HOW IT WORKS:
Simply enter your product's conversion rate, select the confidence percentage and hit calculate!
The calculator will then reveal the number of clicks a keyword needs in order to be certain of getting a sale, based on the confidence level you choose.
HOW CAN I USE THIS INFORMATION?
This calculator is a quick and easy way for you to audit your PPC campaigns.
For example, each keyword should get at least one sale before reaching the number of clicks shown by the calculator in order to justify its ongoing usage in your campaign. If it doesn’t reach the mark, it may be time to remove this keyword.
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