Helix Launch Workshop
Listing Engineering for Amazon's AI
Amazon now runs two engines on the same listing text, and most listings are written for only one of them. In ten short episodes, Jon Tilley, CEO of ZonGuru, walks through Listing Engineering for Amazon's AI era: how A9 and Alexa for Shopping read a listing differently, where the published AI Readiness benchmark says most listings fall short, why a one-time optimization decays, and a demo of Helix™, ZonGuru's Listing Engineering platform, taking a demo listing from positioning to engineered copy, images and publishing.
Helix is currently available for US and UK Amazon marketplaces.
episode 1
Four Jobs for Amazon Brands in the AI Era: The Vision
episode 2
How Amazon's AI Decides What to Recommend: A9, Alexa for Shopping, COSMO
episode 3
Alexa for Shopping: The Size of the Opportunity for Amazon Brands
episode 4
Beating Listing Decay with Continuous Monitoring on Amazon
episode 5
Catalog View Demo: Alerts and What to Fix Next in Your Amazon Catalog
episode 6
Amazon Product Positioning Before You Write the Listing
episode 7
Demo: Brand and Product Summaries Built from Amazon Data
episode 8
Listing Engineering Demo: Amazon Copy Engineered for A9 and AI
episode 9
Amazon Image Stack and A+ Content Strategy: The Image Analysis Report
episode 10
Helix Power Features: Publish to Amazon, MCP Access and Prompt Library