Sometimes, the Amazon FBA marketplace is the Wild West. Rankings fluctuate by the hour, buy boxes get hijacked, and Amazon’s listing algorithms can change your listing without notice based on a set of complex rules. It’s a lot of stuff to keep track of. Don’t worry, though, because there’s a new sheriff in town!
After publishing this update in our ZonGuru weekly newsletter, we decided to dive deeper into helping sellers set up a Google Merchant account.
What, exactly, do you need to focus on to succeed in e-commerce? That’s exactly what ZonGuru CEO Jon Tilley and e-commerce thought leader Ezra Firestone sat down (virtually) to chat about in the latest edition of Amazon Seller Insights!His answer to that simple question may surprise you. Ezra is a multi-million dollar seller with over 15 years of experience, including creating and selling his own online beauty product brand, Boom. He also teaches budding online sellers the tricks of the trade as the CEO of Smart Marketing, an online school for all things e-commerce. Let’s see what he has to say!
Amazon Sponsored Display is Amazon’s newest self-service display advertising solution, allowing brands to promote, target, and retarget shoppers both on and off of Amazon with auto-generated, product-focused ads.This is an update to our previous blog post, “Retarget and Re-engage Shoppers With Amazon Sponsored Display Ads.” In this article, you will learn about the added products and categories targeting for the Sponsored Display ads.
Reviews can make or break your product. That’s why sellers constantly look for new ways to ensure a 5-star rating. Join us as we show you how to increase your review rate to stay one step ahead of the competition.
Is this the year you grow your Amazon business? If you want to grow your Amazon brand, or just protect your business in 2020, this is the resource you need. Join us for our Amazon Seller Insights talk with 7-figure guest speakers, Will and Laura Land from Marketplace Valet!
So, you are a new Amazon Seller and your eCommerce business is up and running on Amazon. You think that you have it all figured out. Guess again! There are still many things to learn when selling on Amazon and there are lots of Amazon seller mistakes that even veterans don’t figure out
Knowing what terms shoppers are using to search your products on Amazon is vital for ads and product listing optimization. Hence, it is important that sellers utilize the Amazon Search Term Report on a regular basis (ideally weekly or fortnightly).
Amazon businesses are fundamentally built on products, and no one wants to learn the hard way what happens when an Amazon product fails. It’s frustrating to watch your hard work and investment go down the drain. However, failed product launches happen. There are many reasons why products fail, but thankfully, they are mostly avoidable.
It’s always a season somewhere. If you think Amazon holiday marketing begins on Amazon Prime Day and ends on New Year’s Day, then think again. Marketing is an all year round effort and there are plenty of ways to make your seasonal marketing campaigns more lively to generate more sales for your Amazon business.
The Amazon stockout. Arguably the most detrimental AND most easily avoidable hurdle you can face as an Amazon seller.
Working with the “social media celebrities” or influencers can be a huge boost to your brand and your sales. But how do you know which influencers will be able to grow and scale your business?
Increasing traffic to your pages means an increase in your chance of sales. Facebook ads can be a great way to drive outside traffic to your Amazon landing pages, read on to learn how to set up a Facebook funnel.
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