The Evolution of Helix: What Your Amazon Listings Need Next

Key takeaways

• Amazon now runs two engines: keyword search and Alexa for Shopping. Jon said the average COSMO semantic mapping score is around 68 out of 100, and Helix aims to get listings above 90.
• Alexa for Shopping has 350 million users, with 21% higher average cart value and 48% higher conversion on sponsored prompts.
• One-time optimization fades. Helix 2.0 keeps watching managed listings and alerts you to changes, such as a score drop or another seller taking the Buy Box, so you can re-engineer in time.
• The workflow in the demo: set brand strategy and custom rules, seed your keywords, engineer the listing, preview it, and push it live from the Launch Center.
• One client pushed 5,000 listings in about 90 days: sessions up 68%, conversion up 18%, niche rank up 13%, and year-over-year revenue growth of 20% against a 7% projection.

Welcome and what we will cover

All right, we are live. This is a big day for us. I'm super excited for today. We have a huge number of registrations and people that are watching today. But today is a launch party. It's a it's about a our new version of Helix 2.0 and how we've evolved further to help sellers and agencies with their content optimization for visibility discoverability in Amazon's AI era. And this is the next step and we're going to walk through that today in a workshop style. So from beginning to end, I'm going to take you through a brand that's restructured for Amazon's AI on the copy side, on the content side, and how to manage that and to stay ahead of the game.

So that is we're going to we're going to cover today. Thank you everyone for coming in today. I'd love to hear where you are from. Just drop it in the chat there. And there's a poll there as well if you want to answer that around how confident are you that your listings are maximized for Amazon's AI? Yes, no, or I'm not clear on what's changed. So, if you can answer that poll, that'll be really helpful to me to understand you know, how you know how up to speed are you all on the AI side so I can make this really fit your needs as we talk through. Again, it's it's conversational.

If you drop something in the chat, I can absolutely respond there and let you know what's what's just have a conversation as we go. So, that's the plan today. The first thing I want to do is to just say a big thank you to the ZonGuru team. It's a it's a it's a it's a massive lift that we've done today. You're going to check out a brand new website. You're going to see updates in your Helix account. It's been a huge lift from the team and something that we've been working on, you know, over a year right now. So, this is the final piece of bringing that vision together and we're going to talk that through today.

So, thank you again to the whole team. But, let's jump in. I'm going to present my slides. I'd love to hear from you if there's anybody here. I can see you guys already arriving in the chat. Yeah, thank you. Blue wave, Brandon Hart, good morning. Yes, Chicago. Good win yesterday. Good win in the in the in the football yesterday. So, yeah. Brandon, always good to have you on. Let's hear from others, please. I'd love to hear where you from and, please answer that poll and, let's get let's get things going. So, let me present my screen. Hold on a second. All right, let me pull this to the side so I can see it.

All right, we got it going. Great. Evo, if you can help me hide that chat the poll if possible, that would be great. Just so that people can see the screen properly. Not sure if that's easy on your side, but let me know. Thank you, Evo, for helping in the background as well. So, appreciate it. Great. Okay, we're ready to rock and roll. So, you can go to our website. You're going to see a brand new website. This is about Helix 2.0. Win Amazon's AI recommendation, then keep winning it. And I think this today or what we're going to walk through is we've already been live with Helix around structured listing engineering about how to win you know, Amazon's AI recommendation.

That's both on the keyword intentbased searches as well as conversational search with Alexa for Shopping. We've had a lot of that live inside of Helix. There's some upgrades to that which we'll talk through today. But there's a second piece of the vision which is then keep winning it, right? And so how do we help you as sellers and brands stay on top of you know of Amazon's AI changes, algorithms and staying ahead of your competition. It's a fastmoving space. You know, we've been tracking that for some time and so these updates will help you to stay up to date and up to speed with the changes that are happening on Amazon's AI.

So let's jump into we're going to talk it through. Again, I'm going to be pretty straightforward and work through you know, the pieces that I have here. If you guys have questions, jump in and ask and I can slow it down and we can jump in and talk about it. I'm here for you. You know, especially those obviously the ones that are live. So, as you have questions, I'd love to love to hear from you. Hey, Akbar, what's happening? Richard from Portugal. Josh, nice. Good to see you on here. Yan Stiller, nice. Appreciate it. Yeah, good to see you guys on there. So keep the comments and questions coming in.

The opportunity: Amazon’s two engines

And let's let's get started. So I want to talk about the opportunity. This is I' I've got a lot of webinars around the algorithm and you know the massive growth of Alexa for Shopping especially and obviously how am Amazon is all in on that. So I'm not going to go into too much detail on that but I will high level recap the opportunity. I then want to talk about this concept of listing decay and what we're seeing around optimization and when you've optimized what happens, right? And what to do next. So, this is going to be a big piece today. We'll then go into what's new on Helix 2.0.

And then we're going to jump into a live demo workshop. Again, I'm going to show you the new functionality, but I'm also going to show you and remind you of the structured listing engineering on the copy and the and the image side and what we can do and how much of a difference it makes on the Amazon platform. And then I'm going to show you guys where to get started and jump in there with an offer. First, if you if so, right after this webinar, we're going to be sending you an email all of you. So, if you're a Helix user, if you're a current ZonGuru user, or if you're even new, and you've registered with us, subscribed with us, we'll send you an email.

It's going to say live Helix Live 2.0 in the subject matter, your if there's a link in there for you to log in or register, and your promotional offer is going to be inside of your account. It's customized based on who you are as a ZonGuru user. But everyone is getting a significant discount. It's a it's a founder promotional launch party offer. So, you know, you watch out for that email when it comes in. Click on it, go in, you'll see your offer that's in there. If you don't want to wait, you can absolutely log into your current Helix account or register on Helix or, you know, you know, go to ai.zonguru.com and just follow the prompts there.

Once you're inside of your account, you will see the offer in there. It's it's posted right there inside. And that's a claim that you can discount you know any of the offers that you take right now. So if you don't want to wait and you want to follow along, you're welcome to log in right now. Go to ai.zonguru.com and log in right there. You'll see the offer or register there. You'll see your offer in there as well. Okay. So that's where you can get to the offer if you're excited and you want to get in and start using it. Outside of that, let's jump in so I can tell you exactly what's new and live inside of Helix.

I wanted to put this up front, right? Simple mixes, what's happening? Hi guys. I wanted to put this right up front to just talk about Helix as a product of ZonGuru and what we're trying to solve for, right? We've got years of experience in understanding Amazon's algorithm, through the archaic days of, you know, keyword stuffing listings through to this intelligent algorithm that is that is around today. And you how to keep you as sellers ahead of everyone else, right? And so this is what in a nutshell what we're what our vision is and what we're doing especially with Helix 2.0 coming out.

We're trying to give you the confidence that your listings are maximized for Amazon's AI and a system that keeps them that way. Right? So there's two pieces here. How do we make sure that you can use everything to be maximized? You can feel confident about that. But then a system that will tell you, hey, what do you need to do to keep your health up on the AI side and keep iterating and staying ahead of the game, right? So at a high level, we want to be able to tell you and you know what know what to do next, right? So how do you prioritize? You have thousands of listings potentially.

Where do you need to focus your attention? Using AI in the right way. This is a critical thing. You know, there's so many people out there that are, you know, showing how to use ChatGPT or claude to do listing stuff which is very surface level. It's it's not it's using it in some ways in a in a in a good way in some ways, but there's a lot of this structured intelligent internal primary data that's missing. And so if you can connect that primary internal data into an AR system and use AI in the right way, that's where you get the right architecture and what we aim to do all the time, right?

Is to be that specialist who can give you the real access to the data inside of Amazon. So you're structuring stuff in the right way. If you prompt in the right way, you're going to get the right results. Publish without the busy work. So how do you be efficient in creating your listings? Some bulk optimizations and then being able to push it directly to Amazon. I'm going to talk more about that today. And then finally, keep them current. So, how do you ongoing monitor them? Make sure that if there's slippage or things are moving, how do you make sure that you optimize and you can compound on your listings and get them up?

So, your listings are the heartbeat of your Amazon storefront. Helix will keep that beat strong, right? And so, that's the high level of what we're trying to solve for today. Hopefully, that lands. If it is, that's great. Give me a thumbs up. I know from a lot of the interviews we've done with all of you that this is a point of anxiety about, you know, with things shifting and moving so fast, how do we make sure that we are putting our focus on the right things to keep up to speed with the changes that are happening? And so that's our job is to help you with that.

How COSMO and Alexa for Shopping read your listing

At a high level on the theory, I want to remind everyone this is this is what's happening on Amazon right now. You have two engines that read your listing, right? You have what we're going to call the A9 engine, right? It's keyword it's a keyword intentbased engine, right? So yes, keywords are absolutely more are absolutely as important as ever. We have a great tool called Keywords on Fire that is the engine that drives how to ensure you optimize for the right keywords. That A9 has evolved. It's it's not just you know keyword stuffing anymore, but you have to make sure that your listings own the right keywords, right?

And we have that inside of our Helix solution. And the second engine is Alexa for Shopping. This is the growth engine on Amazon side that has literally saved their Prime Day this year, right? Because there's over 350 million shoppers using Alexa for Shopping. It's growing massively. But you need to be the re recommended answer to the question, right? As people have the conversation with Amazon's AI, how do you make sure that you get to be the answer, right? And so these are the two pieces, but they are there super intelligence of these are driven by the algorithm called COSMO.

Just think of that as almost like the dictionary, the encyclopedia. It has an intelligent way of mapping your listings and your and your catalog. And A9 Alexa for Shopping, you know, feed off of that to make sure that they're super intelligent and how they recommend you. So, for example, A9 doesn't have to keyword stuff anything anymore or just look for keywords in the title. It understands from a product knowledge graph how to u map your content, right, and to surface you. And then the same for Alexa for Shopping around questions by Q&A and just you know understanding how relevant your product is for recommendations.

Right? So these are the these are the aspects that drive the intelligence of Amazon's algorithm. So I just want to make sure that at a at a high level we recap what's what how these pieces work together. All right. Sylvia what's happening? Good to see you 100% you get it. Great. Good to hear. So listings are ready for search not for questions. Right. And I think this is the biggest gap and opportunity. You can see right here, we've scored over 5,92 listings with our AR readiness report over the last couple of quarters, right? And this is the average right now that's live.

68 out of 100 on the COSMO semantic mapping side of it. Typically, this is higher because people, it's a lot of your keyword intent, the typical traditional way that we did listings, natural language, not keyword stuffed. Hopefully, people are moving in the right direction. With Helix, you're going to get that up over 90 for sure, right? But you know, it's generally it's listings are well mapped on that side clearly because we have focused on keywords. The biggest gap is on the Alexa for Shopping side. The average is 54 out of 100, right? And so being recommended answer to a question, there's the biggest gap and that's actually where the biggest track traffic is and where Amazon is all in on at the moment and frankly is going to grow.

And so that's your biggest opportunity if you can optimize that. The leaking of across everything else that you do on Amazon is so much less because you have the right structure in place and you get the opportunity to be recommended in that conversation. This is the biggest gap that you can close. And frankly, you're doing it ahead of other competitors, which is which is even better for you. This is from Amazon's Q2 earnings report, right? 5x growth on Alexa for Shopping year-over-year. 21% these are the numbers that matter and why it's so important to listen.

21% higher average cart value, right? So anybody who uses Alexa for Shopping, those 350 million customers, their cart value is higher. Amazon's Alexa for Shopping is the best sales assistance on Amazon, right? It can help upsell you once you have your product. It can help upsell you on that, right? And then 48% higher conversion on sponsored prompts. Remember, you can't bid on a sponsored prompt, but if Amazon gives you the recommendation of the sponsored prompt, there's a 48% higher conversion rate than typical ads on Amazon. That is huge. And that is what Amazon is all in on, right?

They are making more money off of people using Alexa for Shopping. So, this is really critical that you understand that if the if the money is here on Amazon, expect a bigger push there, especially over Q4. Q4 is a research heavy you know, shopper behavior, it's more gift buying, right? It's not just commodities. And so, if people are going to be researching more, they their tendency to want to use Alexa for Shopping is higher. And Amazon is going to push that on shoppers in Q4 because they're making more money. It saved them on Prime Day from a conversion perspective and a revenue perspective.

So, expect a big push there. So, if you're not optimized for Alexa for Shopping, you're absolutely going to be missing out on a huge opportunity. I can't stress it more than what we're seeing. We were just at Accelerate. There was mentions around this. AI is super heavy, but Alexa for Shopping is going to be getting people into Alexa for Shopping path is going to be one of Amazon's top priorities in Q4. I can guarantee you that. Okay. So, let's see what's going on here. So, whoever closes the gap gets the recommendation. Right. Absolutely. Your listing was optimized once.

Helix 2.0: monitoring and listing decay

Is there any is there anything still watching it? Right. This is the piece of Helix 2.0 that we have developed further based on what we're seeing around the changes in the AI space. Right. So, you know this even Kevin King was talking about this you know a month ago when really looking at some research around this. Right? If you remember on the typical traditional SEO side of Google, they made 15 updates to the algorithm in 12 years. 50 major updates, right? Tracking on answer engine optimization across platforms right now. You know, 340 changes were being made a month.

This is around super intelligence of an AI algorithm and how smart learning and learning the space and making changes on an iterate iterative perspective to give better answers, right? And so this is the thing that you really have to understand that no one optimization will keep pace with how the algorithms are changing. You need to make sure that you're on top of and monitoring the space so that when there are changes that are being detected, you can take action, right? And if you take action quicker than anyone else, you stay ahead of the game. So it doesn't mean you have to change 342 times a month, right?

If you architecturally are technically set up in the right way so that as the algorithm changes, it still understands the signals that are being sent from your content. Therefore, your listings will adjust with the algorithm as well, right? And obviously, if there's new things that come into play and you and the gap is detected, you can make the changes on your side. And this is the space where we are really helping sellers and agencies a lot in the beta testing around staying on top, pushing something live and then tracking it to understand is there any decay happening and how to make that update.

This is huge. And you know if we can do that in a smart way so that you're not just changing thousands of things at the same time. You can you can really focus your time, be efficient with it, but work on things that really give you the maximum ROI. All right. Good to see some more comments coming in. Questions, anybody let me know. We're going to jump in a in a in a couple minutes here and actually show you the platform and work through the workshop right now. So, again, if you want to get your special offer, wait for the email that comes out right after this or go ahead and just to register or login at azongu.com and you'll see your offer inside of there.

It is a significant discount for those that take advantage of it right now and it's limited, right? Okay, so two kinds of decay. So the first one we know well, right? The inside the case. So your listings change under you, right? So edits are made by Amazon on your listing. Something's changed. They just make a quick change there or they use their AI to make a change on that side. You push something that you expected to be live and for whatever reason some of it went live, maybe partial or Amazon has made a change. You need to know about that, right? Suppressions happen, right?

We know that all the time. Another seller takes your buy box. So you're not you're not getting the traffic you deserve. Your health score fades, right? There's there's so many things that go into the health score that's fading, right? So this is decay that's happening. We obviously there's a there's many alert tools around there. Helix will absolutely alert you for the things that matter around the inside decay. So you are covered on that side so that if something is not what is expected, you are alerted immediately on that. Right. So that's the inside decay.

Then there's the outside decay. This is new and frankly you know we're we're we're pushing the envelope in this area. There's no one at this cutting edge like Helix and like ZonGuru right now which is the outside decay which is a niche and is AI moving around you right. So for example, are there competitors ch changing their listings, right? Are there new competitors coming in, right? Understanding are there changes happening in the dynamic of the context of your major competitors around your niche and your product. Understanding what that is and if there's any shifts and changes happening there that you need to optimize for, we will track that.

Are there new shopper questions appearing? Right? Because seasonality is changing. There's new questions that are coming in or frankly there's a new competitor that's coming that's creating different kind of questions that people want answers on right and you need to understand what that is so you can give an answer through your content and so that Alexa for Shopping understands how you fit into the picture so it can recommend you for the normal broad research type questions but more importantly for those longer tale decision-making questions as you get into a deep conversation with Alexa how do you make sure that Alexa knows everything about your product so it can recommend you in the right And then if there's Amazon's changes to the AI, remember those hundreds of changes happening.

If there's a big enough shift, Amazon's algorithm is being updated or it's looking at what things differently, something needs to monitor that to be able to tell you, hey, there's a change is happening and to make that change, right? So, you know, that's really important for everyone to understand, right? So, knowing when your listing slips and when to make the next change is critical. This is what we have in this new version, right? So the last thing I want to talk about before we jump in is the compounding effect, right? And so this is another really important one.

One, you get alerted. Okay, something has changed. I re-engineer my listing. I make sure the structure is there. I check it. It's a it's a great score. I read it. It makes sense. Everything is good. I publish that, right? Hopefully through our SP API and it goes directly into Amazon. And then you monitor that, right? And if there's another shift that happens and there's a there's a another piece that needs to be updated, you get an alert. You re-engineer that piece partially on top of it and you push it live and you get the compounding effect, right? So, you're building and you're elevating your listing through every single iteration and you get that compounding.

Everyone knows compounding interest. If you can compound and make sure you're sending the right signals based on changes that are happening, that's where you win. And so that's what we're building inside of Hel Helix to ensure that decay is never happening and you can compound on top of that. If you do this, you know, you're you're ahead of 90% of your competitors, right? So onetime optimization will always fade from the minute you're pushing it live. There's a decay that can happen over time, right? So optimizing continuously compounds, keeping your signal strong for Amazon's AI, you stay ahead of the conversation.

This is the critical thing that we are doing with Helix, which we're so excited about. So, the other piece is we're moving from passive to proactive. How many of you are sitting there and going like, "Hey, I've got thousands of listings and frankly I just get around to optimizing it when I can and you know, I do a whole bunch of listings and six months later I come back and I do a few more, right? Or I don't know why my traffic has dropped, but maybe it's my listing, so I'll go ahead and do that." We want to we want to get rid of all of that and give you the confidence so you're doing the right thing.

So moving away from I'll get to my listing when I can to Helix tells me when it's time and it will tell you when it's time based on a priority around revenue and your AI readiness score right around how well you aligned for all the algorithms on Amazon. And so that might be doing a new listing because that's the biggest bang for your buck and you need to do a new one update it or it might be telling you to actually re-engineer one that you did three weeks ago because a bigger gap has been detected and you need to optimize that. So always focusing on what needs to be done to give you the best ROI is our job.

What is new in Helix 2.0

And we really obviously super proud of what we've created. So again, you connect you connect to seller central, you get your listing scored for AI readiness, you get alerts based on which ones are being watched and what needs to be updated and you can prioritize. You then can engineer it through our platform which is you know is the most intelligent architectural structure that you can do for your content on Amazon and strategically around e-commerce as well which is really cool and then you publish it and then you can verify that it's live on Amazon that's one thing that sellers always worried about as well is hey if I publish it is everything published we'll be able to tell you that and then ongoing monitoring of that to make sure that it is optimized the AI that's where we that's where Here we go.

So, what's changed? Okay, so we're going to jump over right now, but I want to give you a quick high level. These are the new things that are available in 2.0. Seller central connection directly to your US and UK accounts. There are other ones that are coming pretty soon after the launch today. Revenue first AI scoring. So, we scored for AI, but we also overlay that with revenue so we can understand what is the biggest thing that you need to do that's going to move the needle for your ROI, right? So, it helps you to prioritize your listings. We'll start with these manage listings.

So you can manage and get our AI to watch for any changes happening in the space. Get alerts for the inside and the outside decay. That's all in the system, right? So that's all brand new. I'm going to walk you through that. And then in the engine room around the listings that we've had live for a long time. You know, we have smarter engineering up updating to our Helix brain. We've got custom rules. This is a big thing that everyone's been asking for, which is how do we actually customize some of the rules based on either what I believe is right for my niche.

So you know character bullet length you know count we can shorten that lengthen that whatever you want right you have a custom rules at the brand and the product level we'll talk about that you know using all caps you know do not mention words or words I do want to mention right these are all really important things sorry I don't know who's changing my screen but that changed for a second hopefully that's back okay all right and then direct publish through SP API. So this is really cool. It's bulk. You can do it at a single variation or all your variations, right?

This is a really cool thing. You can see exactly how that publishes and in you know interacts with all your variations and changes the things that should and the things that shouldn't aren't changed, right? And then MCP upgrades. So we have MCP access ChatGPT and claude. We've had that live for a while. You know, a lot of MCP products out there are very slow. They're just, you know, generally connecting to SP API. ZonGuru has been in the space long enough to understand how to architecturally structure the data from Amazon so that you get access to things in the fastest best way possible.

You can do that through our MCP. So you can get access to obviously your seller data and you can overlay that with all the structured data that you're doing inside of Helix. So for any customizations that you want, you can use that. We have a whole template library. You can push things across to Walmart. You can do brand strategy documents. You can do additional you know obviously image work that you need to do using the data from Amazon, right? I'm going to show you a lot of that image stuff today, but it's amazing what you can do with the MCP connection and that's free as part of any of any of your subscriptions that you pick, right?

So, you get complete access to the MCP side of it. And frankly, you know, the way that we structured is faster than probably anything in the space, right? So, good. Okay. So, let's jump over and demo. So, if you have questions, I'd love to hear as we jump into the demo, but let me, jump over here and show you, everything that I have in here. Let me just, make sure I can see your guys questions. All right. So, let's see questions coming in. So, if you use Helix currently, do we continue or switch to Helix? No. So, if you're using Helix 2.0 right now, the most important thing there is that you now have access to additional functionality.

There's no change to your login. You can log in and you'll start to see if you go to the catalog area, you can click on that and you can connect your data. Right. So, it's just additional functionality and improved functionality on what we have inside of Helix. All right. So, what else have we got here? So, could you run tracking both sections of decay for as across our catalog, not only the listings that Yes. So, I'll show you this inside, but you can actually track listings that you've engineered and changed, right? Or listings that you that are live that you that you think are great and you just want to track them, you can track those and then obviously see when the change happens, right?

So, there's there's plenty of things there that you can track both for listings you've engineered or ones that you just have live and you want to track and understand when to optimize next. You can choose what you want to monitor. And we are seller central specific, right? You can use your content in your listings for vendor central for sure, but we are sell central specific. Just answering those questions from Brandon. So, thanks for those. Okay, let's jump over. I want to jump in So, this is the new website. If you haven't seen it yet, jump on. You can go to how it works product.

There's a whole bunch of new stuff around here. You can get started. You can look at engineering. You can still get your free AI readiness score. So, feel free to jump on and actually look at the entire website, right? This is inside of a song.com Helix, right? And so, a lot of you will be familiar with this. If you're not, this is the updated part right now. It used to be three steps. So now you connect your catalog right over here. And then you create your brand, add your products, engineer your listings, push them live, and then you can monitor. And I'm going to jump in and show you all of that activity right now.

So again, you can watch the five minute overview video here. They're brand new. They set up. And in each section, you can also see a video right here of hard works, right? So if you need a little bit more help on how to navigate the pages, go ahead and click on the hard works. This is the brand new section, the catalog. This is connected data, right? We have a brand here. It's a yoga. It's a brand that has three products. Solarflow is a brand a brand, a yoga brand. We have Start Veil, which is a what do you call it? A fitness brand. And then we have a Pilates brand at the bottom.

Live demo: catalog, inbox and monitoring

Right? So, this is a demo account. They're fictitious brands, but we've set them up, right? And so this is the main steps that you that you need to understand when you come in and look at your catalog page. The two things you want to know first is like is there anything I need to fix that's broken like an alert, right? Which is this section at the top. Where do I need to focus my energy next around AI optimization and listing optimization? It will help you surface that right here. And then below that, here's my whole catalog across all my brands where I can monitor, I can watch, and I can understand what actions to take next.

Right? So there's a lot on this page. I'm going to talk through some of the highle pieces right here. But this is the area which will help you to focus about where you need to put your energy around optimization. So the top part here is you know what is there anything broken right now that I need to fix on Amazon. Right? So we're doing that internal checking against decay. So one listing is suppressed. I need to go into seller central and fix it. Or actually one product has changed outside of Helix. Something happened there. A partial push didn't go live or Amazon changed something and it's not matching what I wanted to have inside of Helix inside of my launch set, it'll alert you so you can go ahead and fix it.

So, especially if you push something live and you think it's gone live, it'll tell you here that it's not matching and you can push it. Right? So, this is really important. You can collapse it, you can ignore it. There's a lot of things here you can do, especially if there's something there that you know shouldn't be on here and you want to remove that from you know, showing up in your alerts and for something else to show, right? You can change that. This is the section here which will help you to understand from a AI perspective and a revenue perspective where you should focus to get your best ROI on your on your portfolio.

So it's telling me right here that this product is doing over 200,000 in the last 90 days, right? It's got a gap of around 25 that needs to be closed, right? And so and there's three buyer questions that are not answered. You need to optimize this further and actually you've started your brand but you haven't added your product details. So click on here, finish your product details, do your engineered listings and push it live, right? So it'll step you through exactly where you need to go. You can skip it if you want and then another priority will come up.

Right? So if there's something here that you don't really want to be alerted about again, just skip it and another one will come up. Right? This one here is telling you need to set up your brand and this one you've started your product details and need to finish. Right? So based on revenue, best ROI, bang for buck, it's going to tell you what needs to be done next. This might even be showing that you re you transformed and published the listing last week and actually there's a there's a detected gap that is still showing this is your best bang for your buck of what you need to do to make that update.

Right? So this is a really critical piece to help ensure that you're focused on the things that need to change. Below that you can see here there's a you know a power using way of sorting your portfolio. You can see hey some of them need a brand right some need product details product details are unfinished you need to finish them you've engineered one listing and you've actually published one right this is a demo account so we've engineered one etc so I can go and see the engineered listing right I can click on this or I can see the ones that I published etc so this is the platform below that you can see every single listing as part of your brands and your score that you currently have that's live right so the score that's currently live for these listings is this one is 70 you can roll it.

You can see the score out of 100 both across COSMO and Alexa for Shopping. It's not bad. Anything of 70 and above is okay. With Helix, you should be getting to the high 80s, 90s, right? That's where you should be you know, to ensure there's always more questions to ask. So, you're never going to necessarily get to the full 100, but you can get pretty close, right? So, this is your live score. And then you can choose to monitor and watch, right? So these ones have been turned on and your listing is being watched for any decay that's happening on there. So again, if we start to see the change in the niche, the competitors, something in the AI and a gap is detected, we will alert you again and then you can push that change live.

Right? So you can see right now this listing has been engineered and but it's not published yet. So I can go ahead and publish directly through the platform and publish that listing live. Right? So again, this is a really good way for you to see all the changes that are being made. This one is published. The score is 86. So that's the live score that's published right now. If I want to do an update, I can go in and make an update. But right now, this is obviously saying that it's a pretty good listing out of all the ones that you have live. So go ahead and focus on other ones that are better to get done, right?

And you can focus here. So hopefully that makes sense. Again, there's a video at the top that you can watch, but this is where we will help you to understand problems you have around your health of your listings or listings that are not live, what to do next, where you should focus your attention, and then which listings you want to track and watch. Now, again, you can track every single listing you want, or you can track the top 80% of your revenue drivers, whatever you think is the best area for us to focus on to make sure we're tracking. And we can track ones that you've engineered and published or ones that you haven't even published yet that you just want to track, right?

So, we can watch it ongoing and you will get alerts. So, you'll get email alerts that will come through and let you know if there are updates that need to be done. This is the critical part of obviously tracking your listings and knowing where you should focus. I can't tell you how many times people have said, "Yeah, I only came back in six months and did listings." At least now you know either it's going to tell you, hey, you did something and in two weeks time you two weeks later you have to publish a new listing to close that gap or it might come back in six months and say that's when you need to do it.

But at least you have something that's now proactively monitoring your optimization for Amazon's algorithm and letting you know what when to publish updates, right? So your time and your energy is being focused in the right way and compounding in the right way. This is critical. Okay. So, any questions coming in here? Let's see. Can we connect multiple center accounts to the same ZonGuru Helix account? Yes. So, sorry. This demo is only set for the US, but if you had UK and you had them, it would show up in here, right? So, you'll be able to switch between them, show them both.

You can connect multiple accounts. Just go through under underneath this section right here, Amazon connections or obviously through the catalog, but Amazon connections. This will be where you can connect to your different seller accounts, right? So, multiple seller accounts under one Helix account for sure. Right. Okay. Do I need an AS to link the catalog or can I simply add an AS? So, importantly, you need to have your AS live inside of Amazon, right? Inside of Amazon sell central. Once you have your AS live, we can then put it in. We can help you create new listings.

We can obviously help you optimize additional listings. But from a setting up an as you have to set that up in seller central, right? Once it's there, we will then pull it into your Okay. So, this is a huge piece for us. There's going to be a lot more iterations around this, but this is the piece where we're trying to be proactive around helping to keep you on top of Amazon's algorithm and the new AI era around this fast moving space and to understand when the gap is there, what you need to do next and where you should focus attention to get the best ROI.

This system is going to be intelligent around monitoring that. And I want to go back to the next section which is the engine room, right? So again this is this is the section that was the monitoring section right this section over here right around the two questions is anything urgent what should I do next and now we're moving on to the engine room which is the piece that if you use Helix already you're familiar with but there's some new updates in there and I want to walk us through in a little bit more of a workshop way right so yoga blocks or yoga products this is the demo brand that we have there this is the biggest seller who makes obviously a huge amount of money on Amazon Gam everyone knows business brand, right?

Live demo: engineering a listing

And this is their current listing, right? And I would say, frankly, if I was looking at this from someone who is the best seller on Amazon, they need to do some updates to their listing to align more with where, on where you can go with listings now that you have an intelligent algorithm that's understanding your listings behind. And you can move it away from these ingredients based style listings that just feature your features to really feature more of your brand and the benefits to customer and writing your content, letting it breathe and writing it as an e-commerce brand.

You can now do that with your listings because the algorithm behind is intelligent enough to know how to surface you especially if you have the technical mapping which I'll cover in a second. But if you have the technical mapping, it's smart enough to know how to recommend you for the right keywords for the right conversations and also to allow you to write listings from a benefit perspective, which it understands as an algorithm, but also humans can connect better from an emotional perspective and convert better, right? And so here we're just talking about a brand stability, non-slip surface, pick the color that speaks to you, easy grip, right?

Straightforward, typically how we've done listings, right? The new way and the best way that we can help you to really be an e-commerce brand is to help you with, you know, showcasing yourself as a brand and what's what's in it for a customer at a brand level and at a product level, right? And so we run you know the Solaris flow brand that we've created through Helix, right? And it Helix understood the positioning right away, right? It looked at everything that was online outside of Amazon, inside of Amazon, and helped with the with the positioning of this brand and understanding that the positioning was a welcoming, judgment-free starting point for everyone who wants to practice yoga, whatever their experience or body type.

If you're getting in and you're using yoga, you know, this is the brand for you, right? And so, it understood this at a positioning level, which is such a hard thing for us as marketers to nail, but understanding what customers want, right? What's different from your competitors, your unique selling proposition around your attributes and your benefits and what kind what your competitors are focusing on that that you can own right this is helps you with your positioning and if you have this positioning and then you feed in the benefits and attributes you have a so much better chance of being the recommendation on Amazon but also connecting with customers.

So this is the positioning that has come up with right. So yoga is for everybody including yours, right? This is a tagline that literally Helix came up with running it through you know our report right and then we get into the listing engineering side. So I'm going to come back to the image side of it and talk about that and show you what you can do inside of Helix. But I want to quickly jump over to our platform. All right. And from just a reminder when you when you are going to engineer a listing you go in and you create your brand. Right. To add your brand.

It's going to do using AI how it should be done. It's going to research and help you to understand, you know, what is your brand strategy, your brand tone, you know, what are the most important things around your brand. Teach the AI to really understand what your brand is all about, right? So that everything that's written about your brand comes from the same place. This is what's so critical. You can edit any of these. The brand story, the positioning, your voice and messaging, your mission and values, all your attributes, and importantly, this is the new section, your custom rules, right?

So, at the brand level, you can add custom rules. Length limits to bullets, right? To bullets. Bullet format, how you want to have that with all caps, no caps, however you want to structure that. Brand and title never say words that you know at the brand level you can never say which might result in a suppression or must include things that you always want to talk about. Or if you want additional rules just click here you can feed into a system and add additional rules. So you can set that at the brand level and then go ahead and add your products. Remember at the product level this is the real hard work that's been done around the positioning.

I can't tell you how critical this part is and how much value it adds to e-commerce brand owners and sellers on Amazon helping you to really understand based on actual data out of Amazon how to position your brand to be unique, right? What are customers actually want? These are the attributes and the key features that they actually want. Differentiators, product attributes, compliance, do not mentions, right? And then you can add custom rules as well at this section. So it'll walk you through this whole process. All of you have used it. Remember, you've got your main buy keyword.

You need to seed your buy keyword. If everyone's used keywords on fire, our tool, you seed it and we understand all the keywords at the niche level. And then your competitors, you can seed it with your with your major competitors. This will help you with the A9 side of the algorithm as well. I'll show you the keyword side of this in a second. And then you create your transformations, right? And these are the things that you actually push live on Amazon. You know, when you look at the transformations, like you can see the score was at a 71, it's now 96, right?

So we've moved it on the COSMO technical semantic mapping side of it. Everyone here can you know you can you can look at what that white paper is from Amazon. If you answer this in the right way, it's like any LLM. And you give the mapping, it will understand how to map you for all the different situations because it's a brand, right? It's it's a brain. It understands who's the target audience is used in location, used on time, right? So, these are all the things you need to map for. And then the bio Q&A side which there's a lot of secret source around the bio Q&A reverse engineering understanding the major questions that people have on the research side of it and the buyer decision-m side of it and being the answer for that question.

This is the huge part of what really gives you the lift on Amazon. There's nothing like that can truly understand based on real buy questions how to answer those in Alexa for Shopping and be the answer, right? So it's going to map you there and then obviously you have the A9 side of it. You know I'll just show you inside of the listing but you know the A9 side of it you know there's thousands of keywords that you should be broad and exact matching for you know that we cover and this is done in a non-keyword stuffed way and a semantic way so that the system understands across all these keywords how to best map you across the typical organic SER side of it right so you are covered on that side of as well right and then you can go into this I've seen this I'm not going to go into too much detail but the before and after on your copy content side of it.

Launch center and publishing

And this is the cool part of it when you can walk through all that. But if you go to the launch center now, you can obviously see how it looks, right? You can make any quick fixes. If you make any quick fixes with AI or you know, you want to make any manual changes, it will save it in this view and it will always be there for you to check, right? And then you can publish to Amazon, which is really cool. You can do it through the quick fix or not. And what's cool is you can do it at the variation level or across all your variations. You can do one or all your variations.

You can you can choose and you can generate the preview to see exactly how it looks across all your variations, making sure your colors are kept, all that kind of stuff. So, there's a really cool function here that you don't that you can publish directly through our platform and you can do it at the at the single variation or across all your variations. And then obviously know when that's alive by looking at the alerts on the catalog page, right? So, I'm not going to publish that right now, but you can use that. It's a pretty cool function. You can push it directly through the platform.

That is a huge one. People are loving that because it saves so much time, right? Okay, so that's a transformation side. Let me check if there's any questions here. Let's see. Thank you for the questions, guys. Keep them coming. If we manage multiple brands with unique seller central accounts if we manage multip so if you have separate seller central accounts you need separate Helix accounts for those right and it's better to do it that way because then your brand is being managed and you see the data for that seller central account for that if you have multiple seller central accounts for different brands there's a there's a on the pricing page custom contact us.

You can contact me directly and we will set you up with that. And there's a way that as you add multiple ones that discounts across that. So you know you're not just paying for separate accounts. Obviously as you add multiple ones is a really good way of setting that up and getting alerts across your emails. So connect with me on that and I can help you there. So if it detect detects a gap how will be notified obviously in the platform but you can get an email as well. So you can set the email alert to where you want that to go, right? And obviously you can connect that again with any system that you have your Slack integration, whatever you need there.

But we will alert you for that. So either you log in and you'll see it or you'll get an alert based on how you want to be alerted, Okay. So when we when you make edits to the transform listings within the launch center, does the readiness score update? So no, it doesn't at this stage. So you have the readiness score that you have. The idea is if you make those slight updates on copy your content, whatever that is made once you push it live on Amazon, yes, it will then read that live listing, it will give you an additional update, but it's not going to do it inside of the quick fix update on that side, right?

So you can push it live. Hopefully you're following the structure, so it's not going to change much. It's just the final tweaks that you want to make on your end. You know that you want to make and then if you push that live, it's going to score it live and then tell you what that score is, right? That's a good point though and I think those are future iterations that we'll look at as well. Okay. So, I want to go back and show you on the image side. So, this is the this is my favorite part of it. You know, the image side I think is one of the biggest ways that you can win on Amazon.

Images and the visual narrative

Your content is going to be yes to connect with users, but it's it's really there to make sure that the AI system, Amazon's AI understands how to read your listings, understands how to recommend you, connect the dots about when you are the best recommendation for sponsored brand prompts for Alexa for Shopping conversations for normal intentbased keyword searches, right? So, your copy is going to do a lot of that job. Obviously, it's there to connect with users as well, but like that's one of the most critical pieces. Your image side. This is where you can move the needle the most in my opinion, right?

Which is 80% of the convers of the decision is being made before people get your PDP if they're having a conversation with Alexa for Shopping. They've had a conversation, they've done research questions, they've done buyer decision-m questions, Alexa has recommended a few products, you're like, "Oh, that's the one I want." You click on it, you get into the PDP. So your PDP job on the image side is not to just have a one image that gets you the click because frankly they're not even going to the search results page anymore. It's the narrative that you tell across your carousel to help users to understand they've landed in the right place that this is the product for them than looking at reviews and pricing they're converting.

So the narrative you tell in your carousel and your image A+ content is so critical and there's such a better opportunity now to make sure that you can tell the right narrative that you can teach the AI what through your images as well how to serve your product but then you can help customers and this is what Helix does at an awesome level right we will tell you exactly the right positioning the right words to say on a on your on your listings and then do it at every single level so we'll tell you the research insight the description the headline copy the supporting copy and any technical requirements and give you an image prompt that you can add to your favorite AI to generate an image.

Right? So, we give you all of that. So, if you have a creative team, this is the best brief that you can give them to make sure that the creative execution is on point. You can take this further through the MCP connection, right? You have your MCP connection right here. You can connect your apps on the ChatGPT and the clawed side of it. Chatb is obviously better for images. And then you can go into Helix resources right here and you can pull out any of the MCP library prompts. There's one there which is an image controller. You can literally just place that into your claude and literally within seven minutes you can generate images like this, right?

And I want to show you this is the one that I ran for this brand, right? Let's show you right here. So this is the new image carousel stack for the Solaris brand that we created, right? And I built this and I just went through the im the MCP image controller we have and I generated these in seven minutes. You your creative team can use these if they want or they can use it as inspiration to finesse and get your final image stack. But this took me seven minutes to run. It's really quick. But it's done in a way that really helps to sell a story, right? The hook, the promise, the moment.

Sorry. Yeah. The moment, the proof, the trust, the experience, the payoff. This is the kind of structure around the positioning and the narrative that we want to tell that tells people around the features that are most critical for them to around the decision-m criteria, right? So you can see here your practice, your space, your pose, right? Playing into the brand, right? But then focusing on the features, the different heights, right? Start where you are at the moment, right? Firm support of a little give. So the proof that this is the right medium density around the product.

So it gives a little bit but it's it's it's it's the right density the trust right. So set your hand stay with the pose that it's not going to slip the texture there but it's it's told in the right way and then obviously the experience and then you'll pay off right. So this is the kind of thing you can do literally with Helix and it's so much better than you know this ingredients based or this ingredient feature set right that we saw from that brand right and so we do it again across your A+ content right helping you to structure everything that you need on the A+ content side of it and if you compare those two I mean you know feature by feature right or this beautiful brand that really tells it in the right way to connect with you as a user and with your AI this is what you can do inside of Helix which is a phenomenal, right?

Results, MCP and run Helix from your own AI tools

And you can you can use any of the latest AI platforms for that. So run Helix from your own AI tools. I talked about this the MCP connection is there. You can literally get to that as I showed you. Just click on the left and you can go to the work the template library and integrate any of those. And we have brand strategy, we have Walmart, there's a whole bunch you can do there. All right. Where does the rubber meet the road? These are the results we're getting. Right? We've done thousands of listings over the over the last while around the room and the engineering and now we obviously have the monitoring and the compounding that you can have on top of it.

These are the kind of numbers we're getting. 68% increase in sessions, conversion rate up 18%. 13% up in niche rank versus your competitors and all tracked across stable ad spend or price, right? So obviously price and PPC spend can change numbers. We track that and these are the numbers we're seeing. This is one client that literally because of the changes that happened, the 75 character count change that happened, the decision was made to push 5,000 listings in I think it was 90 days that was done or just over a month, right? 5,000 listings. And they decided not to just change their character count to change the whole listing based on what Helix was telling them to do.

They made those changes and their overall projections year-over-year, they were expecting a 7% increase in revenue. After the changes were done, they're already sitting at 20% increase in revenue year-over-year, right? And that is purely down to the changes that are being made to align with Amazon's algorithm around the character count but the content on the listing to send the signal so that you're appearing for all the ways that people can find products Alexa for Shopping and keyword based intent search right so the results are there now around the pricing you can still just have credits right so there is a credit based system right everyone knows that for the transformations you pay for credits one credit three credits 20 credits whatever you want you can pay for and you can you can still use your brand and your trans and your and your products which are free and then you do the transformations.

Founders offer and pricing

You pay those credits. If you want to connect your account and use the catalog and also be part of the subscription model, you get there's different pricing here. You can get annual or monthly. Remember, you get a significant promotional discount if you take action on it today inside of your account. Look out for that email or look out just log in and you'll see your offer in there customized based on you as a Zong Guru user. You get there's there's a starter, the growth, and the Helix Pro. So, manage 15 listings. You can decide which ones you want to turn on, and you get five transformations a month.

That's brand new transformations or the or the compounding transformations you want to do to keep being on top of your listings. You get that for just under 150 bucks a month, right? So, I guarantee you with that push that you do, the one push that you do within 24 hours, you're getting the ROI on that immediately, right? You'll see that increase in sessions and your revenue. Look at those numbers. 20% jump in literally you know in pushing across 5,000 listings in revenue, right? So you'll get the return. So you sign up, you get this ongoing every single month.

If you growth, you get 50 managed listings, 10 transformations, 100 25 transformations, obviously custom, especially if you're an agency. Connect with me. I'll show you exactly how to set up the system across your brands and agencies. And there's pricing for that you can access. Right. So again, if you on this plan and you've done five transformations and you need a few more credits, you can just add credits, right? There's an ability to add credits. You'll see that inside of your account. Just go to manage billing. And you can you can access it from there.

Again, you have a launch founders offer right now. Everyone who's live right now or if you have a Helix account or ZonGuru account, log in, register, you'll see your offer inside of there with a significant discount across a few months of using the system. So you can get in and trial that and see the ROI come back for you. This is the time to do it. I guarantee you Alexa for Shopping especially is going to be a heavy research shopper with all the functions that are there inside of Alexa for Shopping. They're going to push that. You need to make sure that you're optimizing the recommendation.

Okay. So ai.zonguru.com. Your offer is inside of there. Look out for the email, right? So you'll get an email. Or you can just log into your account. Or if you're brand new and you haven't, you can register and your offer will be inside of there. They're limited. You have different length of time to take access on that offer before it goes away. Right? So get in and check that out. And we can go from there. That is it. I hope everyone is super excited by the functionality. I'm here to answer questions. I'm hanging out. But again, if I go back to this slide right here, this is it, right?

A one-time optimization will fade. Optimizing continuously compounds keeping your signal strong for Amazon's AI to stay in the conversation instead of falling out of it. Right? This is the critical piece that will that will help you to stay ahead of the game. We've had people beta testing, they're blown away by what it can help them from just a management perspective, a resource of focus perspective and staying ahead and closing that gap that 54 out of 100. If you can do that before sellers going to Q4, you're going to be in a huge position. Let's see if there's any more questions here.

Questions and closing

Thank you again guys for all the questions and keeping this going. So Akbar no so if you have a current agency subscription to zonuru.com the other tools you can literally go into ZonGuru right here right and if you want to log in you can go login right here and you can go into Helix or you can log into ZonGuru right you have the choice you can go on either side it's no problem you can still access all the other tools it's a separate system so go into Helix which was obviously AI forward developed in a in an incredible way there you know as Helix and then obviously if you use your current ZonGuru subscription you've got that so hopefully that answer your question Akbar manage listings are parent as or child asens so it manages at the at the at the parent level from a scoring perspective but you can do your child variations and you can push whatever you want across right so when you're in here you're looking at your so you can see your score is 70 right and you can open up here and you can see which AS that scored against and any other AS that you have here and your percent share of sales, right?

So, it's going to score off your biggest percentage sale as and surface that. You can absolutely go ahead and make changes to any variation if they're different and push that live when you go through the launch center, right? So, you can check that out here and you can see all your variations, right? So, here your score is 66, right? 48%, 39 and 13, right? So, it'll break it down and your revenue over the last 90 days. So you can see each variation as you want to break down and look at that. Okay. Any other questions? I'm here for you guys. I want to show you under your account.

You can see your billing, your Amazon integrations, your MCP integrations. Remember anyone here your Helix resources are right here. Send feedback. This is critical. So you can click send feedback, report a bug, feature request. You can you can record a video and put that in here if you want to send us general feedback. You can capture the page. This is critical. It goes directly to our product team and to our support team and we'll surface back to the team and we make iterative quick changes. So you'll see those changes go live really quickly. Please use that as much as you can.

Our team is looking at that. And then you also have support. So on the on the right hand side as well or if you can click I think I'm in the demo account so you can't see it right now but there's a support function as well. You can go to support right here. And you can contact support through auto that we have as well. Right? So you can use that to get in. So use the feedback to send us feedback but if you are unsure of what to do you can click on support and there's someone live there that will in will manage it with you. Any more questions or hopefully any comments there?

I'd love to hear from you. But I am really excited by what we've done in the space. There's nothing like it in here. People have literally come back and said if you can do this I'm all in because not only are you helping us to keep up to speed with Amazon's changing AI but you are helping us to make those changes efficiently and effective and I'm getting ROI on the back end and it's paying for itself in droves right so we've got that feedback already but now I'm excited to put it out there amongst all of our users to really help you to navigate all the changes that are happening on Amazon and around this focus we have a huge roadmap map ahead of us to really help move this along.

So, give us the feedback as we go. And let's let's keep things going. So, I think that's it. If there's no more questions, jump into your account, access your access your account, your special offer, get using that and we're going from here. The team is really pumped on Helix and we want to bring that to all of you. Thank you for the time guys. I appreciate it and we'll get going here. One more question here. Our three seller central catalog expansion will be a 2027 project. Awesome. Let's go. Let's go, Brandon. I'm I'm ready to help you. And we have a team here that can help anyone as well.

So, if you need help with your listings, we have an accelerator program. We can help you. Just contact us. We can we can absolutely connect you with our accelerated team and help alongside of you help you get all your listings live. So, we have a lot of expertise we can help as well. So, thank you all. Appreciate it. Look out for that offer in your listings. There's also you'll get a replay email from this with the replay. There's also an assets link where you can access this workshop and anything else that you need around this. The videos are there for you to watch at every single stage.

Get going, give us feedback and let's get going. All right. Cheers, guys. Catch you later. Bye.

‍