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Launching & Listing Optimization

Launching & Listing Optimization

How to Add Video to Your Amazon Listing

Amazon has launched a new feature where you can add a video to your Amazon product listing which will help your business increase sales conversion. According to recent statistics, 45% of people watch more than an hour of Facebook or YouTube videos a week, and 51% of marketing professionals worldwide name video as the type of content with the best ROI.

Posted on 
Oct 6, 2020
  by
Kimberlee French
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Launching & Listing Optimization

How to Use the Amazon Virtual Product Bundle Tool, a Win/Win for Sellers and Buyers

Would you like the ability to create product bundles without sending additional inventory to Amazon? Are you looking to test and validate product combinations, or cross-promoting them? Amazon has launched a new function named Virtual Product Bundles, to help sellers do just that!

Posted on 
Sep 23, 2020
  by
Eugene Cheng
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Launching & Listing Optimization

Craft the Perfect Amazon FBA Listing with ZonGuru’s New Listing Optimizer Tool

Don’t allow poor listing copy to drag you down! ZonGuru has supercharged the Listing Optimizer tool to make crafting listing copy and keyword placement a breeze.

Posted on 
Sep 9, 2020
  by
Kimberlee French
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Launching & Listing Optimization

Updates To Amazon’s Manage Your Experiments Tool Allows For A/B Testing of Product Titles

Big news! Are you having trouble figuring out why your A+ Content (also known as ‘EBC) listing isn’t performing as you had hoped? Then you need to check out how Amazon’s beefed up their testing! In a recent update to their testing functionality, Amazon now allows sellers with A+ Content listings to perform A/B testing directly on their product titles.

Posted on 
Aug 26, 2020
  by
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Launching & Listing Optimization

Winning PPC Strategies With Advertising Expert Howard Lee

Is your current advertising strategy not moving you up the rankings as much as you expected? Maybe it’s time to take a peek at some of your campaigns! Marketing on Amazon’s grown a lot over the past few years. Take a look at your average Amazon page; there are way more ads on it. That’s because, in 2019, Amazon’s advertising platform grew by 60%. What does that mean for you? Well, it means there’s a lot of new ways for you to get some eyeballs on your listings. How do you effectively run a campaign, though?

Posted on 
Aug 12, 2020
  by
Darren Bilbao
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Launching & Listing Optimization

How to Use Surveys to Optimize Your Amazon Listing

From sourcing products to figuring out shipping, from learning PPC to handling customer service, setting up an Amazon store is a Herculean effort. And after all that work, what happens if your product doesn’t sell as well as you thought it would?

Posted on 
Aug 6, 2020
  by
Kim Kohatsu
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Launching & Listing Optimization

10 Key Steps to Optimize a Product for Launch on Amazon

Are you launching a new product on Amazon? Make sure you start off on the path to success from day one! The Amazon A9 algorithm is complicated, but it ensures products with the best sales velocity have a higher ranking in search and browse. If brands and businesses can start off with a fully optimized, correctly priced and promoted product, they can achieve the best results possible.

Posted on 
Aug 3, 2020
  by
Katy Luxem
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Launching & Listing Optimization

The Halo Effect™: The Private Label Product Launch Method That Beats the Competition and Scales your Sales Fast

Want to know how the big Amazon FBA sellers organically climb the rankings and scale their business up during launch? Simple. They mastered one of the most fundamental concepts necessary for effective Amazon selling: finding less competitive, but still highly relevant keywords you can harness to drive high volume traffic to your listing.

Posted on 
Jul 29, 2020
  by
Darren Bilbao
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Launching & Listing Optimization

3 Key Strategies to Successfully Launch a New Product on Amazon

Launching a new product on Amazon is nerve-wracking. After countless weeks of researching and sourcing a new product, applying to Amazon’s Brand Registry, shipping inventory for FBA, and setting up a listing, your product is live. Now what? It’s time to implement strategies to launch it!

Posted on 
Jul 22, 2020
  by
Eugene Cheng
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Launching & Listing Optimization

Private Label Sales Tactics that Work! Learning from a $148,000/mo Seller

Ever wonder how an item as simple as a bedside table lamp can put up huge numbers? Here’s a hint: it’s not luck. With the right marketing and Amazon listing optimization, any Amazon FBA item has the potential to crush expectations. The real question is pretty simple: what do the pros do turn small items into big sales?

Posted on 
Jul 15, 2020
  by
Darren Bilbao
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Launching & Listing Optimization

Unboxing Your Next Big Amazon FBA Item

Want to see what it takes to make it on Amazon? Join us for our video series, “What’s In The Box?”, to take a deep dive into the hottest selling items in the Private Label space. In each video, Darren, ZonGuru’s Head of Customer Success, shows you a popular item and breaks down exactly why it sells so well. When you know what data to look for and where to find it, you’re well on your way to finding your next big money-making item.

Posted on 
Apr 9, 2020
  by
Darren Bilbao
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Launching & Listing Optimization

A Complete Guide to Optimizing Your Amazon Backend Keywords in 2020

Keyword research is an essential step and part of the process of creating a list of primary keywords that you will utilize in the backend keywords. Backend keywords are only a small part of the picture, you can use these keywords for your frontend (product title, bullet points, and descriptions), Amazon advertising, and other marketing strategies.

Posted on 
Feb 20, 2020
  by
Eugene Cheng
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Launching & Listing Optimization

How To Optimize Your Keywords to Rank and Convert on Amazon

Are you ready to create a traffic jam with your product listing? Learn how to optimize your Amazon listing, and find little-known keyword opportunities that will help you convert and boost sales.

Posted on 
Aug 25, 2019
  by
Eugene Cheng
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Launching & Listing Optimization

Finding The Best Amazon Keywords With ZonGuru’s Keywords On Fire Tool

This is an extensive update to our previous blog post on identifying your best keywords using ZonGuru’s new Keywords On Fire tool. You will learn how to use the tool like a pro in this blog post. Keywords On Fire will assist you with product listing optimization using data with a wider range yet still accurate.

Posted on 
Aug 3, 2019
  by
Eugene Cheng
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Launching & Listing Optimization

Finding Your Best Amazon Keywords With ZonGuru’s New Keyword Tool Extension

Are you up to date with the latest Amazon keyword research guidelines and keyword research tools to optimize your Amazon listings and advertising? It is important for you to do in-depth keyword research to optimize your Amazon product listings. That includes researching the best Amazon keywords for both Amazon SEO and Google SEO. Amazon’s A9 algorithm is constantly evolving and so are ZonGuru’s tools that reflect these updates!

Posted on 
Apr 11, 2019
  by
Eugene Cheng
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Launching & Listing Optimization

How to Remove Negative Customer Feedback On Amazon

Feedback is important and valuable to any business wanting to make their great products or services even better. Customers rely on feedback and reviews before making purchases. If you don’t have a great customer rating on Amazon, sellers won’t get a customer’s trust. That’s why it’s important that Amazon sellers know how to remove negative feedback on Amazon product pages.

Posted on 
Feb 22, 2019
  by
Eugene Cheng
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Launching & Listing Optimization

Optimizing Amazon Backend Keywords To Promote More Sales Volume

For the past few years, Amazon has provided us all numerous opportunities. From stay-at-home moms, to big household brands – we all have a fair shot at success on the platform. And even though new sellers join Amazon everyday, the opportunity for growth and prosperity continues to be as real as ever.

Posted on 
Mar 21, 2018
  by
Eugene Cheng
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Launching & Listing Optimization

Amazon SEO – The Ultimate Guide to Optimizing Your Product Listings to Rank Organically

When it comes to ranking high on Amazon’s search engine results page (SERP) there’s no silver-bullet strategy – only a lot of lead bullets. However, there are some known ranking factors that determine whether your “revolutionary fishing hook for Sea Bass” show up at the top of page one, or buried at the bottom of page ten.

Posted on 
Oct 30, 2017
  by
Eugene Cheng
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