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ZonGuru Blog

Latest in the Amazon/Seller industry, paired with some useful insight and tips and tricks to keep you up to date and ahead of the competition.

Business Management & PPC

When Should You Give Up On Keywords On Amazon?

If you have experience in PPC, you know that keywords are one of the main things to target when creating ads in Seller Central or AMS. Some of them will bring you lots of sales and some of them will end up spending money without a single sale. So when is the right time to give up on keywords and when you should still reconsider them?

Posted on 
Aug 28, 2020
  by
Lazar Žepinić
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Business Management & PPC

How To Maintain And Optimize A Successful PPC Campaign With Ad Badger

Amazon PPC campaigns are like a car: they get the job done if you perform regularly scheduled maintenance. You can’t just set it and forget it when it comes to PPC. Every once in a while you have to pop the trunk open and make some adjustments.

Posted on 
Aug 26, 2020
  by
Darren Bilbao
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Launching & Listing Optimization

Updates To Amazon’s Manage Your Experiments Tool Allows For A/B Testing of Product Titles

Big news! Are you having trouble figuring out why your A+ Content (also known as ‘EBC) listing isn’t performing as you had hoped? Then you need to check out how Amazon’s beefed up their testing! In a recent update to their testing functionality, Amazon now allows sellers with A+ Content listings to perform A/B testing directly on their product titles.

Posted on 
Aug 26, 2020
  by
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Business Management & PPC

Google Ads vs Facebook Ads for Amazon Private Label Sellers

For Amazon private label sellers looking to bring in new sales, external traffic - reaching out to customers on channels outside of Amazon - can be a winning strategy. While there are countless channels you can advertise your products on, Facebook and Google are without a doubt the heavyweights. Paid ads on both these channels are used by brands big and small, and are proven to work when done right.

Posted on 
Aug 25, 2020
  by
Andrew Buck
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Product Research & Sourcing

ZonGuru Niche Finder vs. Jungle Scout Opportunity Finder

An honest, head-to-head comparison of two Amazon product research tools. Which tool cuts through research overwhelm and delivers killer results every time?

Posted on 
Aug 19, 2020
  by
Kimberlee French
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