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What Percentage Does Amazon Take? The Real Numbers for 2026
Amazon's referral fees run 8–45%, but total costs can reach 50% of revenue with FBA, ads & the new 3.5% fuel surcharge. Full 2026 breakdown + how to cut fees.
Posted on 
April 20, 2026
 by
Evgeni Petrov
Business Management & PPC
Amazon Advertising Reports Explained: Understanding the Key Metrics, Important Datasets & More
New to Amazon advertising reporting and analytics? In this guide, we cover what Amazon ad reports are, how to access them and how they can help you measure and optimize your advertising performance.
Posted on 
December 11, 2022
 by
Hammad Nafees
Business Management & PPC
CVR Formula on Amazon: A Simple Explainer on Amazon Conversion Rate
Want to know how Amazon calculates conversion rates for ASINs and PPC ads? Read this post to learn all about Amazon conversion rates.
Posted on 
October 28, 2022
 by
Waleed Rathore
Business Management & PPC
Amazon Buy Shipping: An Alternative to FBA Delivery Services
Amazon Buy Shipping is an alternative to FBA that lets you ship products to customers without compromising your performance metrics. Read on to learn more!
Posted on 
October 12, 2022
 by
Mansoor Ali
Business Management & PPC
Amazon PPC Query: What Is a Good ROAS?
What is a good ROAS? How to achieve it and why is it important? Find answers to all such questions in this blog.
Posted on 
August 12, 2022
 by
Waleed Rathore
Business Management & PPC
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