Eugene Cheng

What, exactly, do you need to focus on to succeed in e-commerce? That’s exactly what ZonGuru CEO Jon Tilley and e-commerce thought leader Ezra Firestone sat down (virtually) to chat about in the latest edition of Amazon Seller Insights!His answer to that simple question may surprise you. Ezra is a multi-million dollar seller with over 15 years of experience, including creating and selling his own online beauty product brand, Boom. He also teaches budding online sellers the tricks of the trade as the CEO of Smart Marketing, an online school for all things e-commerce. Let’s see what he has to say!

Before we get started, we’d like to say that all three research tools used in this example are excellent and used by hundreds of thousands of Amazon sellers. This is an unbiased comparison between three research tools built for beginner and advanced Amazon sellers.

ZonGuru is proud to announce the release of EasySource, a world-first collaboration with Alibaba. Designed for e-commerce Private Label product sellers, EasySource combines ZonGuru’s powerful suite of product research tools with Alibaba.com’s unmatched reputation and unparalleled supplier data. This allows us to give Amazon sellers a more streamlined way to find and create amazing products to sell online by connecting them with trusted, verified product suppliers matched to their business needs.

Amazon Sponsored Display is Amazon’s newest self-service display advertising solution, allowing brands to promote, target, and retarget shoppers both on and off of Amazon with auto-generated, product-focused ads.This is an update to our previous blog post, “Retarget and Re-engage Shoppers With Amazon Sponsored Display Ads.” In this article, you will learn about the added products and categories targeting for the Sponsored Display ads.

How, exactly, does the Coronavirus pandemic affect the Amazon seller marketplace? It’s the question on everyone’s minds here at ZonGuru and across the FBA seller community as a whole. Inevitably, that question leads to even more questions. How are supply chains affected? Is it time to invest in launching more products? Is this even a good time to even start your own Amazon business?We talked with other experts in the field to get their input, and found some fascinating insight. Want to know more? Read on.