Brands

Engineer the catalog you own, on the rules you write

Amazon's AI rewrites any title that runs past its 75-character cap, and the original does not come back. A model you never briefed is now editing your brand voice. Helix™ engineers the catalog you own for both of Amazon's engines, A9 for rank and the AI that answers shoppers. It runs on rules you write and changes you approve.
Get Started
Free AI Readiness Score
Helix is currently available for US and UK Amazon marketplaces.
Green rectangle with the word 'Brands' in white text at the center on a black background.

One connection brings the catalog in, and Helix engineers every listing for both of Amazon's engines.

The keyword half
A9, Amazon's keyword engine, still decides organic rank, and Helix engineers that half on real search-volume data.
The answer half
Alexa for Shopping, Amazon's AI agent, reads the same listing, and Helix engineers it to cover the questions shoppers ask.
Your rules, your approval
Write your brand rules once, apply them across the brand or one product, and approve every change before it publishes.
What Helix does
01

What Helix does for a catalog you own

Everything below runs through one Seller Central connection, made once. Helix scores the catalog in revenue order through it, then publishes your approved copy straight back to Amazon. More than 500 brands have run listings through Helix, and over 3,000 engineered listings have shipped across US and UK.
See How Helix Works
  • Pull your listing, brand, and keyword data on demand
  • Transform and optimize listings with Helix
  • Generate carousel and A+ content image prompts
  • Retrieve ImageAnalysis, ListingAnalysis, and Brand Strategy reports
  • Approve every change before it's written back to your account
Dashboard showing readiness score of 75 out of 100 with COSMO Semantic Mapping at 80% and Alexa Q&A Coverage at 64%. Product details for CONCEPT Deluxe Wireless TENS Unit Muscle Stimulator with a rating of 4.8 stars from 1,084 reviews, priced at $399. Main niche set to 'tens unit' with competitors section awaiting confirmation of 6 selected competitors. Key features include wireless Bluetooth app control and multiple therapy modes with acupuncture, shiatsu, and reflexology, both verified. Competitors list includes various TENS units with prices and images, ready to confirm selection.
Trusted by 5,000+ Amazon brands and agencies handling $200M+ in client revenue.
How it runs
02

How a catalog moves through Helix

Nothing reaches your live listings until you have seen the change and said yes.
Connect and see the catalog
One Seller Central connection puts the catalog in front of you, scored in revenue order, with nothing to upload.
Engineer and review
Helix ingests, analyzes, and structures the listing against both engines, and the change sits with you until you approve it.
Publish and watch
Helix publishes through that same connection and sends back a health check confirming the change landed as you approved it. It then re-scores the listing and keeps watching it.
Start with the catalog
Connect Seller Central once and Helix scores the whole catalog in revenue order.
Engineer Your Listings
Start with one listing
Run the free Score on one of your own ASINs and see where it stands today.
Free AI Readiness Score
Blog
03

How Amazon's AI decides which listings win, weekly

Read the Blog

What's actually moving your rankings

One email a week on what COSMO and Alexa for Shopping actually read on your listings. Every issue is grounded in 5,000+ AI Readiness Score reports, with no fluff and no pitch.
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