Last modified: February 2023
We use both session and persistent tracking technologies. Tracking technologies (e.g., cookies) can either be persistent (i.e., they remain on your computer until you delete them) or temporary (i.e., they last only until you close your browser).
We also use first and third-party cookies. First party cookies are used and controlled by us to provide services on the Website. Third-party cookies are controlled by third parties, mostly for the purpose of advertising and analytics.
In particular, our Website uses the following categories of cookies:
Some of these companies may combine information they collect from our Website with other information they have independently collected relating to your web browser’s activities across their network of websites. These companies collect and use this information under their own privacy policies.
These companies, their privacy policies and the opt-outs they offer can be found in the table below in Section 4.
You may also opt-out of additional third-party advertising networks by going to the Network Advertising Initiative’s Website at http://www.networkadvertising.org/managing/opt_out.asp and following the directions there.
We are not responsible for the effectiveness of any such opt-out options. California residents may be entitled to know the effects of opt-out options under California Business & Professions Code Section 22575(b)(7). The effect of an opt-out, if successful, will be to stop targeted advertising, but it will still allow the collection of usage data for certain purposes (e.g., research, analytics and internal Website operation purposes).
Most browsers are initially set up to accept HTTP Cookies. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies and how to disable existing cookies. For more information about HTTP cookies and how to disable them, you can consult the information at http://www.networkadvertising.org/choices/ and www.allaboutcookies.org/manage-cookies/.
Controlling the HTML5 local storage on your browser depends on which browser you use. For more information regarding your specific browser please consult the browser’s website (often in the Help section).
Please note, however, that without HTTP cookies and HTML5 local storage, you may not be able to take full advantage of all our Website features and some parts of the Website may not function properly.
Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Website.
The following table sets out details of the individual cookies we use and the purposes for which we use them:
We provide the chart below as a courtesy, but we are not obligated to maintain or update it. We are not responsible for third-party sites and their privacy practices as it relates to opt-outs from tracking activities. The following third parties that collect information from you on our Website have given us notice that you may obtain information on their policies and practices, and in some instances opt out of certain of their activities, as follows:
A cookie (sometimes referred to as local storage object or LSO) is a data file placed on a device. Cookies can be created through a variety of web-related protocols and technologies, such as HTTP (sometimes referred to as “browser cookies”), and HTML5.
Small graphic images or other web programming code called web beacons (also known as “1×1 GIFs” or “clear GIFs”) may be included in our Website’s pages and messages. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a page or email can act as a web beacon.
Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to HTTP cookies, which are stored on a user’s computer hard drive, clear GIFs are embedded invisibly on web pages and are about the size of the period at the end of this sentence.
Unique Device Tokens
For each user that accepts push notifications in mobile apps, the app developer is provided with a unique device token (think of it as an address) from the app platform (e.g., Apple and Google).
Deterministic Finger-printing technologies
If a user can be positively identified across multiple devices, for instance, because the user has logged into a platform such as Google, Facebook, Yahoo or Twitter, it can be “determined” who the user is for purposes of targeted advertising.
Probabilistic tracking depends upon collecting nonpersonal data regarding device attributes like operating system, device make and model, IP addresses, ad requests and location data, and making statistical inferences to link multiple devices to a single user. Note that this is accomplished through proprietary algorithms owned by the companies performing probabilistic fingerprinting. Note also that in the EU IP Addresses are personal information.
Device graphs can be created by combining nonpersonal data regarding use of smartphones and other devices with personal log-in information to track interactions with content across multiple devices.
Unique Identifier Header (UIDH)
Unique Identifier Header (UIDH) in the address information that accompanies Internet (http) requests transmitted over an ISP’s wireless network. For example, when a customer types on his or her phone the web address of a retailer, that request travels over the network and is delivered to the retailer’s website. The information included in that request includes things like the device type and screen size so that the retailer site knows how to best display the site on the phone. The UIDH is included in this information and can be used as an anonymous way for advertisers to be able to determine that the user is part of a group that a third-party advertiser is attempting to reach.
It is important to note that the UIDH is a temporary, anonymous identifier included with unencrypted web traffic. We change the UIDH on a regular basis to protect the privacy of our customers. We do not use the UIDH to collect web browsing information and it does not broadcast individuals’ web browsing activity out to advertisers or others.
We also use social plugins on our Website. The social plugins used on the Website are hosted by a social media network such as Facebook and others and your browser therefore sends this cookie data to that social media network when loading the social plugin inside your browser. These data contain information on your use of the Website. In case you are registered with the social media network, the data will be associated with your data already stored in the social media network. We use a two-click-mechanism for social plugins. Prior to using the social plugin, you must activate it by clicking the social plugin. Until the social plugin is activated, some cookies will not collect your data and they will not be sent to the social media network. To find out more on the social media networks and their corresponding social plugins, see the table in Section 4 of this Cookies and Tracking Technologies Policy.
For any queries in relation to this Cookies and Tracking Technologies Policy please contact us at Support@ZonGuru.com or Chief Privacy Officer, ZonGuru Compliance Department, 110 Main Street, Boise, Idaho 83702, United States of America.