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Go behind the scenes of Amazon SEO and learn about the tips, strategy, and best practices that drive impressions, clicks, and conversions for your Amazon listing.
Interested in having the sleek Amazon Choice badge appear on your product listing? Give our blog a read, and you’ll soon learn how!
Optimized product listings are a prerequisite to ranking high on Amazon in 2021. Learn how to craft one by going through this ultimate guide!
Would you like the ability to create product bundles without sending additional inventory to Amazon? Are you looking to test and validate product combinations or cross-promoting them? Amazon has launched a new function named Virtual Product Bundles to help sellers do just that! In its beta version, the feature is currently available for a selected group of FBA sellers in the US market only. There is no news from the e-com giant if a full roll-out is in the works.
Keyword research is an essential step and part of the process of creating a list of primary keywords that you will utilize in the backend keywords. Backend keywords are only a small part of the picture, you can use these keywords for your frontend (product title, bullet points, and descriptions), Amazon advertising, and other marketing strategies.
Amazon has launched a new feature where you can add a video to your Amazon product listing which will help your business increase sales conversion. According to recent statistics, 45% of people watch more than an hour of Facebook or YouTube videos a week, and 51% of marketing professionals worldwide name video as the type of content with the best ROI.
Don’t allow poor listing copy to drag you down! ZonGuru has supercharged the Listing Optimizer tool to make crafting listing copy and keyword placement a breeze.
Big news! Are you having trouble figuring out why your A+ Content (also known as ‘EBC) listing isn’t performing as you had hoped? Then you need to check out how Amazon’s beefed up their testing! In a recent update to their testing functionality, Amazon now allows sellers with A+ Content listings to perform A/B testing directly on their product titles.
Is your current advertising strategy not moving you up the rankings as much as you expected? Maybe it’s time to take a peek at some of your campaigns! Marketing on Amazon’s grown a lot over the past few years. Take a look at your average Amazon page; there are way more ads on it. That’s because, in 2019, Amazon’s advertising platform grew by 60%. What does that mean for you? Well, it means there’s a lot of new ways for you to get some eyeballs on your listings. How do you effectively run a campaign, though?
From sourcing products to figuring out shipping, from learning PPC to handling customer service, setting up an Amazon store is a Herculean effort. And after all that work, what happens if your product doesn’t sell as well as you thought it would?
Are you launching a new product on Amazon? Make sure you start off on the path to success from day one! The Amazon A9 algorithm is complicated, but it ensures products with the best sales velocity have a higher ranking in search and browse. If brands and businesses can start off with a fully optimized, correctly priced and promoted product, they can achieve the best results possible.
Want to know how the big Amazon FBA sellers organically climb the rankings and scale their business up during launch? Simple. They mastered one of the most fundamental concepts necessary for effective Amazon selling: finding less competitive, but still highly relevant keywords you can harness to drive high volume traffic to your listing.
Launching a new product on Amazon is nerve-wracking. After countless weeks of researching and sourcing a new product, applying to Amazon’s Brand Registry, shipping inventory for FBA, and setting up a listing, your product is live. Now what? It’s time to implement strategies to launch it!
Ever wonder how an item as simple as a bedside table lamp can put up huge numbers? Here’s a hint: it’s not luck. With the right marketing and Amazon listing optimization, any Amazon FBA item has the potential to crush expectations. The real question is pretty simple: what do the pros do turn small items into big sales?
Want to see what it takes to make it on Amazon? Join us for our video series, “What’s In The Box?”, to take a deep dive into the hottest selling items in the Private Label space. In each video, Darren, ZonGuru’s Head of Customer Success, shows you a popular item and breaks down exactly why it sells so well. When you know what data to look for and where to find it, you’re well on your way to finding your next big money-making item.
This is an extensive update to our previous blog post on identifying your best keywords using ZonGuru’s new Keywords On Fire tool. You will learn how to use the tool like a pro in this blog post. Keywords On Fire will assist you with product listing optimization using data with a wider range yet still accurate.
Are you up to date with the latest Amazon keyword research guidelines and keyword research tools to optimize your Amazon listings and advertising? It is important for you to do in-depth keyword research to optimize your Amazon product listings. That includes researching the best Amazon keywords for both Amazon SEO and Google SEO. Amazon’s A9 algorithm is constantly evolving and so are ZonGuru’s tools that reflect these updates!
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