The Basics of Amazon Vendors, Sellers and Hybrids
When a business decides to sell online, Amazon makes it pretty easy to join the party. As of Q2 2020, more 53% of paid units sold on Amazon are sold by third-party sellers. In 2007, that statistic hovered around 20%. When you take into account the sheer volume of items sold on Amazon, that’s remarkable growth and market share. For customers buying something online, Amazon seems perhaps a monolith. But in reality, Amazon is essentially built from millions of small businesses around the world using it as the ultimate marketplace.
Dec 8, 2020