The ZonGuru Blog

The Amazon About You Profile: Optimizing for the Variable You Can't See

Amazon's About You profile personalizes every buyer's AI recommendations. See a real personalized search captured, and the listing signals you control.

Jul 17, 2026

Claude and ChatGPT Don't Know Your Product. Helix Does: Connect Frontier AI to Your Amazon Brand Data via MCP

What MCP means for Amazon sellers: connect Claude in 10 minutes, run six jobs the day you connect, and put real product knowledge behind the AI.

Jul 13, 2026

Amazon Brand Analytics: What It Measures and Misses (2026)

Amazon Brand Analytics shows what shoppers searched and bought - not whether Amazon's AI can read your listing. See what it measures, misses, and the fix.

Jul 3, 2026

How to Optimize Your Amazon Item Highlights: A Guide to the New 125-Character Searchable Field

Amazon Item Highlights is a new 125-character searchable field below your title. Learn exactly what to put in it, with a real before-and-after example.

Jun 26, 2026

Amazon A+ Content: The Layer That Trains Amazon's AI Without Being Indexed

A+ body text doesn't move A9 rankings - agency split-tests agree. But COSMO is mined from conversions, and A+ closes them. How to engineer A+ to win the conversions that get you recommended.

Jun 15, 2026

The Amazon 75-Character Title Mandate: What Changes on July 27 and How to Engineer Your Titles Before Amazon's AI Does

Amazon's 75-character title limit starts July 27. See what the title-to-Item-Highlights split means for AI search - and how to cut titles before Amazon's AI does.

Jun 12, 2026

AI Readiness Score for Amazon: COSMO + Alexa for Shopping Guide

The AI Readiness Score is two numbers, not one. Read the 70/54 median split, the three score bands, and what each gap diagnoses on real listings.

Jun 8, 2026

Amazon Prime Day 2026 Preparation: AI-Discovery-Era Checklist

Amazon Prime Day 2026 preparation starts upstream. Rufus became Alexa for Shopping - the AI Readiness Score gates which listings reach Prime Day shoppers.

Jun 2, 2026

Amazon's AI Shopping Stack Explained: How Alexa for Shopping, COSMO, and About You Actually Connect

Your Amazon listing now feeds two engines from one input. Here's how Alexa for Shopping, COSMO, and A9 actually work - and what sellers control.

May 21, 2026

Alexa for Shopping: What It Means for Amazon Sellers

Amazon's new Alexa for Shopping fuses Rufus and Alexa+ into a personalized AI shopping agent. What the May 13 launch means for sellers - and what to do.

May 14, 2026

22 Best Free Amazon Seller Tools for 2026 (Including the One Diagnostic Every Other List Misses)

22 free Amazon seller tools that actually earn their place in 2026 - including the diagnostic that measures whether COSMO and Rufus can read your listing.

May 11, 2026

Understanding Amazon Rufus AI: The 2026 Guide to AI-Powered Shopping (COSMO Era)

Rufus is Amazon's AI shopping assistant - 250M+ users, powered by COSMO. Learn how it works in 2026 and how to get your listings recommended.

Apr 30, 2026

What Is an Amazon ASIN? The 2026 Seller Guide | ZonGuru

An Amazon ASIN is the 10-character ID Amazon assigns to every product. Learn how to find yours, how it powers COSMO and Rufus discovery, and how to optimize it.

Apr 29, 2026