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Your Score shows the gaps. Helix™ engineers the fix, publishes it live and keeps watching.
THE FREE AMAZON AI READINESS SCORE

Your listing already has an AI Readiness Score. You just don't know it yet.

This free Amazon AI Readiness Score shows you:
  • Your overall Amazon listing AI Readiness Score, out of 100
  • How well Amazon's AI understands what your product is for
  • What buyer questions your listing can answer
How you get it:
  • 1. Fill in this form
  • 2. Open the login link we email you
  • 3. Enter an ASIN and score up to 5 listings free
We analyze only your public listing data, charge you nothing, ask for no credit card, and never send spam.
Amazon US, UK, Canada and Australia markets only.
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Get your free AI Readiness Score

We email you a link to log in. Open it, enter an ASIN, and your full report is on screen: your Score out of 100, the COSMO and Alexa for Shopping breakdowns, the gaps, and what to fix first.

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Trusted by 5,000+ Amazon brands and agencies handling $200M+ in client revenue.
AI Readiness
01

What is AI Readiness and why does it matter?

AI Readiness measures how well your Amazon listing is structured for interpretation by Amazon's AI-powered discovery systems, specifically COSMO (the semantic knowledge graph) and Alexa for Shopping (the AI shopping agent used by 350M+ shoppers in the past 12 months). It scores how completely your listing establishes the semantic relationships and answers the buyer questions these systems use to understand, evaluate, and recommend your product.

The Amazon AI Readiness Score is ZonGuru's free diagnostic. It measures how your listing performs under COSMO and Alexa for Shopping evaluation criteria: whether your content establishes the semantic relationships COSMO uses to map your product, and whether it answers the buyer questions Alexa for Shopping generates for your category.

Most Amazon listings were built for the A9 keyword era. They contain structural gaps that are invisible to traditional analytics but directly reduce visibility in AI-assisted discovery. The report identifies exactly which relationships are missing, which buyer questions go unanswered, and what to change, with specific evidence extracted from your actual listing content.

The invisible gap

A listing can rank for hundreds of keywords and still miss the semantic relationships COSMO needs to recommend it. We've seen listings scoring 94% on Alexa for Shopping Q&A but only 58% on COSMO Semantic Mapping, because answering buyer questions is only half the equation. Keyword analytics can't see these gaps. This report can.
AI Readiness Score dashboard showing an overall score of 68 out of 100 labeled as adequate, with a note that median scores are near 65 and strong starts at 80. Below, a message indicates COSMO sees gaps in buyer-intent coverage requiring quantified proof and situational language for AI-driven queries. A warning states the listing is 12 points short of a strong score. Two section scores: 69 for COSMO semantic mapping explaining Amazon's framework for listing understanding, and 65 for Alexa shopping Q&A coverage evaluating how well listing answers shopper questions.

Why it matters now

Amazon reported nearly $12 billion in incremental annualized sales from its AI shopping agent in 2025, and it mediates a growing share of product discovery. Listings that score well gain visibility. Listings that don't fall behind. Most sellers have no way to measure which side they're on.
Screenshot of a report titled 'Detected COSMO Relationships' showing product-buyer intent mapping with 5 working relationships and 6 needing engineering. Working relationships include Product Type, Used For (Function), Solves Problem, and Capable Of, with one more noted. Needs Engineering section details three items: Used For (Situation) marked Adequate, Target Audience marked Minimal, and Compared To (Alternative) marked Minimal, each with descriptions about listing content and areas needing improvement for better discoverability and intent matching.
What it measures
02

What does the amazon AI Readiness score measure?

Your listing is evaluated across the semantic relationships and buyer questions COSMO and Alexa for Shopping use to understand, compare, and recommend products. Here's what each dimension measures:
COSMO semantic mapping
Does your listing establish the semantic relationships COSMO uses to connect your product to shopper intent: audience, function, use context, comparisons and complementary products?
Alexa for Shopping Q&A coverage
Does your listing answer the specific buyer questions Alexa for Shopping generates for your product category: material details, size specs, care instructions, compatibility and more?
Relationship depth
For each semantic relationship COSMO detects, is there enough contextual evidence, such as details, claims and real use cases, to confidently map your product?
A9 vs COSMO gaps
Where does your listing rely on keyword-era optimization that COSMO doesn't reward and what specific relationships or buyer answers are missing?
Actionable opportunities
For gaps identified the report provides your specific opportunity, including which audience to name, which comparisons to draw, and which use cases to add.
75/125 compliance check
Is your title within Amazon's 75-character cap, and does your listing use the searchable 125-character Item Highlights field? We flag both, enforced since July 27, 2026.
Your overall AI Readiness Score combines COSMO Semantic Mapping and Alexa for Shopping Q&A Coverage into a single number out of 100. The real value is in the detailed breakdown showing exactly which relationships and questions need attention.
How it works
03

How Does the Free Amazon AI Readiness Score Work?

01

Get your link, enter your ASIN
Enter your name and email, then click the login link we send you. It can take 2 to 3 minutes to arrive. Then enter the ASIN of any live US, UK, Canada or Australia Amazon listing. No account creation. No credit card required.

02

COSMO & Alexa for Shopping analysis
Your listing is mapped against COSMO's semantic relationships and scored on Alexa for Shopping buyer Q&A coverage, with evidence extracted from your actual listing content.

03

Receive your score and report
Overall AI Readiness Score out of 100, semantic mapping breakdown with evidence for each relationship, Alexa for Shopping Q&A results showing answered and unanswered questions, and specific opportunities, delivered to your screen.
Walkthrough
04

See what the report reveals

Walk through a real report and see how COSMO Semantic Mapping and Alexa for Shopping Q&A Coverage expose the gaps that keyword analytics miss.
Features
05

How do you improve your AI Readiness Score?

The report identifies the gaps. What you do next depends on your resources, your catalog size, and how quickly you want to close them.
Self-serve optimization
Use the report's gap analysis to guide your own listing revisions. Each identified gap includes a specific opportunity statement telling you what to add, which audience to name, or which use case to establish.
Screenshot of a listing optimization tool titled 'What to Engineer First on Your Listing' explaining COSMO and Alexa Shopping's approach to keyword and relationship analysis. The personalized gap preview highlights the highest-impact gap: 'Capable Of.' It shows the current listing's description of airtight sealing and storage features with a relationship score of 74/100, alongside directions to improve by sourcing quantified performance claims from spec sheets, translating raw numbers into buyer-relevant outcomes, and embedding proof points for answering buyer queries with specifics.
AI listing engineering with Helix
Helix, ZonGuru's AI Listing Engineering platform, closes the gaps the report identifies: missing semantic relationships established, unanswered Alexa for Shopping questions covered, engineered copy scored before and after, and one-click publishing to Amazon.
Dashboard highlighting Amazon's search evolution from keyword matching to semantic mapping with Alexa for Shopping answering buyer questions before listing views; showing a +22 projected lift with Helix. Alexa for Shopping Q&A Coverage section lists 5 fully answered questions about airtight/leak-proof containers, dishwasher/freezer safety, cereal capacity, BPA and food safety, with 4 partially addressed and 5 unanswered questions noted.
Start with top ASINs
Run the Score across your top ASINs, identify the largest gaps, and prioritize transformations on your revenue-critical products first.
AI readiness score snapshot with two columns: COSMO Semantic Mapping and Alexa for Shopping Q&A Coverage. COSMO Semantic Mapping lists attributes like Used For (Function), Product Type, Capable Of, Solves Problem with check marks, while Used For (Situation), Compared To, Used In, Develops Skills show warning triangles, and Target Audience and Used On have red crosses. Alexa for Shopping Q&A Coverage shows questions about container features with mostly check marks, some warnings, and red crosses for questions about fitting in pantry, flour pouring, label readability, lid ease, and marker pen writing.
PROOF
06

Over 6,000 Amazon listings scored for AI readiness

Common findings across 5,000+ reports:
 
Most listings score near 70 on COSMO Semantic Mapping but near 54 on Alexa for Shopping Q&A Coverage.
‍The widest gap is the questions shoppers ask the agent that the listing never answers. On the semantic side, Target Audience, Compared To and Used With are the relationships most often missing.
5,000+
brands served
3,000+
engineered listings (US & UK)
6,000+
listings AI-scored
Testimonials
07

What brands and agencies say

ZonGuru customers, in their own words

From solo sellers to agencies running $200M+ in revenue. Real ZonGuru customers on what changed after they made the switch
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“The marriage between great Tech and AI makes this the best listing optimizer on the market. We have seen a drastic increase in BSR, CTR, CR and most importantly profitability.”
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Sojourn
Specialist Amazon Agency
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"ZonGuru has completely changed the game. I was using the software to work on a client's listings and the first day sales doubled. By the third they tripled! Our ROAS has never looked better. I will never use another tool again, and if you're on the fence about giving ZonGuru a try, it's worth it."
Christopher Schlarb
Profitable Pineapple
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"Massive fan of this Amazon tracking software package from ZonGuru – combines all the best functionality from its competitors into one user-friendly interface, at a very reasonable cost. The customer service email automation tool has made my year!"
Jeremy Zinzan
Certified Amazon Seller
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"I have been selling on Amazon for a few years now and ZonGuru has been with me from the get go. Growing with me and helping me scale. ZonGuru software is like giving you the keys to a Ferrari. The data and automation has helped me scale fast!"
Andrew Coates
Certified Amazon Seller
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"I’ve been using ZonGuru for a while now after trying several other services and I found it to be well above my expectations. If you’re looking to launch an Amazon business or a seasoned veteran wanting to grow an existing business this is the software for you."
Nicholas Steiner
Certified Amazon Seller
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"Used ZonGuru already and got me thinking about products I liked but wasn't sure of. Real tangible help and a way of removing the guesswork. You guys are very approachable and ZonGuru is brilliant. I can't wait to get selling and upgrade my subscription!"
Maura Bailie-Bellew
Certified Amazon Seller
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"The best all in one for my Amazon business. ZonGuru consistently has accurate data and great customer support. I trust them to run my 7 figure amazon FBA business and have never looked back since I switched to them."
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Stefano Rodriguez
Certified Amazon Seller
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"You can really tell these guys simply care about providing value through the features. Every new release so far has functions I either wanted, or didn’t know I needed. Overall, the tools seem to get better and better and the they are simple and easy to use."
Lucas Pinelli
Certified Amazon Seller
FAQ
08

Your questions, answered

Read the FAQ
Is there a free trial?
There is none. Creating an account is free and needs no credit card, and you pay only when you choose a plan.
Which marketplaces does Helix support?
Helix supports the US, UK, Canada and Australia Amazon marketplaces.
What is the difference between the free AI Readiness Score and Helix?
The Score measures a live listing's text against two layers and costs nothing. Helix engineers the listing, publishes it to Amazon and keeps watching it after that.
Does the score look at my private Seller Central data?
No. The score reads only your public listing, the same text shoppers see on Amazon. Connecting Seller Central is only needed later if you use Helix to manage your catalog.
Amazon already grades my listing. Why another score?
Amazon's grade tells you whether your detail page is complete by Amazon's checklist. The AI Readiness Score measures whether the AI engine can confidently recommend your listing's text.
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