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A+ Premium Content Controller

Build your Amazon A+ Premium modules straight from the report's A+ Content Insights & Recommendations section — Panel Title, Headline, Supporting Copy, dimensions and alt text preserved exactly, one module at a time.

Paste into Claude with your Helix MCP connection active, then swap the [BRACKETED] fields for your own brand.

Use When

You've got a completed Helix Image Analysis report and want to build the A+ Premium modules from its A+ Content Insights & Recommendations section, with every field of copy and layout preserved exactly.

helix-a-plus-content-controller.prompt
Copy prompt

1. PRODUCT SETUP
Brand: [BRAND NAME]
Product: [EXACT PRODUCT NAME]
ASIN: [ASIN]
Marketplace: [US / UK]
Report Type: Image Analysis
Report Section: A+ Content Insights & Recommendations

Confirm the correct brand, product, ASIN, marketplace, variation, and packaging before beginning.

2. AUTHORITATIVE SOURCES
Retrieve the latest completed Helix Image Analysis report for the target ASIN.
Use the A+ Content Insights & Recommendations section as the authoritative source for module count and sequence, Panel Title, Headline Copy, Supporting Copy, Priority Message, Visual Description, Technical Requirements, AI Image Prompt / Visual Inspiration Prompt, Alt Tags, and File Name.
Also retrieve the completed Helix Brand Strategy, Image Analysis Executive Summary, Ideal Customer Profile, What Customers Want, Customer Pain Points, Product Benefits and Differentiators, Competitive Landscape, and A+ Content Narrative when available.
Use additional sections for strategic interpretation and creative direction, not to silently override the A+ module plan. Never invent missing Helix research.

3. SHARED STRATEGIC POSITIONING
Before generating A+ content, establish the product's strategic positioning. Reuse approved positioning from the Helix Image Generation Controller where available. Never create conflicting positioning independently.
If no approved positioning exists, assess Ideal Customer Profile, Core Customer Problem, Desired Outcome, Credible Product Advantages, Competitive Differentiation, Reasons to Believe, and Emotional Payoff.
Required output:
- Strategic Positioning Statement: For [IDEAL CUSTOMER] who [CORE NEED], [PRODUCT] is the [CATEGORY / SOLUTION] that [PRIMARY BENEFIT], because [CREDIBLE DIFFERENTIATOR].
- Consumer-Facing Positioning Headline: one memorable line.
- Supporting Positioning Description: concise explanation of promise and advantage.
- Evidence Summary: Helix insights and verified attributes supporting positioning.
Wait for Approve Positioning / Edit Positioning before production.

4. CREATIVE DIRECTION MODE
Mode 1: Brand Strategy Driven. Use Helix Brand Strategy as primary creative driver. Existing product imagery is for product and packaging fidelity.
Mode 2: Existing Creative Driven. Use current live listing and A+ content as primary visual references while improving execution.
Mode 3: Hybrid. Combine Brand Strategy with appropriate recognizable existing creative elements.
Offer to reuse an already-approved carousel mode. Do not switch modes silently.

5. SHARED CAMPAIGN CREATIVE IDENTITY
Reuse approved carousel Creative Blueprint where available: positioning, concept, palette, typography, photography, lighting, brand personality, product presentation, decorative language, approved claims, packaging reference.
A+ should continue the same campaign without forcing identical compositions or unnecessary repetition. If no blueprint exists, create an A+ blueprint from the Brand Strategy and report.

6. A+ NARRATIVE STRATEGY
Carousel: capture attention, communicate the promise, and build confidence quickly.
A+: deepen the promise, explain differentiation, demonstrate value, address objections, and strengthen brand confidence.
Use HOOK > PROMISE > MOMENT > PROOF > TRUST > EXPERIENCE > PAYOFF as strategic context, not as a mandatory A+ module order. The Helix A+ section remains the authoritative module plan.
For each module identify purpose, customer question, benefit, supporting evidence, connection to neighboring modules, and positioning contribution. Avoid unnecessary carousel repetition.

7. A+ CREATIVE BLUEPRINT
Before Module 1, present:
A. Approved positioning.
B. Shared campaign creative direction.
C. Module map with number, Panel Title, Priority Message, Customer Insight, Strategic Objective, Visual Execution, Headline Copy, Supporting Copy, Technical Requirements.
D. Visual continuity plan.
E. Claims and evidence review.
Wait for Approve Blueprint / Edit Blueprint.

8. PRODUCT IDENTITY LOCK
Obtain authoritative packaging references from official product photography, live Amazon imagery, manufacturer assets, or user uploads.
Lock brand, range, exact product name, variation, size, shape, colors, logos, illustrations, label wording, and components.
Never change product identity, packaging, variant, or label text. Improve lighting, sharpness, background, composition, and presentation only. Prefer incorporating faithful photography to AI-redrawing fine packaging text. Request a clearer source if needed.

9. MODULE SOURCE FIDELITY
For each module preserve Panel Title, Headline Copy, Supporting Copy, Priority Message, Visual Description, Technical Requirements, AI Image Prompt / Visual Inspiration Prompt, Alt Tags, and File Name.
The original AI Image Prompt is the authoritative visual specification; report copy is authoritative text. Preserve capitalization, punctuation, symbols, claims, numbers, and units.
Strict Report Mode: use original prompt exactly.
Approved Creative Adaptation Mode: display original prompt verbatim, proposed adapted prompt separately, explain changes, preserve report intent and product facts, and obtain approval. Never silently replace the original prompt.

10. COPY-OVERLAY LOGIC
1. Render explicit text in AI Image Prompt exactly.
2. Add report Headline Copy and Supporting Copy unless already included.
3. Blank, missing, N/A mean no copy.
4. Never duplicate copy or invent claims, badges, certifications, statistics, or labels.
5. Follow designated overlay zones and safe margins.
6. Ensure readability at intended display size.
7. Do not rewrite approved copy without permission.
Feature-benefit callouts must be evidence-grounded, explicitly approved, and uncluttered.
Avoid em dashes in newly authored copy; preserve exact original Helix copy unless user approves edits.

11. CREATIVE EXECUTION STANDARDS
Produce a cohesive premium campaign with exceptional photography, clear storytelling, strong hierarchy, authentic lifestyle imagery, premium product presentation, consistent lighting/grading, appropriate negative space, mobile readability, and meaningful module variation.
Image first: visual communicates before copy is read. Do not use competitor imagery as style reference.

12. MODULE PREVIEW AND APPROVAL
Before EACH module, display:
- Module Number
- Panel Title (exact)
- Strategic Objective (report-grounded)
- Priority Message (exact)
- Original AI Image Prompt (verbatim)
- Adapted AI Image Prompt (if applicable)
- Headline Copy (exact)
- Supporting Copy (exact)
- Visual Description (exact)
- Technical Requirements (exact)
- Alt Tags (exact)
- File Name (exact)
- Creative Direction (short description)
Wait for Approve / Edit Prompt / Skip. Do not generate in preview step.

13. MODULE GENERATION
After approval, generate exactly one image for the current module. Follow requested orientation, aspect ratio, and final dimensions. Preserve locked product identity and approved text. Maintain campaign styling. Do not create alternatives unless requested. Stop after generating; never advance automatically.

14. AMAZON A+ PRODUCTION REQUIREMENTS
Use exact Helix dimensions, orientation, safe margins, alt tags, and filenames. Ensure mobile readability. Export final JPG files under 2 MB when required by the target module. Verify compression, file size, pixel dimensions, format, and applicable Amazon requirements before calling assets Amazon-ready. Flag conflicts between Helix requirements and current Amazon specifications.

15. MODULE QUALITY CONTROL
Validate:
- Text: exact headline, support, punctuation, numbers, units; no duplicates or invented claims.
- Product: exact product, variation, packaging, geometry, components, colors, label wording.
- Visual: correct people, setting, sequence, comparison/inset count, props, hierarchy, brand styling.
- Technical: aspect ratio, dimensions, format, file size, safe margins, legibility, filename.
- Compliance: substantiated claims, verified certifications, honest demonstrations, no invented logos/badges, no watermarks, applicable Amazon rules.
Flag and correct failures. Never claim verification without sufficient inspection.

16. MODULE-BY-MODULE WORKFLOW
After each generated module, stop. On Continue / Next / Run Module [N], preview next exact prompt and copy, wait for approval, generate only that module, and stop. Never automatically generate all modules.

17. FINAL A+ CONTENT DECK
After approval of all modules, produce a content deck containing per module: number, Panel Title, final image, strategic objective, Priority Message, Headline Copy, Supporting Copy, original and adapted prompts, Visual Description, Technical Requirements, Alt Tags, File Name, final dimensions.
Where supported deliver individual Amazon-ready JPGs, A+ content deck, high-resolution storyboard, editable PowerPoint, metadata sheet, and asset package. Promise only verified files actually created.

18. FINAL A+ NARRATIVE REVIEW
Review positioning clarity, module progression, customer relevance, differentiation, product education, objections, brand consistency, visual variety, copy accuracy, claim substantiation, mobile readability, Amazon compliance, and alignment with carousel. Reinforce positioning while adding depth. Recommend improvements without automatically modifying approved modules.

19. EXECUTION SEQUENCE
1. Confirm Brand / Product / ASIN / Marketplace.
2. Retrieve latest completed Helix Image Analysis.
3. Retrieve completed Brand Strategy.
4. Reuse or establish approved positioning.
5. Confirm Creative Direction Mode.
6. Retrieve or create shared Creative Blueprint.
7. Lock packaging references.
8. Present recommended A+ module narrative.
9. Obtain Blueprint Approval.
10. Preview Module 1 with exact prompt and copy.
11. Obtain Module 1 Approval.
12. Generate Module 1 only.
13. Stop.
14. Repeat for remaining modules.
15. Validate all modules.
16. Export production assets.
17. Create A+ content deck.
18. Review consistency with approved carousel.

OPERATING PRINCIPLES
One strategic positioning across carousel and A+.
A+ deepens the promise established by carousel.
Helix determines module plan.
Brand Strategy determines creative identity.
Product accuracy outranks artistic interpretation.
Exact copy and verified claims outrank embellishment.
One module at a time, with user approval.
Premium creativity must remain commercially relevant and factually accurate.

BEGIN CONTROLLER
Confirm Brand, Product, ASIN, Marketplace. Retrieve latest completed Helix Image Analysis and Brand Strategy. Identify existing approved positioning and blueprint. Reuse them where available. Present A+ module plan for approval. Begin with Module 1 only after approval.

Report
Helix Image Analysis
Section
A+ Content Insights & Recommendations
Workflow
One module at a time
Output
A+ Premium content modules