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Business Management & PPC

Business Management & PPC

Do’s and Don’ts: Understanding Amazon’s Updated Terms of Service

Amazon’s new terms of service for customer communication have created big opportunities for informed sellers, are you familiar with its changes and how they affect your Amazon FBA business? We’re here to make sure you’re up to speed with Amazon’s seller expectations and ensure you maximise the latest smart customer communication strategies available.

Posted on 
Oct 28, 2020
  by
Kimberlee French
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Business Management & PPC

A Beginner’s Guide to Building Your First Amazon PPC Campaign

There has never been a better time to sell on Amazon. From 2019 to 2020, Amazon’s ad platform has grown by 41%. Pretty impressive for a platform that has only been around since 2008. Along with a boost in Amazon ad spend, sellers have also seen an increase in revenue. Based on our internal data, sellers saw their revenue steadily increase during the first half of 2020. With such great metrics, Amazon offers a fantastic opportunity for proactive third party sellers. Luckily for you, we’re going to walk you through the basics of Amazon PPC and how to get started on the best advertising platform for seeing a return on your ad spend.

Posted on 
Aug 31, 2020
  by
Luke Weber
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Business Management & PPC

When Should You Give Up On Keywords On Amazon?

If you have experience in PPC, you know that keywords are one of the main things to target when creating ads in Seller Central or AMS. Some of them will bring you lots of sales and some of them will end up spending money without a single sale. So when is the right time to give up on keywords and when you should still reconsider them?

Posted on 
Aug 28, 2020
  by
Lazar Žepinić
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Business Management & PPC

How To Maintain And Optimize A Successful PPC Campaign With Ad Badger

Amazon PPC campaigns are like a car: they get the job done if you perform regularly scheduled maintenance. You can’t just set it and forget it when it comes to PPC. Every once in a while you have to pop the trunk open and make some adjustments.

Posted on 
Aug 26, 2020
  by
Darren Bilbao
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Business Management & PPC

Google Ads vs Facebook Ads for Amazon Private Label Sellers

For Amazon private label sellers looking to bring in new sales, external traffic - reaching out to customers on channels outside of Amazon - can be a winning strategy. While there are countless channels you can advertise your products on, Facebook and Google are without a doubt the heavyweights. Paid ads on both these channels are used by brands big and small, and are proven to work when done right.

Posted on 
Aug 25, 2020
  by
Andrew Buck
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Business Management & PPC

Hiring 5 Key Freelancers for Private Label Success

Looking into hiring freelancers for private label product and store management? You’ve come to the right place! Hiring freelancers is one of the best moves you can make for your business. There’s a lot of factors involved in choosing the right freelancer for your business, though.

Posted on 
Jul 14, 2020
  by
Matt Harrison
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Business Management & PPC

Why Products Fail - 7 Reasons And How to Avoid Them

So, let’s be honest: everybody fails. It’s okay. Happens to everyone. Becoming one of the best selling products on Amazon is tough. What do you do when you fail, though? Do you just keep on keeping on, or do you take a good, hard look at what went wrong and adapt your sales strategy? That’s what separates the serious sellers from everyone else. We choose to look at failure as an opportunity to grow, and because of this, we happen to have a lot of valuable insight to share with you.

Posted on 
Jul 8, 2020
  by
Eugene Cheng
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Business Management & PPC

Why Product Pulse is the Best Amazon Selling Tool for Keeping Your Listings Safe

Sometimes, the Amazon FBA marketplace is the Wild West. Rankings fluctuate by the hour, buy boxes get hijacked, and Amazon’s listing algorithms can change your listing without notice based on a set of complex rules. It’s a lot of stuff to keep track of. Don’t worry, though, because there’s a new sheriff in town!

Posted on 
Jun 22, 2020
  by
Darren Bilbao
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Business Management & PPC

How to List Your Products for Free On Google Shopping to Boost Sales

After publishing this update in our ZonGuru weekly newsletter, we decided to dive deeper into helping sellers set up a Google Merchant account.

Posted on 
May 7, 2020
  by
Eugene Cheng
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Business Management & PPC

Ezra Firestone Talks Building An e-commerce Brand

What, exactly, do you need to focus on to succeed in e-commerce? That’s exactly what ZonGuru CEO Jon Tilley and e-commerce thought leader Ezra Firestone sat down (virtually) to chat about in the latest edition of Amazon Seller Insights!His answer to that simple question may surprise you. Ezra is a multi-million dollar seller with over 15 years of experience, including creating and selling his own online beauty product brand, Boom. He also teaches budding online sellers the tricks of the trade as the CEO of Smart Marketing, an online school for all things e-commerce. Let’s see what he has to say!

Posted on 
Apr 30, 2020
  by
Eugene Cheng
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Business Management & PPC

New Sponsored Display Product Targeting Option in Beta Open for Sellers

Amazon Sponsored Display is Amazon’s newest self-service display advertising solution, allowing brands to promote, target, and retarget shoppers both on and off of Amazon with auto-generated, product-focused ads.This is an update to our previous blog post, “Retarget and Re-engage Shoppers With Amazon Sponsored Display Ads.” In this article, you will learn about the added products and categories targeting for the Sponsored Display ads.

Posted on 
Apr 14, 2020
  by
Eugene Cheng
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Business Management & PPC

Gain More Amazon Product Reviews to Increase Your Sales in 2020 – New ZG Feature to 5x Your Reviews

Reviews can make or break your product. That’s why sellers constantly look for new ways to ensure a 5-star rating. Join us as we show you how to increase your review rate to stay one step ahead of the competition.

Posted on 
Mar 6, 2020
  by
Eugene Cheng
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Business Management & PPC

How to Protect & Grow Your Amazon Business in 2020

Is this the year you grow your Amazon business? If you want to grow your Amazon brand, or just protect your business in 2020, this is the resource you need. Join us for our Amazon Seller Insights talk with 7-figure guest speakers, Will and Laura Land from Marketplace Valet!

Posted on 
Sep 27, 2019
  by
Eugene Cheng
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Business Management & PPC

10 Common New Amazon Seller Mistakes And How to Overcome Them

So, you are a new Amazon Seller and your eCommerce business is up and running on Amazon. You think that you have it all figured out. Guess again! There are still many things to learn when selling on Amazon and there are lots of Amazon seller mistakes that even veterans don’t figure out

Posted on 
Jun 18, 2019
  by
Eugene Cheng
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Business Management & PPC

How to Use Amazon Search Term Report to Optimize Your Ad Campaigns

Knowing what terms shoppers are using to search your products on Amazon is vital for ads and product listing optimization. Hence, it is important that sellers utilize the Amazon Search Term Report on a regular basis (ideally weekly or fortnightly).

Posted on 
May 16, 2019
  by
Eugene Cheng
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Business Management & PPC

A Complete Guide to Seasonal Promotion Ideas for Your Amazon Business

It’s always a season somewhere. If you think Amazon holiday marketing begins on Amazon Prime Day and ends on New Year’s Day, then think again. Marketing is an all year round effort and there are plenty of ways to make your seasonal marketing campaigns more lively to generate more sales for your Amazon business.

Posted on 
Feb 8, 2019
  by
Eugene Cheng
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Business Management & PPC

5 Ways to Prevent an Amazon Stockout & Why You Should Never Stockout

The Amazon stockout. Arguably the most detrimental AND most easily avoidable hurdle you can face as an Amazon seller.

Posted on 
Nov 30, 2018
  by
Eugene Cheng
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Business Management & PPC

Influencer Marketing: How Do You Find Influencers Who Are A Good Fit For Your Brand?

Working with the “social media celebrities” or influencers can be a huge boost to your brand and your sales. But how do you know which influencers will be able to grow and scale your business?

Posted on 
Sep 8, 2018
  by
Eugene Cheng
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Business Management & PPC

How to Drive Compelling Facebook Ads to an Amazon Landing Page While Building An Asset

Increasing traffic to your pages means an increase in your chance of sales. Facebook ads can be a great way to drive outside traffic to your Amazon landing pages, read on to learn how to set up a Facebook funnel.

Posted on 
May 25, 2018
  by
Eugene Cheng
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