When a business decides to sell online, Amazon makes it pretty easy to join the party. As of Q2 2020, more 53% of paid units sold on Amazon are sold by third-party sellers. In 2007, that statistic hovered around 20%. When you take into account the sheer volume of items sold on Amazon, that’s remarkable growth and market share. For customers buying something online, Amazon seems perhaps a monolith. But in reality, Amazon is essentially built from millions of small businesses around the world using it as the ultimate marketplace.
Are you launching a new product on Amazon? Make sure you start off on the path to success from day one! The Amazon A9 algorithm is complicated, but it ensures products with the best sales velocity have a higher ranking in search and browse. If brands and businesses can start off with a fully optimized, correctly priced and promoted product, they can achieve the best results possible.
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