can find this out in the next section. 

Bad Products:

  1. Trademarked: Trademarked products are a no-go unless you want to spend a ton of money in legal fees!
  2. Multiple Power-sellers Selling Large Volume: If you’re thinking about selling Bluetooth sports earphones, don’t pick earphones that have multiple power-sellers who sell thousands of units a month already. You don’t want to compete in the red ocean.
  3. Fragile: Avoid products that take special care to package and ship. This can result in a lot of processing/shipping fees spent on replacing and repairing products. 
  4. Mechanical Products that Demand Great Warranties: You definitely don’t want to be dealing with products with hydraulics or complex machinery as they require warranties and are more prone to wear and tear. 

Middle Ground Products:

  1. High Maintenance: Products that come in different sizes, colors, and other variations are more geared towards seasoned and advanced sellers, as they have higher return ratios and require higher maintenance. Clothing, shoes, and fashion fit into this category. Although the profit is lucrative, it comes with a lot of risks as well.
  2. Licensing: Ever see one of those Ferrari watches in a duty-free store and wonder why would a car maker start selling watches? Simple: licensing. Advanced sellers interested in going down this route can do so by securing licensing deals and leveraging on these big brands.

3 Tricks to Finding Top Products to Sell On Amazon

Now that you know what determines a great FBA product, it’s time to find one! Here are 3 tricks to help you with your search.

#1 Piggyback on Best-selling FBA Products

I suggest starting from a list of Amazon’s Best Sellers or Amazon’s Movers & Shakers to brainstorm complementary products and bundling ideas. These subsidiary products may or may not generate more sales compared to best-selling products, but they are definitely worth looking into.

A great starting point is to list down products that you interact with on a regular basis. For instance, “I would grab a toothbrush from its holder and use a cup that drains itself to rinse my mouth when I brush my teeth on a daily basis.” Based on this routine, there are already multiple products you can potentially sell on Amazon.

Be sure to search for products that you would use so you can fully immerse in the product usage experience and have a clear idea of who your ideal FBA customers are.

Using ZonGuru’s Chrome Extension, you can get a complete look at an entire product category in seconds without needing to navigate away from Amazon. You can also filter results based on price, rating, estimate sales & revenue, rank, and reviews to find potential products. Below is an example of products associated with the keyword phrase “step stool for kids” on Amazon.

One important piece of data the tool provides is the launch budget. The launch budget is an estimated budget required to launch a similar product and get it to page 1. This estimate includes factors such as COGS (Cost of Goods Sold) of 30% of the average sale price, enough stock to giveaway for 15 days to get to page 1, plus 3 months of stock for organic sales.

Pro Tip: Depending on which marketplace you are researching, the level of demand and competition may vary. I suggest recording all your work in a spreadsheet to keep track of the niche products you’ve found. 

#2 Use Google Trends

Another trick for finding top Amazon products is Google Trends. This powerful tool lets you gauge demand for your potential product by displaying how often it’s been searched for on Google. Check for consistency rather than volume. This will help you avoid fads (i.e. fidget spinner) that cost you. A comparison between the fidget spinner and camping lantern below will give you a precise idea of what to avoid.

You can also determine trends for primary keywords for product listing optimization using Google Keyword Tool together with Google Trends.

Once you’ve spotted a trend, give our new Niche Finder tool a spin. Simply enter the trend that caught your eye to see a list of potential money-making product niches along with detailed breakdowns of why they’re worth investigating, including important data points such as buyer demand, competition opportunity, initial investment, and more. Check it out:


This powerful tool lets you spot potential product niches that others may not find so you can make a surprise killing on Amazon. 

#3 Look at Trending Shopify Stores

While it’s definitely the biggest name out there, Amazon definitely isn’t the only eCommerce marketplace. Shopify isn’t too shabby either. With over 20% of the eCommerce in its pocket, there’s a lot to learn from the buying habits of its customers! I found this in less than 5 minutes just poking around on Google:

The moral of the story? Don’t be afraid to research sales data from competing eCommerce platforms. You might find something that translates into big sales for your FBA business. 

Maybe take some of those ideas you gleaned from other platforms and analyze them with our Love/Hate tool. Just grab an ASIN for any product to generate a word cloud of common phrases from user reviews. This important data helps you avoid the pitfalls other sellers have tumbled into.

With these three tips in hand, you’re already way ahead of your competitors! But there’s still a way to go. 

3 Vital Questions to Ask Yourself When Doing  Amazon Product Research

  1. Can the product be improved? This is one way to steer yourself away from existing competitors. A great way to find out if a product can be improved is to look at competitors’ negative reviews to see what their customers think can be improved, and do improve it yourself!
  2. Can the product be bundled? This is a great way to get creative. For instance, if you sell camping lanterns, you could bundle them with a portable first aid kit.
  3. Can the product be private labeled? Another advanced tactic I strongly suggest is to go down the private labeling route. This is a great way to build your own brand and stay in the game for the long haul.

Pick Your Bestselling Amazon Product!

You have now done more Amazon product research than most people trying to sell on Amazon. You already have all the information you need to know which products will win or lose! The next step is to take the leap of faith. 

Decide on 3-5 potential products and find reliable suppliers to purchase samples from (or get them for free depending on your negotiating skills!). Select products based on suppliers’ information and trust your gut. Starting your own business is scary. There’s a ton of risk. The end result, though, is more than worth it! 

Ready to get a head start on your product search and get selling? Check out our Finding the Perfect Product Niche eBook for detailed breakdowns of 60 best-selling FBA products to help point you in the right direction!

Or maybe you’re ready to jump straight in and give ZonGuru a shot. Great! Sign up now for our FREE 7-day trial!

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