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ZonGuru Blog

Latest in the Amazon/Seller industry, paired with some useful insight and tips and tricks to keep you up to date and ahead of the competition.

Amazon Business Strategy

The Basics of Amazon Vendors, Sellers and Hybrids

When a business decides to sell online, Amazon makes it pretty easy to join the party. As of Q2 2020, more 53% of paid units sold on Amazon are sold by third-party sellers. In 2007, that statistic hovered around 20%. When you take into account the sheer volume of items sold on Amazon, that’s remarkable growth and market share. For customers buying something online, Amazon seems perhaps a monolith. But in reality, Amazon is essentially built from millions of small businesses around the world using it as the ultimate marketplace.

Posted on 
Dec 8, 2020
  by
Katy Luxem
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The Awareness Stage of the Amazon Customer Journey

To truly build a brand on Amazon, sellers need to go beyond the basics of auto and manual, high bid or low bid PPC campaigns, and begin to understand the psychology behind the Amazon sales experience. Learning about the various stages of the Customer Buying Cycle, such as the Awareness Phase, will help guide you determine how to allocate budget in order to grow your brand halo.

Posted on 
Dec 5, 2020
  by
Mike Zagare
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Business Management & PPC

Amazon FBA Case Study: How To Scale A Flatlined Listing

Has your Amazon FBA product flatlined? Do you want to know how to bring a flatlined listing from $0 sales back to life? Our in house experts recently resuscitated a flatlined Amazon product using the latest listing optimization techniques and PPC strategies. Our experts Jon Tilley (CEO ZonGuru) and Stefan Ratchev (CTO ZonGuru) spearheaded the Amazon FBA case study challenge, and we documented the entire process for your education and benefit.

Posted on 
Dec 2, 2020
  by
Kimberlee French
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ZonGuru Events Hub

ZonGuru Events Hub - December 2020

Welcome to the ZonGuru Events Hub, your definitive what’s-on guide to everything Amazon FBA! Take a deep dive into our tools, join live Q&A’s, and learn advanced selling techniques from the pros! Most of the events are completely free to join, and each one is carefully curated to provide value for Amazon Sellers of all levels. 

Posted on 
Dec 2, 2020
  by
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Amazon Business Strategy

How to fix an Amazon Account Suspension

Has your Amazon account been suspended, and you’re not sure why? You’re not alone! A lot of account suspensions are done via bots that scan millions of listings. There’s bound to be some mistakes. Unlocking your account can be an incredibly time-consuming process. Finding an actual human being to speak to can take days.

Posted on 
Nov 25, 2020
  by
Andy MacDonald
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