The Signals, Systems & Decisions That Drive Amazon Sales Right Now

Key takeaways

• Jon: AI agents are sending more traffic to Amazon listings. If your data is not readable and structured, you are less likely to be found.
• Seller Candy's John Cavendish: for a suspension, raise a case. If the Category Listings Report is not enabled in your account, raise a case for that too.
• Brand Expand's Seth: across 12,000 campaigns, the best returns came from about four weeks and 150 to 170 units. One example sold 14,500 units, 97% of them organic, for a 27.9x return.
• Dr. Travis Zigler of Profitable Pineapple: focus on the 20% of products and search terms that drive 80% of results. His brand cut 170 SKUs to 5 and grew from $300,000 to $500,000 a month.
• Problem-based keywords cost about 10 to 30 cents a click, against $4 to $5 for product-based ones. He also warned that TikTok needs $30,000 to $50,000 and six to twelve months before it returns.

Welcome and panelist introductions

All right, we are live. Welcome everyone. Everyone who's been on these before know to drop a comment in the comments. Let us know where you're from. Any challenges you have right now on Amazon, anything you're thinking about. Love to hear from you. You know how it goes with these webinars. We have awesome partners that join that share you know all the latest secrets tricks areas of expertise around what's going on and in the Amazon world. And we've got a great panel today. You guys know these guys for sure and it's as good as the questions you ask and the more engagement you give us you know the more information we can give.

So please don't be shy. Let us know where you're from. And let's get into it. It's it's getting into the exciting times of the year. You know, Q4 is just around the corner. So, before we jump in, you know, let's let's get a quick introduction from our panel today. You know, there should be no new faces here. Everyone knows these guys and excited to hear the latest and greatest. So, John, we'll we will start with you. You know, let us know what you're going to be chatting about today.

Sure. I'm John. It says ZonGuru in the top right. I was like, is that my ZonGuru? No, that's John's ZonGuru under my hand. So I am based in Vietnam, have been for the last decade, and I'm going to be talking about Amazon seller central problems. So, suspensions, negative reviews, flat files, like all of the stuff that we wake up in the morning wanting to do, not awesome. Yeah. Yeah. I think I think that's going to be a good area of progression for Amazon you know in terms of helping sellers and I'm I'm curious to see what comes out in the next little bit but yeah that'll be great.

Next on that is going to be

Hey what's up guys? Thanks for having me John. So I'm Seth from Brand Expand. We built the product sales acceleration software been building over the last six years. I'll be talking about the signals systems decisions that drive Amazon sales right now. Talking about, you know, signals, what's what's really going to help boost your listing up, get in front of more organic shoppers, the system that we built over the last several years, and what decisions you have to make to really optimize sales in Q4. So, excited to jump in.

Awesome. Awesome. Yeah. It's going to be great. All right, we got Oh, that's Evo coming in comment. I'm in I'm in Los Angeles and it's been super hot and humid here and the mosquitoes are going crazy. So, like I've been trying to catch one for the last hour, but if you see me doing this quick, I've got I've got to get him. He's killing me. Anyway, Travis, what's what's happening? What's what are we going to talk about today?

I'm Dr. Travis Ziggler. I own an agency called Profitable Pineapple. I'm going to be talking about three steps that we use when we buy brands to grow them into eight figures and do it in an automated fashion where it actually takes you less time to build that eight figure brand versus what you're probably doing now.

Yeah. When Travis talks, listen up guys because I think that's been a really interesting area. I mean that I've just seen you do Travis where you've gone in and you know started targeting these brands and buying them and rolling them up and growing them and so you know getting things into eight figures you know that's a certain skill. So you know we all want to get there for sure. So excited to hear more about that. Yeah, and what I'm going to talk about today is I'm going to talk about my predictions for Amazon Accelerate and what I think is going to happen in Q4 based on data and based on just some of the signals we've been getting from Amazon.

So I'll be curious to hear from this panel whether you guys agree with some of the stuff I'm saying there. It's a few predictions that we're going to talk about and then obviously a lot around Amazon AI. But yeah, I haven't heard any comments yet. So, I know you guys are live because I can see, how many are there. So, jump in and let us know where you're from or, you know, if you have questions, start to drop them in there. We can answer them organically as we go. And just keep this session super valuable to you guys. Everyone knows how this rolls. You know, we'll have 10 to 15 minutes where everyone will talk through their area of expertise.

You know, our goal there is to share our knowledge. It's not here to pitch you guys on anything, right? So, there's going to be value in what we talk about. And then clearly we will we'll have ways that you can follow up with us and we'll drop those links in the chat. I've already got some of ours dropped in Columbus. Thanks, Travis. I've got some links dropped in there already. Some interesting things there around free products that you can use on our side. And then also a launch party that's coming up for the next version of Helix, which I'll talk about later in my presentation.

But, check those out. There's also a newslet as well, if you want to keep up to date on things as John Cavish just told me he's getting my emails and reading every word, which is which is great. So all right, let me jump in. I'm gonna I'm gonna get going first. Any questions from you guys or comments before we get All good. Okay, I'm gonna I'm gonna get going on my side. I'll present my screen and talk through the few things that I have here. Let me open my screen All right. Can you guys give me one second? Hold on. Just want to make sure that I can see you guys.

Gift-buying season, Alexa for Shopping and what changes for sellers

Escape. Oops. Which screen you Okay, hold on. There we All right. All good. Let's get going. Okay. All right. As I said, any comments, please drop them in. I'm happy to answer questions as we go. All right. So, one week out, right? One week from well, even less from Amazon Accelerate. We all know that Amazon accelerates kind of Amazon's Apple Google day right where they launch all of their new technologies. There's been some pretty funny ones in the past where it's absolutely crashed on the day. But you know generally you know it's it's a good prediction of where things are going and we're we're you know we're we're a few days out of out from Q4 which is obviously the biggest season for all of us right as sellers.

And clearly you know gift buying, shopping season is upon us, right? So what do we think is going to happen? Again if you don't know ZonGuru you know the biggest focus we've had over at least the last year but certainly going back the last few years is around you know Amazon's algorithms particularly Amazon's AI moment happening now with Alexa for Shopping and the upgrade that they've done to all of their algorithms and how you should create your content in the best way possible for AI readability and visibility right so we have a product called Helix which is getting a lot of good feedback around how to really optimize your content both on the copy and image side.

And there's some new features of that coming out which I'll talk about towards the end. You know, I want to talk about new news and I think the latest news and you can check my LinkedIn. I think we have a newsletter coming out on it as well, but Meta Muse was launched you know, I think it was last week or the week before. Which is an AI agent that literally can handle things like all of your bookings. It's integrated. It has access to your credit cards. You know, it can go ahead and put through all of those purchases and really just do full tasks for you, right?

So, this is going to be a big deal, right? It's it's meta and the word I have there is should Amazon be worried and I think the answer is no, but you should be, right? And I agree with this and I think you know, at the end of the end of the day, this is a competitor from a shopping perspective to Amazon, right? Amazon's always won because it's been the area of convenience, right? As you can have other paths, but as a shopper, you know, you can get on there, you can you can buy on Amazon. With AI agents, they don't necessarily need convenience, right?

They can get out onto the internet, they can sign up on websites, they can buy stuff, get a better price, you know, figure those things out. So, you know, and they're accessing data. So, I think even Meta is metamus is incentivized to shop outside of Amazon and get access to personal data from websites, etc., right? But there is a potential that it's a threat to Amazon. I don't think so because what does Amazon have over everyone else? It's distribution. It's Prime Day. And I believe that even you know owners using Muse, they're going to be instructing you know Muse to look on Amazon, right?

It's a trusted site. They have their distribution. They can do returns, right? So I think they're going to use that. I think the threat more is to sellers not being optimized for AI, right? So there's a typical search push that you have, right, where you search and you find things and it's it's pushed by owners. But with agents coming in, right, they don't need to search and look at results. They're looking for readability to then find what they need to find, right? And then they can convert. So I think the biggest thing there is that if we're getting more and more traffic which is agents you know on Amazon finding their own way to products you know your if you're not optimized for readability right and structure in your data your chance of being found is going to be even less right so that is the biggest thing that I think everyone needs to pay attention to we've talked about it for a while but I think this is another sign saying hey you need to be optimized couple of signals from Amazon which I think leads into predictions we all know this one right 12 billion in incremental sales from Alexa for Shopping 350 million users 5x growth that are kind of happening this is like the money side I call it which is you know from Amazon's ear Q2 earnings right 48% higher conversion on sponsored prompts right so in alexo shopping if you get the recommended sponsored prompt the chance of converting is 48% higher and there's a 21% higher average card value.

The best salesman on Amazon is Alexa for Shopping. It can upsell you once you find the right product, right? And we see that happening in the experience and frankly that's the experience is the best experience out there, right? So I use it all day when I shop, right? I don't I don't necessarily just type in keywords anymore. But if you know if Amazon's making more money, right, they're going to lean more and more into Alexa for Shopping. If you think about last Q4, we're testing roofers. It was kind of like the roofer side and like you know what's is this going to work?

Is it going to work for sellers? Is it going to work for customers? I think they're getting the answers and they're going to be all in on this, right? And so this is another side that just you know they were down on prime traffic but higher on conversion prime day and flat on revenue and that was due to Alexa for Shopping doing what it needed to do, right? So there's all signals you know that they were all gung-ho on in their earnings report. And I believe as we go into Q4 right now the first prediction is that there's going to be a bigger more aggressive Amazon Alexa for Shopping footprint right I think the signs are there we're going to gift buying season which is more of a research style season so customers will be even more inclined to use conversational AI right to find their products it's not just something a commodity they want to get tomorrow right you know they'll use the features track products, you know, look for best deals, those kind of things.

And we see that Amazon makes more money if you're in Alexa for Shopping. So, I think they're going to be a lot more aggressive coming out of Accelerate saying, "Hey, we're we're we're getting more people into this funnel." Whether you type in a keyword and they have ways of getting into engaging with Alexa for Shopping or whether it's bigger real estate on the homepage, I think that's that's definitely coming. And then I think advertising, there's going to be automation on Alexa for Shopping. I think this idea of you know not paytoplay in sponsored prompts is probably going to move away right there's a chance for them to make money there.

So there's going to it's still going to have to recommend you and it's only going to recommend you if you have the right structure there but I think there's going to be a lot more optionality around Alexa for Shopping and sponsored ads. I think what I'm hearing a lot is multimarketplace ease is going to really increase and I think there might be an announcement you know around accelerates I think distribution global distribution on FBA from Amazon is like almost at 94% now that they have the ability to do that right and you know there's no reason that if you have products on Amazon that you shouldn't sell in all markets right and I think they're going to make that a lot easier and then the final one which I think is definitely going to happen is you know, we had the change of titles and highlights, right?

Reading between the lines, that was just a data play from Amazon. They need to clean up all of their data so that Muse has a better chance of reading your data so that Alexa for Shopping does. You know, they have to have better structured data. And that was one of the plays they need to do to clean up titles. And I think there's going to be a cleanup happening on back in search terms. Attributes, you know, the more structure they have there, the better products can be perform right and be found. So, you know, filling in all of that data, but in the right structured way is going to be critical.

And I think that's going to be a change that is coming. So, you know, what is this all saying? It's saying at the end of the day, the more you can get ahead of structuring your listings in the right way, you know, you have a huge opportunity to be ahead of other sellers and to get the recommendations right. There's so many more ways for you know people and agents to find products on Amazon and you need to be optimized for those channels. The good news is that at the end of the day, you know, you can use AI in the best way possible to have listings that speak in a natural language that can really promote your products in the best way possible to connect with humans or agents, right?

And then obviously the technical side of it, mapping it in the correct way. That's all can be handled in the best way possible, in the most efficient way, right? And this is this is what's at your fingertips. You know the difference there is that you can use ChatGPT or you know claude or whatever you want which is surface level right it thinks it knows how to do the best job but you need access to first party data understanding the algorithm and understanding at a at its core what you need to solve for so that the that specifically on Amazon in your niche with firstparty data we know how to optimize you for keywords and for AI and everything in one shot and obviously, you know, this is what we have, in Helix, right?

Helix and the free AI Readiness Score

So, you know, if you want to try it, that's definitely a way to do it. So, couple things that you can do if you want to get, you know, start to check your listings and make sure that you're you're you're optimized for this heavy push that's coming in Q4, which I know it is. One is, get your free COSMO readiness score, right? So, check your listing. There's a free link. I'll give it to you. You get five free ones. You can do that. If you need more, you can just go to support. We'll give you some more. But it's a really good way to understand how well you optimized.

We look at all the technical stuff that I talked about, right? The attributes the reverse engineering on the most common questions for research and buy decision-m with Alexa for Shopping. This is one of our deep value points and secret source. And you get a lot out of this. Like you can't just do this without literally manually going in and trying to figure it out, right? So this is super huge. If you want to try this readiness report, go to zonuru.link. Link/cosmmoral rs you have the link there in the chat you can use it and then obviously you can use our Helix product which is a very AI forward way of helping you with using AI as you should to do research right so it'll help you with positioning so how do you really position your product to stand out from your competitors and write your content in a way that connects with humans and then the second piece is the AI you know readability and that's going to help you get higher performance you can do content you can do images right these are all our full image stacks.

This is how it is today. This is how it is literally in seven minutes. You can use our MCP controller and produce your images which are which are pretty epic in terms of helping to tell a narrative both to humans and to AI for the best results and you get you know higher sessions. This is literally tracking all the listings we do conversion rate and niche rank right. So the ROI is insane. And I think that on average I think it's 54. You get a score of 54 out of 100 on optimization for Alexa for Shopping. That is the biggest gap that you can close and the best money you can spend to make sure that everything that you put on top of that during Q4 really performs right ads etc.

So that's everything I wanted to tell there. One other thing is if you want to at the end of this month we are doing a launch party. It's a full workshop. We'll take you through everything around listing optimization, but it's also going to be a first look at the second version of Helix that is coming out. It's it's there's nothing like it in the space right now, but you know, Amazon changes 340 times a month in terms of their AI optimization and their self-learning. So ensuring that your content is on top of that and how you can monitor and track for AI optimization and know how to then compound and push out optimizations to really stay ahead of and stay ahead of your competitors and staying aligned with Amazon's AI is critical, right?

And so there's a there's a big version of that's coming out at the end of month that I think everyone's going to love here, helping you ready to know when to optimize so you're not wasting your time around when to optimize and you're staying ahead of everyone else. So go to and you guys can join there. Just sign up and then we'll communicate everything to you there. And you can get going. So, oh, last thing. If you want, if you sign up on Helix, just go to, zonuru.link/Helix. Again, the link is there, but use the coupon code Helix-25-P29. That's when it expires.

And you get 25% off. And again, it's free. You can do brands, you can do products. It's just when you do the transformation, you pay anywhere between $30 to $50 per hero as transformation for the images and the content. It's huge ROI and you get 25% off if you use that link. That's it. That's my time, guys. Any comments before we hand over to John. One thing really quick, you know, you mentioned a commerce. I think it's probably the biggest opportunity, you know, over the next couple of years is like optimizing your listings, ensuring that you have enough data and keywords indexing and like, you know, everything so the agent can essentially read and recommend your product.

Discussion: agentic shopping and structured data

And I think, you know, it benefits Amazon, but it also kind of levels the playing field like John mentioned. You know, the AI doesn't we use Amazon because it's convenient. We trust it, right? Which is important, but for AI, it can go look at Shopify listing, go even outside Amazon. And so there's just a lot of potential to kind of accelerate sales on and off Amazon, just ensuring that you're agentic optimized and have AEO and SEO optimized. So I think over the next couple years, I talked to somebody last week about this as building a platform to help with aiccommerce, but I think the opportunity is massive.

I think it's like five trillion by the end of 2030 in

Huge. I mean, yeah. Yeah. AI doesn't it's not incentivized by convenience, right? So it can get out there and do it. But again, I do feel that Amazon is still going to trump their around their convenience distribution factor. But you know an interesting thing I think Amazon released last week is there's another feature in there which is inside of Alexa for Shopping or inside of Amazon called update me when right so the whole point of that is like they're trying to you know have that aentic thing where it's not just like a proactive way of having to search to find you can kind of give it give it parameters and it's going to come back and tell you which is it's going to be based on structured data.

So

You're absolutely right you know structured data has to be in place. It's also no secret that the way that we optimize for Amazon's AI is how you would optimize for general AI outside of Amazon, right? So that whole structure of what you actually put into there you know works across platforms which is really important. Yeah,

For sure.

Anything else from you guys or jam

Good. I see some questions coming in which is great. We'll we'll get going there again. And all my links are there. But John Camedish, John Senior. No, I'm just kidding. I mean, with that with that beard, I can I can maybe say senior. I don't know.

I don't know. Nobody will ever know. We are all 29y old women. Okay. Bad joke. All right. So, I've got some slides you can bring up as well, whoever like to bring them up. Also, yeah, big comment on aentic SEO AI optimization. Like we've had amazing results through that. So like as well as your on Amazon stuff, the off Amazon stuff really works. AI optimized SEO right now. So what am I talking about? One sec. I'm talking about the most amazing exciting thing you can talk about on Amazon. Dealing with seller central problems. Seller central's AI is not good enough yet for us to not have to deal with them.

Seller Candy: solving suspensions and flat-file issues

So, this is the best way to deal with them at this moment in time. So, what we're going to be going over the next 10 minutes, so it's going to be very quick, is how to fix three of the most seller critical seller central problems, the things that we spend at Seller Candy 70% of our time doing. So, you have the playbook of how to do it. And at the end, I'll give you some really good resources you can just download, which will help you when you're doing this for yourself if you don't want to come to us and talk to Seller Candy about doing it. So me founded CEO Seller Candy.

We've served over a thousand clients and I've run Amazon related businesses for the last 10 years. So let's get started. So solving seller central issues And it is a Monday morning. It's Thursday but in a Monday morning and you wake up and it's a suspended listing and we all know who is behind suspended It's Dr. Bezos and his AI army. So this is exactly about how our agents go about solving a listing suspension. So process first go into seller central raise a case ask why it was suspended. I know this sounds ridiculous and please take screenshots of this but there is method to this madness and we'll circle back around to this in about 3 minutes.

So raise a case. Second, if category listing report still isn't enabled in your account, raise another case asking Amazon to enable your category listing report. What the category listing report is basically a flat file with all of your information on it, which you're going to use later to update the listing to get it back open. So, what we're going to do is complete these initial steps for the top five issues that we deal with on a monthly So, if it's a product policy complaint, you sanitize the listing. What we mean by that is we remove all the content from the listing.

So it's basically a generic product that Amazon cannot complain about anything. We get it back up and then we update it again. So we delete all the content from the report. We replace it with generic terms and a basic explanation of the product and then we upload this as a bulk file and note down the upload reference number. That's step two. So, first you did the flat the case to ask them to what the problem was. Secondly, we're uploading the bulk file and noting down the reference number. If it's an authenticity complaint, you get your invoices, you annotate the invoices, assuming Amazon doesn't know anything about your product, because I assume on your invoice your product isn't called best garlic press.

Neither of those things you should write in your title. So you annotate the invoices, mark them in red with descriptive arrows, and you upload these invoices to Amazon so they can see the source of the Make sense so far? Three, if it's an IP violation. So if it's an IP violation, you will have received an automatic email from that will have cited the brand owner's name. If so, use that email provided to write an email to that brand owner to ask for Track all correspondence. And if the brand owner doesn't respond after five attempts, you can then raise this claim to Amazon as bad faith.

So, we're tracking what's going on. And, you know, if it's one of these Chinese sellers, not always Chinese of course, who've raised an IP complaint in bad faith, then this is what we can use to get it back as soon as possible. And finally, not finally, number four, product safety issue. So if there's a product safety issue, we need to create a plan of action. And we've got to just assume that the pe people reviewing these plans of action are just ticking boxes. So that being the case, we just have to create a plan, you accept the issue, you write down the steps that you're going to immediately take and make a plan so it's never going to happen again.

U with Amazon as I say to the team all the time you can either be right or you can be rich. So just accept the issue even if it's not your fault so that they can tick all the boxes so you can get the product back as quickly as possible. Then you upload that and number five hazmat. So you if it's a hazmat product then you'll either have your hazmat safety data sheet from your supplier or your manufacturer or if not applicable you go on to Amazon you search for SDS exemption sheets you complete the sheet for your category and then you upload to Amazon.

Cool. So what if it didn't work? If it doesn't work, Amazon will ask you to delete the listing for 24 hours and then If you're still having issues, that's when you call Amazon. And the reason that you call Amazon and they say, "Okay, what we're going to do is we're going to raise a case for you and we're going to let you know in 48 hours." And you say, "Oh, I already did that. Here's the case ID when I did that in step You can say, "Okay, well, what we're going to do is we're going to do a flat file upload for you to refresh the listing." And you'll say, "Oh, okay.

No, I already did that. Here's the bulk upload number, which I did in step two, which I told you about." And then they'll go, "Okay, well, we'll delete relist it." And that's step three. So the goal is that you can stay on the phone, you go through all their escalation process, and then you ask to get escalated to a supervisor or just get them to refresh the listing. And this is how you get through all these steps in a matter of a day or two as opposed to, you know, waiting two weeks of Amazon of going around in circles trying to get them to get this back for you.

And this is what we do for clients all day, every day. So there's no magic pill. And our goal is if we can tell them exactly how to solve our issue, then they can follow our process as opposed to us having to go around with seller support for the first next two So just as a summary, if you want to take a screenshot of this, you download the category listing report, you make edits, you delete the listing, wait 24 hours, and reupload. And you just call until Amazon fixes it or you lose your mind. Hopefully Amazon fixes it. I haven't lost my mind yet. So there's some nice screenshots.

So what we're doing is we're flipping the process on its head. So I've got three more minutes. So during that time, I want to show you what to do when you get stuck. So what if we have technical problems during the updates? So I know you have a flat technical error, a flat file code on your flat file, an error code on your flat file. What you need is this secret source. So these are the most 12 most common types of error that we see and I've given you a QR down the definitions there. But what this is this is our SOP for solving flat file errors. So if you just download that, hit that QR code.

I don't know if there's an email or not, but yeah, you can download our SOP for solving flat file problems. And that's my gift to you cuz it's super useful and something you really want to keep on hand whenever you need it cuz we use it all the time. So for example, here's a process, but you don't need to look at it today. Again, there's just the QR code and So does this help? Sell a candy. My 30 secondond pitch is we do everything in the back end of your account you don't want to do. We don't do operations, but we do everything else that drives you crazy about dealing with Amazon.

You imagine this is your Amazon seller central personal assistant. If you'd like and if you have anything going on right now, you can book a call with one of our experts since we've only had 10 minutes. We can talk about a technical issue, your team, or anything going on in your business. Usually we charge $497 for these sessions, but because we just had 10 minutes today and because we love John a long time, we got something special for you with our team. So, I'm just going to put a link in the chat so that you can book in anytime. This is a special link for anyone on this call and on this webinar.

Please don't share it with anyone because they have to pay monies. And yeah, that is my speedun of a four of a section of a 1hour Any questions or comments from anybody Yeah, man. I would 100% take advantage of that link. That's that's pretty epic. I mean, you know, I was just thinking like, you know, everyone here is like trying to use AI to be more efficient with their processes and their life and everything else. And it's, you know, what is one of the biggest time sucks? Is it's Amazon support and it still is today, right? But not only is the time cycle, it's the emotional piece in it which is just the worst if you're a brand owner, right?

You're losing money. It's the most frustrating thing pretty much ever in the world. And if you can have a team just take that mental space off of your plate, it's like the most efficient thing you can do, you know, never mind trying to figure out how to use Claude, right? Or whatever. That is that is going to be your biggest upside for sure. So I would take advantage of that hands down. There was one question here which I think is just worth answering right now. But, I think Scott, where is Scott? Scott was here somewhere. Scott did, once you lose all your reviews, if you delete your listing for 24 hours.

Yeah, great question. No. So, as once I know that's the biggest fear of a lot of our clients, once you've uploaded your listing, it's then removed from your account into Amazon central catalog. So, anyone, that's why anyone else can also resell it by using your barcode to go on there. So, you're perfectly safe deleting, re readding, no problem at all. And we also do seller and vendor central. There's another question.

Oh, yeah. There's another question. Yeah. Yeah. I'm going to you know what I'm going to do when I go to Amazon Accelerates? I'm going to sit outside of seller cafe, you know, just on the exit part. And I'm just going to film like brand owners walking out of there and they're all going to be just going like

Yeah. I solved this thing in 5 seconds with this guy and it's taking me a year to solve, you know, like this is this is what everyone's like I'm like

It's crazy. It's the most crazy business ever. Anyway, cool. There's some more questions. We're going to come back to Malius towards the end when we have Q&A. We'll come back to your question, but let's let's let's jam over to Seth.

Awesome. Okay. Thanks, guys. Yeah, I mean anything you can do to resolve those issues very swiftly is highly beneficial. It's like the thing that you don't want to think about, but then you wake up Monday morning and you're you're you're losing revenue, right, every minute that listing's down. So, let me share my screen here. Let me know when you can see it. Okay, cool. So we're going to be going over the signal systems decisions that drive Amazon sales right now. What Amazon's algorithm actually rewards, what it ignores, the system that we built to really help hit on these signals fully autonomous launch engine that we built and then the whether you're launching or ranking or defending your position really based on the different life cycles of the product.

Brand Expand: review-based product launches

So really quick, my name is Seth, founder and CEO of Brandexpan. I was selling on Amazon since 2015. Also showed on Shopify, Walmart, eBay, and Etsy. I've lived through raising a cost and rank volatility, watch PPC create dependencies, and shrink profit margins. Since launching Grand Expand in 2019, we launched the software in December of 21. We've done over 12,000 campaigns, over 1.2 million orders through the tech, and we've helped brands drive 150 million in downstream revenue. Before I built the system, overspending on PBC, struggling to rank products, watching existing products BSR slow, consistently losing my buy box with no repeatable system.

I'm sure a lot of you can relate. And going to exit my business, I created what became Brand Expand. And in 12 months, we increased revenue to 160%. Profit margins were up, our valuation 5xed, and we exited the company or I exited for seven figures. And I built a repeatable launch framework around what I did to help position my brand for So, really quick before we get into it, this is really showing Amazon's ad revenue since 21. So, it's more than doubled, right? And this is really coming out of sellers pockets. That's the hard truth is your cost per clicks are up, your a cost is up.

The average return on ad spend is down from 4x to 3.4. And so as Amazon continues to increase their advertising revenue, it's obviously coming out of third-party sellers. You know, third-party sellers didn't double in that time frame, right? So everything is becoming more expensive to run through PPC. So we have to find other ways to drive traffic that doesn't involve you know just bidding on keywords and really redistributing demand in a zero sum environment where if you know I make a sale then so and so doesn't right and that's really expansion of demand what we call at brand span so Amazon rewards purchase behavior not ad spend so internal PPC often clicks multiple listings price compares balances dilutes conversion rates If you do product seating, product launching, testing, sampling campaigns, whatever you want to call it.

That's what we can do through our tech, they're landing on your listing with intent, purchasing at standard checkout, doing less comparison shopping, and sending Amazon a stronger purchase intent signal, and so they see high relevance, strong conversion, reinforcement of rank, and you're going to get more customers because organically, you're in front of more buyers. So the system we build it's fully autonomous import products and launch without an SPA SP API integration launch to our network of thousands of high intent motivated shoppers full price purchase at checkout and what you're going to get is insights from our buyers on how to improve your listing how to improve the post delivery experience and that's really what any incentive is attached to that's how we remain compliant is you're paying for that feedback that we summarize with AI So, we're shipping it back to the dashboard on Brand Expand.

You can see how to improve your conversion in your listing, and that's just going to fuel the growth. Spin the flywheel faster. So, with our tech, we do instant launches. Again, no API integration. You can typically import products, start campaigns, and get your first sale in under 10 minutes. We have day parting, pacing, drop scheduling, so we don't spike sales in like a few minutes. It's drops using kind of a normal distribution drop schedule with our software. We have buyer purchasing controls. Buyer quality score is a real thing, right? So you want to make sure the buyers are legitimate.

We use IP and device fingerprinting. We can blacklist buyers that aren't acting in the best interest of our brands. That's really important piece of our tech. If you're launching through agencies, it's very difficult to do this by the way because we used to do it before the tech. And there's a lot of different things that buyers can do to kind of do cancellations or refunds or re reselling stuff like that we get in front of. AI summarized buyer feedback. Like I mentioned, we do keyword tracking and a rorowes calculator so you can see the campaign performance.

And another huge benefit is pay as you go. So you don't have to pay the entire campaign up front. You can pay every day before the next day's promotion. So, it helps. You know, cash is king, espec especially for third-party sellers, right? So, you want to keep as much of that in your pocket and we only pay as you go. So over 12,000 campaigns, we did this comprehensive case study. We have all the data, the starting ending BSR, the category, the life cycle of the product, all the most important metrics, and it's a huge Excel spreadsheet. And what we extracted was the most the campaigns with the highest returns were about four weeks 170 150 to 170 units.

A lot of sellers are like, "Well, I thought I had to do a lot more." And it's true. You can do more. You can drive sales, but your return on investment, right, you have diminishing returns as you kind of crest over that 150 to 170 from our experience. So you could do 500 or thousand units but your rorowes might be 3x instead of the average of 5.2 and we saw average BSR impr improvement across all campaigns about 61%. Supplements, beauty, personal care, home and kitchen, that's half of all of our campaigns. So those are the top categories we help with.

What's interesting is supplements, beauty, and personal care, new and honeymoon were the best performers. Historically 2021 and before that honeymoon was almost always had better returns but what's interesting is for health and household and home and kitchen actually growth and mature products did return higher rorowass based on our experience. So it really depends on the category and that's important when we structure the campaigns because we have access to all this comprehensive case data and we can look at your category, the number of reviews you have, the quality of your listing, whether you have A+ content, all these things and you know even like Jon Tilley has list listing readiness score and Rufus and Alexa readiness score like th those are those reports are super important before you go to launch because what we want to do is we want to stick the ranking and the only way you do that is by improving all these aspects of your listing to maximize conversion rates.

So there's really three different stages I guess in doing launches. The first is, you know, I kind of think of this as like a seessaw, right? In the beginning, you're going to spend a lot of money, whether it's through PPC or launching or seating efforts. It's going to cost a lot because you need to index your keywords. You need to get feedback from customers. You need to gather social proof in the form of reviews, right? All this is very capital intensive in the beginning and that's always been the case and it always will be the case, right? But as we start to drive more sales and improve the ranking, index the keywords better, get in front of organic shoppers, get that feedback that's required to improve conversions, then it starts to tilt.

Now you get more organic sales, you have to do less, you know, PPC and seeding efforts. And then we get to kind of the mature products that at that rate we're just defending the ranking, right? And maybe you only need five% you know through seeding or PPC and then 95% is organic because you're just defending your listing and your ranking and ensuring all your most relevant keywords are at the top of page one. So of the 112,000 or I'm sorry the 12,000 campaigns that we did we just extracted 11 just to kind of take a slice and I'll show four really quickly.

I know I'm I got about a few minutes left, but I'll show four really quickly. And what they look like, these four So, this was a mature product. This was a pretty great launch. So, they did 14,500 units sold. 97% of which were organic and the return was 27.9x. You can see all the keywords were somewhere on page two to five. We got them all on page one for that one. And then the same for this. This was a growth product, so it was about six months old. The big thing about this one was reviews went to 168. We don't ask for reviews for compliancy reasons, but you will increase organic reviews just as we increase organic sales.

It's just going to be inherently tied to whatever review rate you have for the product. And if you use a tool to automate list review requests through seller central, that's going to even amplify these even more. This was a new product launch in supplements. So, we see this all the time with honeymoon supplements. This guy was basically just not even index for these keywords or at least buried page 10 or higher. And we were able to launch and get 1,400 units sold. I think we only did like 140 units. So, of the 1400, 91% were organic and we had a 9.74 return on ad spend.

So this is kind of the slice of the case studies that we that we just discussed. The average is 5.5. We have some that kind of perform a little bit lower, some that are higher. The important takeaway is we have all this data so we can say, "Hey, this is what we think you should do with your listing or what keywords you should go after or whatever to amplify your returns." And another thing I'll I'll show you at the end, we have our premium plan, which is our most popular. We have an offer for that. And if you're on premium or enterprise, I believe enterprise made up 80% of our top 10 percent performers, if that makes sense.

Because we're able to sit with enterprise clients, work with them, build their campaigns, use this case data, and really build intentional launches. So, again, if you want to scan the QR code, this is a month free of premium. This is again our most popular plan. It's $4.95 value, so you're getting $4.95. It will renew at that rate after 30 days. We also have growth and basic plans if you go to Brand Expand.io you can check those out and if you have questions happy to book a strategy call with our team jump on and discuss your listing in more detail. So that is it for me.

Yeah, I mean, hands down, this is something that if you're if you're a decent seller or a theorious seller on Amazon, you've got to use the service. I we have we have a bunch of customers that use it. And you know, I would say hands down, you know, it boils down to again, if you have a great product and you have a an optimized architecture to your listing, then if you layer on Brand Expand, it's going to 100% work. We have eight figure brands doing it all the time and get amazing results. We have new brands launching who have great products and get amazing results.

And then we have those few that just have just bad products or just haven't done the things in the right way and then and then they don't perform as well, right? So you know this is if you're a serious seller and you're on there like you've hands down got to use the service. And Q4, by the way, like midocctober is when we start ramping up. And we've always historically, you know, October, November done the most campaigns. And so, generally, we want to jump on calls now towards the end of Dece or September. Talk about your campaigns mid-occtober and start those mid-occtober at the latest because you really want to ramp up over a four-week time frame and then you hit Black Friday, Cyber Monday, end of November, and you're positioned so the most organic customers can find you.

So, yeah, check it out and, yeah, appreciate the positive feedback, John.

Yeah, absolutely. Sellers and

Question. You service both?

Yeah. Yeah. Yeah. One P and 3P both.

Profitable Pineapple: Dr. Travis Zigler’s perpetual sales machine

Dr. Travis, what you got?

What do I got? I've got a two-hour presentation. Is that how much time I got left?

It's going to be a great movie. Seth called me out and said I needed to reduce from 60 slides down to what I have. So I better get started. and I'm not joking either. So this is gonna be fun. Let me share my screen.

You got 15 minutes, buddy.

15 minutes. All right.

Buckle up.

It's gonna be fun.

All right. Should be coming up now. Let me put it up on the screen. There we go. You guys should be able to see this. So

This is my perpetual sales machine 2.0. I've been running a playbook similar to this since 2017 and it's just kind of updated throughout the years and now that I'm buying brands, it's pretty much getting us to we actually just hit our first eight figures. We're at about $2 million in IBIDA right now. Our goal is $10 million in IBIDA over the next five years and then we're going to sell for $100 million. That is our whole goal. If you want me to buy you, let me know because I'd love to buy you. All right. Let me pull up what I need to pull up here. There we go.

Perfect. All right, full disclaimer. This is a two-hour master class condensed to 10 to 15 minutes. I'm not going to go over who I am, but I am an eye doctor. Turned e-commerce entrepreneur. I sold my brand in 2021. Worked for private equity for a while. Thought, hey, I could do that. So, now I'm in the business of buying brands and then scaling them, rolling them up into a portfolio. So, if you're interested in us buying you, please reach out. And I also run a marketing agency called Profitable Pineapple Lads that services my brands and we do exactly what we do in my brands for other clients brands.

But my big why is I perform eye exams in third world countries. I am an eye doctor. I actually leave for my 18th mission trip on Friday. And so, yeah, excited about that. And we've done about 40,000 eye exams and over 10,000 screenings. But that's not why you're here. You're here to learn the three steps to a profitable Amazon machine and a perpetual sales machine. And I'm going to go through three different parts. Number one, my PBC profit booster. I'm going to throw a lot at you guys today. Number one is my favorite and I've got a bonus for you at the end around number one.

So, stay tuned till the end. It's well worth it. It's going to be worth thousands of dollars and it's absolutely free. Number two, I'll go over my perpetual sales machine strategy, my 1.0 strategy. And then number three, I'll go into my sales tsunami that kind of helps fuel this whole thing. But like Seth talked about, external traffic is so huge on Amazon and it hasn't changed. We used to do this back in 2017 and it got easier. It's really easy now. And the more you focus on external traffic and building an audience around problems that your product solves, the bigger you're going to be.

And so we try to find brands that have that solve a big problem that have an audience and then we just expand from there by putting in infrastructure like operations and advertising. And so that's kind of our big thing that we do. Again, exclusive bonus worth thousands of dollars if you stick around to the end. All right, let's jump into step one, which is my PPC profit booster. And you guys have probably heard this principle, but it is Pareetto's principle. The 8020 rule. 20% of your inputs create 80% of your outputs. This goes for anything in life. You could think about it with your spouse.

20% of what you do with your spouse will produce 80% of the results. It sounds weird, but think about that. Like everything you do, you need to focus on the 20% of inputs that produce that 80% of results. So, how does that apply to Amazon? 20% of your products produce 80% of your revenue. 20% of your search terms produce 80% of your revenue, your PPC revenue. And so, what you need to be doing is focusing on that. Let me just go over a couple more examples. So, how do we do this? You focus on your products. There are 20% of your products that produce all your revenue.

Kill all the low performers and double down on the winners. For your search terms, focus all of your ad spend on scaling the winners. The 20% of search terms that produce 80% of the results. A real example of this is my brand I love before we sold it in 2021. We had actually we had 170 SKs, but we took 170 SKs down to five SKs and that allowed us to scale to $500,000 per month from $300,000 per month. Sounds counterintuitive, but what it did is it freed up capital to then focus all the advertising dollars on those five SKs. I need to update that. I don't know why I said three SKs, but five SKs.

And that allowed us to scale and it made everything so much easier as a result. So 20% of your inputs create 80% of your outputs. So how do you do this? It's pretty simple. You identify the top 20% of your products. I like to do this just with downloading your product sales report from Amazon and then just look at it. It's pretty easy. And again, bonus at the end regarding this step. And then step two, you download your search term report and you look at the 20% of search terms that are producing 80% of your results and you scale those. You cut off the losers.

Very easy to do. It's simple and it's easy. You don't hear things, you hear a lot of people say it's simple, but it's not always easy. I'm telling you, this is simple and easy because it makes your life easier because you have to spend less time in PBC and in your business because you're focusing on what actually drives the needle. And so that's step one. Focus on the 20% of products that are generating 80% of results. Focus on the 20% of search terms that are producing 80% of your results. These are just two simple reports inside Amazon. All right, step two.

And if you guys have questions, put them in the chat. Step two, perpetual sales machine. Now, I talked about this a little bit before, but you need to understand fundamentally what problem your product solves. Don't just sell a product. Sell a problem solving, a problem solution. And so, knowing who you serve is going to be one of the biggest things that you could work on. Focus on the 8020 first and then focus on the problem that product solves. And so I'll go over a couple examples of these, but you essentially want to get somebody out of hell or get somebody to heaven.

And so getting somebody out of hell is like dry eye. That's what my first brand was around. Weight loss is what a women's brand that we bought into about a year ago and we've increased their membership by 50% and I'll show you that brand here in just a little bit. Acid reflux was a brand we bought and sold not too long ago. We took it from negative $30,000 in profit to positive50,000 in profit and then ended up selling it because it was too small of a brand we didn't want to didn't that wasn't part of our 8020 and so we actually sold the whole brand and so what is the dream outcome that they're trying to get what is the hell they're trying to get out of so again this is the lady's edge this is a women's fitness brand that we bought into last October they have at home workouts that are 23 minutes a day and they focus on food freedom quick workouts that are highly impactful and they help busy moms and women stay in shape with just 23 minutes at home.

And these workouts work. And so if you think you work out, do 23 minutes with us and you'll realize you don't work out hard enough. And so trust me, these are hard workouts. But ladies.com, you can go check out a 7-day free trial there. And then this is the brand that we bought and sold. This is Dr. Barry. It solves acid reflux, heartburn for people. Profitable Pineapple Ads. We serve e-commerce owners who want the heaven of a thriving business or they want to get out of the hell of unprofitable PPC ads. I audit brands all the time and there's a significant probably 95% of people run extremely inefficient ads which again I have a tool for you at the end.

All right, so this is the lady's edge. What we solve for is I have no time. I'm tired of starting over. Nothing in my closet fits. I'm exhausted and have zero energy. So, that's the problems that we're trying to solve with Dr. Berries. Again, heartburn, nighttime heartburn relief. Can't drink coffee anymore. I need acid heartburn safe supplements. I have silent reflux. I have I need a natural gird treatment, gastroosophical reflux disease. So, once you start thinking about the problem that your product solves, you then need to just write that all down and then just do a little keyword research around that.

And so build a list of 10 to 20 keywords around the problem that your product solves. I love to put it into Google keyword planner. I'm old school. Yes, you can use claude and all those, but I like Google keyword planner. And it tells me how much search volume they're getting on Google and the competition score on Google ads. And so I'm looking for something that has a high search volume with a low competition on ads. And here's the kicker. Most problembased keywords do not have competition because everybody's going after productbased keywords. Quick example of that.

Dry eye is a problem. Eyelid wipes are a solution, but they're a product based keyword. Eyelid wipes have a cost per click of about $4 to $5. Dry eye much lower. We're talking 10 cents, 20 cents. And so that's what we're looking for is problem based. And then what we do is we create content around that. So we use Claude, Grok, Gemini, whatever to create a blog post. And that blog post is going to be around the problem that your product solves. And then what we do is we feature our product on those problem based articles. And so this is an article that we wrote around GIRD gastroesophageal reflux disease acid reflux.

And our product was called reflux essentials. And so this article was all around gird management and gird. And then our product was an advertisement on that article. And so if they clicked this anywhere, it would go over to Amazon to buy using an attribution link. This is this is old. I mean this is something that started back when the internet started. You can think of Yahoo. Oop, went the wrong way. Hold on. If you think of Yahoo does this every single day. ESPN does it. Everybody does it. It's just advertising. So, Vistar Prints advertising. This weather app is advertising on Amazon.

And what we're doing or on Yahoo. And what we're doing is we're creating our own website to create this advertising for our own product. It's pretty simple. And then we publish the website and then we share it across our social media in our email. But what we do is we push Google ads to the website. So problem based keywords again get clicks for 10 to 20 to 30 cents. Product based keywords are in the dollars. But if you have tons of clicks in the and you're paying pennies for these clicks, you're going to get conversions for these. This is an example of a Google ad we had.

Now I already hear what you guys are saying. AI has killed this blog strategy and I'm telling you it can't be more than it's further from the truth. Yes, Google searches to blogs are down probably 40 to 50 to 60%. But let me show you this is our this is our agency just last month across all of our clients. 155,000 clicks with 3.2 million impressions for problembased keywords. We spent about $80,000 on Google ads across all our clients. You can see that average CPC is actually a little higher, 51 cents. I'm going to show you some other ones that are lower.

So this is Dr. Barry's. This is a week's worth of data. So, in one week, we're going to zoom in. In one week, we got 2,000 clicks to our blog for $273. 2,000 clicks to a blog around the problem that our product solves for And so, this is what this looks like. Google ads to a blog to Amazon. But the question mark is we want to take it one notch further because we want to start building our audience around that problem. And so, what we do is we create a lead magnet. Just looks simply like this. And it pops up on the blog and we collect their email. And again, it's around the problem that their product solves.

When they put in their email address in, they go to a thank you page that mentions our product. And then they go into an email sequence. And in those email sequences, we talk about the problem that our product solves. And so, you're creating this audience of people around that problem. And we don't ever want to spam them. We just want to keep serving them and showing them our product over and over again because our product's all over the blog. They're going to click over to read the blog posts. And we just continue to provide value and let them educate them about all this.

Now, that is that was my strategy I ran forever. Still run it today. That's what we do for brands when we buy them. We just implement this strategy. But there's one more step that we've been adding recently. And this is what we're doing for our clients. And I'm telling you right now that this is such a huge part that if you can add TikTok, if you have the funding to do it, and I'll go over that here in just a little bit, it is such a massive opportunity right now. And you guys have heard about it over and over again. And I'm not going to I'm not going to be here to tell you the like this will make you a ton of money because Tik Tok will not make you any money.

It will be an unprofitable channel for you. I have yet to see someone run Tik Tok profitably. It's usually in that two to three rorowaz range, but it creates amazing brand awareness and you'll see an overflow over to Amazon and over to your Shopify store as a result of this. And so this is our phase launch strategy. Months one through six, we focus on your best seller. And then months seven plus, we release complimentary products around your best seller and we create an affiliate flywheel. And so we pay high commissions, 20 to 30% on organic traffic and then 8 to 10% on paid traffic.

And what we do is we hire creators. We then run GMV Max ads and we can give away one unit and they'll create 5 to 100 videos because they're making commission on both ads and organic. And so the more videos you get, the more ads you get, the more sales you get, the more creators you get. And so it creates this perpetual loop where they create a video, you run Tik Tok ads behind that video because creators love that when you promote their brand. And then it makes us money and then they want to create more and then as you get bigger, you get bigger creators as a result.

But I'm not here to tell you again that it's going to be profitable. You need to invest anywhere from $30 to $50,000 on TikTok before you ever can expect a return. And it takes six months to 12 months. And I tell you that to be honest with you, we run Tik Tok ads for clients and it takes a long time. So I see agencies out there that are promising you the moon. And I'm telling you're going to invest $30 to $50,000 before you see a return. But the overflow, the halo effect over to Shopify, over to Amazon is incredible. But when you look at Tik Tok in a silo, you're going to see anywhere from one under one rorowaz, one to two, and if you get lucky, you'll get anywhere from two to three rorowaz.

Sometimes it hits higher if a creator really hits, but you cannot rely on organic content creation alone to do this. You have to keep giving away units and eventually the ads push the creators to go viral. But again, it's going to take an initial cash outlay of $30 to $50,000. So that's what that looks like. That was my two-hour presentation in 12 minutes and 46 seconds. And then as promised, here's the bonus for you. Go to profitablepineapple.com. I'll put this in the chat. Wasted Amazon PPC. I have a free budget health skill. It's for Claude. What you do is you download those two reports and you upload them to the budget health skill.

It will show you exactly how to do that on that website. And then what it will do is it will audit your Amazon ads and or your Amazon PPC agency. It will tell them how you're doing, where you're wasting ad spend, and it will tell you exact action items on how to do that. And so, there is an upgrade on the thank you page that if you want more skills that we offer, it's like $97. It's well worth it. It will save you thousands, if not make you thousands. So, that is in 13 minutes. My two-hour presentation. Now I can breathe.

Panel discussion: external traffic and Q4 preparation

That was amazing. Yeah. You know, I think there was a I was thinking of the article. Well, I think it was Marketplace Pulse that came out last week and they had some independent research around Tik Tok and I'm just reading here. It said only 5% of top sellers overlap between Amazon and Tik Tok shop and a brand that wins on Tik Tok is five times more likely to also succeed on Amazon than the reverse. Tik Tok manufacturers desire Amazon completes the purchase. And it's 100% true, right? So, you know, it's it's the money maker is still the conversion still happens on Amazon, right?

But, that halo effect is a real thing. And the other comment I'll make is you know, we're old enough that we've been through these marketing massive moments, right? Whether it was social media or whatever it is and clearly AI is but the same excuse my French pops up where people think that the overall marketing strategies have changed and they haven't it's just the tools that you have access to make it you know get used in different ways and make it easier right and like that whole process that you've you talked through right now you know five years ago I mean that was a significant resource suck to get all of those things in place right And I'm not saying it's it's still not a resource suck, but you have the tools that you know all of that stuff can really be

Executed in the in the best way of AI. And that's the beauty of what it is right now is like you have even less excuse not to do that stuff for your brand, right? It's it's crazy.

Yeah. Betto's principle is sorry to interrupt. Is Yeah, I'm glad you brought that up. When we had we had 130 SKs and we did it quarterly if not like semiannually just go through and look at the bottom 20% performers and just scrapped them you know and look at your the 80% or I'm sorry the 20% that make up 80% of your revenue and figure out how to amplify those right and you just go through that process quarterly because you have to clean house you know there's some products that you're going to launch that for whatever reason they just can't get the traction you know and just scrap them and don't focus on those.

So,

Your inventory and you sit there with stale inventory and long-term storage fees and all that. So,

Yeah, to your point, John, five years ago, this took a month to write a single article and now it takes about 30 minutes and it's mostly automated. And so, you can launch a significant amount of these in no time for no cost. We used to have to hire writers to do this or write it ourselves. And it led to an I mean an incredible business that we built around dry eye. And so you can do this very quickly now. And if you're not pushing external traffic, I mean you're you're going to be dead in the water. Like you can't just rely on Amazon PPC alone. And so you could even throw in my chart Seth's Brand Expand.

Like that's just another external traffic outlet. And when you send this external traffic, it just helps create this like moat around your Amazon listing where you'll just stay at the top. Even if something happens with PPC, due to that external traffic, you just sit there at the top because you have email coming in, you have Google ads, you have blog posts, you have audience, you have Facebook, you have Tik Tok, you have all this overflow. And then something else I did take out was all the results. And one result we had was a candle company and we took them from zero to a million dollar run rate in about five weeks on Tik Tok, but it raised their Amazon by 40%.

As a result of that and so they're still doing well on Tik Tok, running at about a 2.5 rorowaz and we got them to 20,000 a week in sales and their overflow on Amazon made it incredibly profitable and so they weren't just looking at it in a in a silo like most people do. Yeah. Yeah. Go ahead.

I was just gonna say we see time and time again, you know, sellers get to seven figures and then plateau if they're using PPC primarily and not external traffic. And that can come from, you know, like using something like our software or doing Google ads like Travis talked about or, you know, doing Tik Tok shop and creating a halo effect where, you know, you spread awareness on Tik Tok, but then the buyers will go to Amazon because they trust it and they repeat purchases and it's easier to buy over there. But you have to be creating strategies that just drive that external traffic.

And it ranks in our experience it ranks three to five times more than internal traffic. And so even though you might spend what would be a 50 to 100% a cost on external traffic because it ranks much better, it actually is similar to a 20 to 30% a cost PPC campaign. So you have to factor that in as well. Yeah, I'm part of a an SEO expert global WhatsApp group you know and I think the sentiment you know SEO is like it had its downtime but since AI it's it's it's kind of back in the limelight again I don't think these guys are more excited than they have been in the last 10 years about what can be achieved with you know good marketing process and the tools that you have available and the kind of opportunities they're taking on Right.

So, yeah, we have even less excuse to do these things and be the whole point of being on Amazon really is to be you're on Amazon, but the whole point of what you're doing is you're trying to get to a place where you're you're you're a true brand and an omni channel brand, right? And so, that opportunity is bigger now and easier to access than ever before, right? So, it's a pretty cool time if you if you just be smart about how you're going to use these next tools, right? So, yeah, I'm not being not being biased, but you know, the four things presented today, like literally these are all things that that are a must have and you must do with all of those, right?

Closing

So, I think there's a lot of value here delivered with all the assets and links that you guys can use. So, make sure you grab all of those and access them. There's real value here that you know, again, no one has an excuse not to do. So, you've got to go ahead and do it and the results are there. Thank you guys. Thanks everyone for being on. Appreciate it. You'll get all the but take some action here. Get ready for Q4. Like this is the next the next three weeks is the most important three weeks. You know the your for your quarter is going to do better if you take action now the next three weeks, right?

So it's not about taking action during the quarter. You've got to you got to prep for it. So get things going. Travis Seth, thanks so much guys. Appreciate it. And we'll catch you guys soon. And look out for that first look launch party that we have and Travis, Seth, John, if you guys can help me promote that, I'd appreciate it. And we'll get going. I know John actually sends his apologies. It started raining like crazy over where he was and he lost power, so that's why dropped off. But anyway, have a good day, guys. Appreciate it.

Cheers. Thanks.

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