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Amazon Business Strategy
Amazon Prompts Report: Why It Can't Tell You If Your Listing Is Ready
Amazon's Prompts report only shows shopper questions that earned a click. Learn why that makes it a poor test of your listing, and what to check instead.
August 3, 2026
Evgeni Petrov
Amazon Business Strategy
The Amazon About You Profile: Optimizing for the Variable You Can't See
Amazon's About You profile personalizes every buyer's AI recommendations. See a real personalized search captured, and the listing signals you control.
July 17, 2026
Evgeni Petrov
Amazon Business Strategy
Claude and ChatGPT Don't Know Your Product. Helix Does: Connect Frontier AI to Your Amazon Brand Data via MCP
What MCP means for Amazon sellers: connect Claude in 10 minutes, run six jobs the day you connect, and put real product knowledge behind the AI.
July 13, 2026
Evgeni Petrov
Amazon Business Strategy
Amazon Brand Analytics: What It Measures and Misses (2026)
Amazon Brand Analytics shows what shoppers searched and bought - not whether Amazon's AI can read your listing. See what it measures, misses, and the fix.
July 3, 2026
Evgeni Petrov
Amazon Business Strategy
AI Readiness Score for Amazon: COSMO + Alexa for Shopping Guide
The AI Readiness Score is two numbers, not one. Read the 70/54 median split, the three score bands, and what each gap diagnoses on real listings.
June 8, 2026
Evgeni Petrov