Launching & Listing Optimization

Big news! Are you having trouble figuring out why your A+ Content (also known as ‘EBC) listing isn’t performing as you had hoped? Then you need to check out how Amazon’s beefed up their testing! In a recent update to their testing functionality, Amazon now allows sellers with A+ Content listings to perform A/B testing directly on their product titles.

Is your current advertising strategy not moving you up the rankings as much as you expected? Maybe it’s time to take a peek at some of your campaigns! Marketing on Amazon’s grown a lot over the past few years. Take a look at your average Amazon page; there are way more ads on it. That’s because, in 2019, Amazon’s advertising platform grew by 60%. What does that mean for you? Well, it means there’s a lot of new ways for you to get some eyeballs on your listings. How do you effectively run a campaign, though?

From sourcing products to figuring out shipping, from learning PPC to handling customer service, setting up an Amazon store is a Herculean effort. And after all that work, what happens if your product doesn’t sell as well as you thought it would?

Are you launching a new product on Amazon? Make sure you start off on the path to success from day one! The Amazon A9 algorithm is complicated, but it ensures products with the best sales velocity have a higher ranking in search and browse. If brands and businesses can start off with a fully optimized, correctly priced and promoted product, they can achieve the best results possible.

Want to know how the big Amazon FBA sellers organically climb the rankings and scale their business up during launch? Simple. They mastered one of the most fundamental concepts necessary for effective Amazon selling: finding less competitive, but still highly relevant keywords you can harness to drive high volume traffic to your listing.