If you’re not internationally expanding your FBA business, you’re missing out on millions of new customers and explosive growth potential. Not only does Amazon operate in 180 countries around the globe, but they provide a ton of tools and features to help make your expansion as easy as possible. Plus, with the eCommerce industry in the middle of an unprecedented boom, revenue has nowhere to go but up! The time to think globally is right now.
Why, exactly, is it so beneficial to expand your horizons? Well, because:
What’s the best way to maximize your potential when breaking into a new market, though? After some extensive research, we’ve rounded up our 11 hottest tips to help make your big debut. Before we hop in, though, here are some commonly asked questions we get.
Absolutely! Since Amazon does most of the heavy lifting for you (storing your inventory in local warehouses, shipping/packaging, etc) you can run an FBA business anywhere in the world from the comfort of your home. They offer numerous services to help streamline the process. All you need to do is ensure your product meets marketplace requirements.
Now more than ever! With COVID forcing so many people to shop from home, the eCommerce market is seeing an unprecedented boom. Specialists believe that at the current trend, it will grow 5x their original predicted amount. With the right budget, product, and optimization, you can successfully launch any product and get your slice of the pie.
Amazon Global Selling (FBA global selling, specifically) is a program designed to make your expansion to any of their international marketplaces as seamless as possible. They offer a library of resources made specifically to help you overcome any cultural/language barriers and tools for managing multiple accounts in different regions.
Amazon currently operates in 17 countries: USA, Canada, Mexico, Brazil, United Kingdom, Germany, Spain, Italy, France, Netherlands, Japan, Australia, Singapore, Sweden, Netherlands, Saudi Arabia and UAE. Any FBA seller has the opportunity to expand into any of these markets using Amazon’s platform.
BIL allows you to manage offers for multiple marketplaces all from one main marketplace. Once you make changes to your offers, BIL automatically scans for qualifying listings in other markets and updates them for you. It is designed to save you time and money, as you don’t need to update each individual market separately.
Now that we’ve got those questions answered, it’s time to move on to our tips for expanding your FBA business internationally the right way! Let’s go.
In order to find a product with sales potential, you need actionable data. Not only that; it needs to be specific to the market you’re researching. Our Niche Finder tool speeds things up by delivering you products that fit your needs along with detailed sales figures to back them up. There are numerous ways to run your search, with the 2 main categories being:
Once you run a search, Niche Finder displays relevant niches along with critical metrics such as average PPC bid, average number of reviews, and the top 24 performers.
After deciding on a product with potential, we recommend researching its sales using Sales Spy. This tool lets you analyze sales trends for any ASIN over a one year period. Thanks to its multi-market support, Sales Spy gives you the power to spot seasonality trends that you can capitalize on. Maybe you’re seeing a slump in Australia and a spike in the UK. Trying selling it in the UK!
When you decide upon a final candidate, it’s time to start crunching some numbers so you maximize your conversion rate. That means keywords.
Different marketplaces come with their own unique cultural needs you need to be aware of. One set of keywords may convert in the US and not perform too well in the UK. Knowing what adjustments you need to make to your approach before you post your listing will maximize your visibility and connect you with a large, interested audience.
To do this, you need to conduct extensive research in the market you’re moving into to find the long-tail keywords that attract highly motivated buyers. Our field-tested Halo Effect Method helps you zero in on conversion grabbing keywords that you don’t have to fight over to own.
The Halo Effect utilizes our flagship keyword research tool, Keywords on Fire, to harness all the data you need to make the smartest decision for your business. Simply enter up to 25 ASINs and Keywords on Fire returns a de-duped list of keywords along with important data points such as:
This is a small portion of everything Keywords on Fire has to offer. To find out more, sign up for our 7-day free trial.
Now that you’ve decided on what to sell, it’s time to find a product supplier capable of manufacturing to your requirements.
Every market has its own special needs when it comes to product manufacturing. On top of that, different suppliers have different understandings of local packing/product requirements. That means you need to find a reliable product supplier capable of manufacturing to your specific requirements.
Easy Source provides you with a curated list of Alibaba.com-verified suppliers ready to do business with you. Its filtering options provide ways to sort out results based on supplier type (manufacturer or sourcing agent), years they’ve been in business, and rating.
All you need to do is type in a keyword phrase, set your filters, and you’ll quickly have a list of sources and links to contact them directly with.
After locking down a deal with a product supplier, it’s time to start crafting your listing. No matter how well-written your copy is, however, there’s a good chance that it won’t hit the same way in a new marketplace due to language and cultural barriers. In order to solve this, it’s recommended you hire someone from the area to edit your listings and ensure they clearly get your message out. A freelancer can even help you identify unique cultural pain points you didn’t think of. Websites like Upwork and Fiverr are perfect for this.
Our Virtual Assistant functionality lets you grant freelancers to specific parts of your ZonGuru account so they only see what you want them to. Listing Optimizer helps them craft a listing that’s guaranteed to convert.
Listing Optimizer allows you to import a list of keywords and tells you where to place them for the maximum amount of conversions possible. It also lets you add up to 8 competing listings so you can see how you stack up and check if they’re using some keywords you didn’t think of. Once you’ve filled all of your allotted listing space up, quickly send any unused keywords to your backend search terms to grab some unexpected customers.
You may need to apply for new patents when selling in a new marketplace. Patents only apply to the country they were filed in. That means finding out the timeline and fees involved so you get things moving fast.
Subscribe to our podcast for our interview with Anita Mar, founder of Patent Angel. Mar specializes in helping Amazon businesses navigate through the whole process. In it, she discusses how long the approval process takes, dues and fees you’ll owe, and what Amazon tools are available to help you out.
It’s easy to get tangled up with numerous seller accounts spread over different regions. SSO eliminates that problem by providing you with one spot to sign-on, using only one username/password. From there, you can choose which marketplace you want to look at.
SSO currently supports the following markets: North America, Europe, Japan and India. In order to do this, you must:
Here is a flowchart spelling out the whole process.
On top of a convenient log-in area, SSO allows users to take advantage of the BLI tool. You’ll also gain access to your global business’ health with all of your metrics combined into one sales graph.
Like we mentioned above, BLI lets you manage multiple listings from one marketplace. All you need to do is link the parent (i.e., where you’re currently selling) to the child (i.e., where you want to sell). BIL will then go and automatically edit the child listings for you, as long as they actually exist.
There are a few requirements you have to check off before you can work with BLI. You must:
If you fulfill all of these requirements you can remove or add listings, edit existing ones, and synchronize all of them from one spot (they even ensure you get the best conversion rate, too!).
There’s a few caveats that you need to consider, however:
BLI simplifies things by doing a lot of the work for you. If you prefer having more control, consider EOI.
Amazon’s Expand Offers Internationally (EOI) tool lets you apply offers you have in other marketplaces to ones you’re expanding into. All you need to get started is what’s called a Loader Feed File. This file contains 4 pieces of information you need to fill out:
EOI gives you total control over the pricing of your products in each individual marketplace. The tradeoff, however, is that you have to:
Also, an important thing to take note is this: for EOI to work properly, the listing needs to already exist in the target marketplace.
No matter which system you choose, you still need to determine the best fulfillment method for your business.
For selling Amazon products from the USA to the UK, you have to take a deep look at your business’ needs. There are multiple ways to sell within the EU market. Here are the options:
What if you’d like to stick to the western hemisphere, though?
For those who don’t want to conduct FBA overseas sales, a North America Unified Account provides the freedom to seamlessly conduct business in Canada, Mexico, and the US. It lets you manage and share inventories between all 3 regions for one monthly fee. This account is designed to:
There are two different types of SKUs: global and market-specific. Global specific SKUs are an umbrella SKU that span all 3 regions. For example, if you have 200 units in the US, Amazon Seller Central will say you have 200 units in Canada and Mexico as well. This is recommended for products you plan on selling across all 3 regions.
Market-specific SKUs are exactly what they sound like. Each SKU is specific to each market, meaning inventory is not shared. This is ideal for selling regional-specific products.
You can find more information about the North American Unified Account program here.
Keeping all of your stock in one warehouse while still selling internationally is also an option. This program is called FBA Export. Under this option, Amazon stores everything in one US warehouse and ships products to international buyers for you.
The benefit of FBA Export is that anyone, anywhere who has access to Amazon can buy from you. With over 60 countries all purchasing from your market, there’s a lot of growth potential.
Phew, that was a lot of ground to cover. It definitely is worth the time, though! Expanding your FBA business gives you the opportunity to become a worldwide brand with hundreds of millions potential customers spanning the globe.
No matter what your goals are, ZonGuru’s got you covered with an all-in-one tool set that minimizes your costs and maximizes your sales. Sign up now for a free 7-day trial to see for yourself!
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