Cookies and Tracking Technologies Policy

ZonGuru Holdings, Inc. (“Company”, “We” or “Us”) maintains our website www.zonguru.com associated subdomains, and our other related mobile websites, services, tools and other applications (collectively, the “Website”).  We, along with our advertising partners and vendors, use a variety of technologies to learn more about how people use the Website.  You can find out more about these technologies and how to control them in the information below.  This policy forms part of our Privacy Policy.

Like many companies, we use cookies and other tracking technologies on our Website (referred to together from this point forward as “cookies”, unless otherwise stated) including HTTP cookies, HTML5 and Flash local storage, web beacons/GIFs, embedded scripts session recording technology, and e-tags/cache browsers as defined below.

We may use Cookies for a variety of purposes and to enhance your online experience, for example, by remembering your log-in status and viewing preferences from a previous use of our Website, for when you later return to the Website.

We use both session and persistent tracking technologies.  Tracking technologies (e.g., cookies) can either be persistent (i.e., they remain on your computer until you delete them) or temporary (i.e., they last only until you close your browser).

We also use first and third-party cookies.  First party cookies are used and controlled by us to provide services on the Website. Third-party cookies are controlled by third parties, mostly for the purpose of advertising and analytics. Certain third-party analytics services are accessed through first-party subdomains (such as z.zonguru.com and track.zonguru.com), which means their cookies are set as first-party cookies on the .zonguru.com domain. While these cookies are technically first-party, the data collected is processed by the respective third-party service providers as described in Section 4.

In particular, our Website uses the following categories of cookies:

‍• Strictly Necessary Cookies: These are cookies which are needed to provide services and features you have specifically requested. We may use cookies and tracking technologies required to prevent fraudulent activity, improve security, for system administration and/or allow you to make use of shopping‑cart functionality.  We are not required to obtain your consent to cookies that are strictly necessary.
• Analytics and Performance‑Related Cookies: We may use cookies and related technologies to assess the performance of our Website, including as part of our analytic practices to improve the content offered through the Website. This includes session recording technology that captures your interactions with the Website, such as mouse movements, clicks, scrolls, and page content viewed during your session. Passwords and other sensitive input fields are masked and not recorded. These cookies and technologies may also be used to prevent fraudulent activity and improve security.
• Functionality‑Related Cookies: We may use cookies to tell us, for example, whether you have visited the Website before or if you are a new visitor and to help us identify the features in which you may have the greatest interest.
• Targeting‑Related Cookies: We may use cookies to deliver content, including ads, relevant to your interests on our Website and third-party sites based on how you interact with our advertisements or content.  We have set out further information about the use of cookies by our Ad Network partners below.

By using our Website, you consent to the use of cookies and tracking technologies and the corresponding processing of information.  You can withdraw your consent at any time by deleting placed cookies and disabling cookies in your browser.  For further information about our use of cookies and tracking technologies and your opt-out choices, see Your Cookie Choices and How to Opt-Out. See here for details of each type of cookie used on our Website.

The advertising networks and/or content providers that deliver ads on our Website may use cookies to uniquely distinguish your web browser and keep track of information relating to serving ads on your web browser, such as the type of ads shown and the web pages on which the ads appeared.

Some of these companies may combine information they collect from our Website with other information they have independently collected relating to your web browser’s activities across their network of websites. These companies collect and use this information under their own privacy policies.

These companies, their privacy policies and the opt-outs they offer can be found in the table below in Section 4.

‍You may also opt-out of additional third-party advertising networks by going to the Network Advertising Initiative’s Website at http://www.networkadvertising.org/managing/opt_out.asp and following the directions there.

We are not responsible for the effectiveness of any such opt-out options.  California residents may be entitled to know the effects of opt-out options under California Business & Professions Code Section 22575(b)(7). The effect of an opt-out, if successful, will be to stop targeted advertising, but it will still allow the collection of usage data for certain purposes (e.g., research, analytics and internal Website operation purposes).

You have the choice whether to accept the use of cookies and we have explained how you can exercise your rights below.
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Most browsers are initially set up to accept HTTP Cookies.  The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies and how to disable existing cookies.  For more information about HTTP cookies and how to disable them, you can consult the information at http://www.networkadvertising.org/choices/ and www.allaboutcookies.org/manage-cookies/.

Controlling the HTML5 local storage on your browser depends on which browser you use.  For more information regarding your specific browser please consult the browser’s website (often in the Help section).

Please note, however, that without HTTP cookies and HTML5 local storage, you may not be able to take full advantage of all our Website features and some parts of the Website may not function properly.

Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Website.

The following table sets out details of the individual cookies we use and the purposes for which we use them:

We provide the chart below as a courtesy, but we are not obligated to maintain or update it.  We are not responsible for third-party sites and their privacy practices as it relates to opt-outs from tracking activities.  The following third parties that collect information from you on our Website have given us notice that you may obtain information on their policies and practices, and in some instances opt out of certain of their activities, as follows:

‍Cookies

‍A cookie (sometimes referred to as local storage object or LSO) is a data file placed on a device.  Cookies can be created through a variety of web-related protocols and technologies, such as HTTP (sometimes referred to as “browser cookies”), and HTML5.

Web Beacons

Small graphic images or other web programming code called web beacons (also known as “1×1 GIFs” or “clear GIFs”) may be included in our Website’s pages and messages.  Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a page or email can act as a web beacon.

Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies.  In contrast to HTTP cookies, which are stored on a user’s computer hard drive, clear GIFs are embedded invisibly on web pages and are about the size of the period at the end of this sentence.
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Unique Device Tokens

For each user that accepts push notifications in mobile apps, the app developer is provided with a unique device token (think of it as an address) from the app platform (e.g., Apple and Google).

Deterministic Finger-printing technologies

If a user can be positively identified across multiple devices, for instance, because the user has logged into a platform such as Google, Facebook, Yahoo or Twitter, it can be “determined” who the user is for purposes of targeted advertising.

Probabilistic Finger-printing

Probabilistic tracking depends upon collecting nonpersonal data regarding device attributes like operating system, device make and model, IP addresses, ad requests and location data, and making statistical inferences to link multiple devices to a single user.  Note that this is accomplished through proprietary algorithms owned by the companies performing probabilistic fingerprinting.  Note also that in the EU IP Addresses are personal information.

Device Graph

Device graphs can be created by combining nonpersonal data regarding use of smartphones and other devices with personal log-in information to track interactions with content across multiple devices.

Unique Identifier Header (UIDH)

Unique Identifier Header (UIDH) in the address information that accompanies Internet (http) requests transmitted over an ISP’s wireless network. For example, when a customer types on his or her phone the web address of a retailer, that request travels over the network and is delivered to the retailer’s website. The information included in that request includes things like the device type and screen size so that the retailer site knows how to best display the site on the phone. The UIDH is included in this information and can be used as an anonymous way for advertisers to be able to determine that the user is part of a group that a third-party advertiser is attempting to reach.

It is important to note that the UIDH is a temporary, anonymous identifier included with unencrypted web traffic. We change the UIDH on a regular basis to protect the privacy of our customers. We do not use the UIDH to collect web browsing information and it does not broadcast individuals’ web browsing activity out to advertisers or others.

Session Recording

Session recording technology captures user interactions with a website, including mouse movements, clicks, scrolls, form interactions, and page content viewed. Recordings are used to analyze how users navigate the website, identify usability issues, and improve the user experience. Sensitive fields such as passwords are masked during recording. Session recordings may be associated with other analytics data to provide a more complete picture of user behavior.

We also use social plugins on our Website.  The social plugins used on the Website are hosted by a social media network such as Facebook and others and your browser therefore sends this cookie data to that social media network when loading the social plugin inside your browser. These data contain information on your use of the Website. In case you are registered with the social media network, the data will be associated with your data already stored in the social media network.  We use a two-click-mechanism for social plugins.  Prior to using the social plugin, you must activate it by clicking the social plugin. Until the social plugin is activated, some cookies will not collect your data and they will not be sent to the social media network.  To find out more on the social media networks and their corresponding social plugins, see the table in Section 4 of this Cookies and Tracking Technologies Policy.

For any queries in relation to this Cookies and Tracking Technologies Policy please contact us at Support@ZonGuru.com or Chief Privacy Officer, ZonGuru Compliance Department, 110 Main Street, Boise, Idaho 83702, United States of America.