Workshops

Structured listing engineering, shown live

Full workshop decks that walk through how ZonGuru engineers Amazon listings for COSMO and Alexa for Shopping - on real brands, with the Helix + Claude prompts to run it yourself.
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Helix is currently available for Amazon US, UK, CA & AU marketplaces.
The workshop catalog
 

Workshops and walkthroughs to explore and put into practice.

Helix Launch Workshop
A ten-episode video series with ZonGuru CEO Jon Tilley on Listing Engineering for Amazon’s AI era: how A9 and Alexa for Shopping read listings differently, why most fall short of the AI Readiness benchmark, why one-time optimization decays, and a full Helix™ demo from positioning to publishing.
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Structured Listing Engineering Workshop
The full Helix™ workshop deck, from why listings need structure to real MCP walkthroughs on live brands. Learn how structured attributes, positioning and copy work together in AI-driven search, then watch Helix apply Listing Engineering to actual catalogs, step by step.
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Blog
 

Weekly insight on how Amazon’s AI ranks listings.

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One email a week on what COSMO and Alexa for Shopping actually read on your listings. Every issue is grounded in 6,000+ AI Readiness Score reports, with no fluff and no pitch.
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Alexa for Shopping by Text: What Changes for Amazon Sellers
Amazon now lets shoppers text Alexa for Shopping to find and buy products. You can't research what they'll ask, but you can check whether your listing can answer it.
November 11, 2026
Evgeni Petrov
Phone showing a text thread with Alexa Shopping, where the reply has room for a few products
Amazon Holiday Returns 2026: The January 31 Window, the December 18 Rule, and What Buyers Can’t Find Out
Amazon will take returns on holiday orders until January 31, and it will do this every year. If you ship orders yourself, a second rule starts on December 18. Here is what to decide now.
October 22, 2026
Evgeni Petrov
Timeline showing the December 18 label rule and the January 31 return window
Amazon Accelerate 2026: Let Seller Assistant Run Your Store, but Keep Your Listing Yours
Amazon Accelerate 2026 put one agent in every seller account. What it announced, what it can't do for your listing, and what Helix 2.0 does instead.
October 2, 2026
Evgeni Petrov