Helix
One listing, engineered for both Amazon's AI and A9 engines
Helix™ is the AI Listing Engineering platform. It ingests your listing and the market around it, analyzes what both of Amazon's engines read, and structures the copy so they can. Then it keeps it current as discovery moves.
One method runs underneath:
Research the niche, position the product, structure the listing, measure how it performs.
Helix is currently available for US and UK Amazon marketplaces
Trusted by 5,000+ Amazon brands and agencies handling $200M+ in client revenue.
Benefits
02
The four layers an AI-native listing must satisfy
Semantic coverage
How well your listing covers the product relationships in COSMO, Amazon's knowledge graph.
Q&A coverage
Whether your listing answers the questions shoppers put to the Alexa for Shopping agent.
Audience-fit
Whether the listing reads as a match for the shopper the agent inferred.
Catalog eligibility
The structured product data Amazon needs in place before any of the copy counts.
Powered by Helix
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The loop
01
Score
02
Alert
03
Engineer
04
Publish
05
Verify
Features
04
Connect once, and your catalog is in
Score your catalog, revenue first
Engineer for both engines
Always watching, so you are not
Connect once, and your catalog is in
Connect Seller Central once and Helix pulls in your whole catalog, with nothing to upload. That one connection is what scores your listings, watches the ones you manage and publishes back to Amazon.
Get StartedGet started with
One Seller Central connection, your whole catalog, nothing to upload- Requires an Amazon Professional selling plan
- Works with your US and UK listings today
Score your catalog, revenue first
Your connected cataloge is read and your highest-revenue listings are ranked and scored, so you see where the value sits before you engineer anything.
Get StartedGet started with
- Revenue-first triage, your biggest listings scored first
- Scored on Semantic Coverage and Conversational Q&A Coverage
- The free AI Readiness Score reads one listing before you connect
Engineer for both engines
Helix rebuilds the copy for A9 keyword search and for the AI engine in one run, inside your own rules.
Get StartedGet started with
- Title, bullets, description and Item Highlights engineered together
- Custom rules at brand, product and transformation scope, all editable
- An output that breaks a rule never publishes
Always watching, so you are not
The listings you choose to manage are watched from the moment you add them, and Helix tells you the moment something changes.
Get StartedGet started with
- Alerts when your listing changes outside Helix or Amazon suppresses it
- Alerts on Buy Box loss, drift from what you submitted, and delisting
- One alert per issue, and it closes when the issue does
solutions
05
Run it from your own AI tools
If you already work inside your own AI tool, you can connect it straight to your Amazon data and to Helix. That runs on MCP, the connector standard that lets an outside AI tool operate Helix directly.
Connect your tool
Point the AI platform of your choice at your Amazon data and at Helix.
Work your catalog
Read and engineer your listings from inside the tool you already use.
Build your own workflows
Included with every subscription tier. Not available on credits alone.
Agencies
Cover a whole client catalog without adding headcount to check listings by hand, and manage every account against the same system.
See Helix for Agencies
Walkthrough
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See a Helix transformation in action
Watch the Helix framework turn a keyword-era listing into structured product knowledge: facts written so Amazon's AI can read them.
Pricing
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Pricing that scales with your catalog
Helix Starter
Perfect for a small catalog
$149
/mo
billed monthly
- Up to 15 managed listings
- 5 transformations / month
- Monitoring & alerts on every managed listing
- SP-API Seller Central connection
- MCP access for your AI tools
Choose Starter
Helix Growth
For medium sized catalogs
$299
/mo
billed monthly
- Up to 50 managed listings
- 10 transformations / month
- Monitoring & alerts on every managed listing
- SP-API Seller Central connection
- MCP access for your AI tools
Choose Growth
Helix Pro
For large catalogs
$699
/mo
billed monthly
- Up to 100 managed listings
- 25 transformations / month
- Monitoring & alerts on every managed listing
- SP-API Seller Central connection
- MCP access for your AI tools
Choose Pro
Helix Enterprise
Tailored to your scale
Custom
- Custom managed listings and transformations
- Volume pricing on request
- Priority support
- Monitoring & alerts on every managed listing
- SP-API Seller Central connection
- MCP access for your AI tools
Helix Starter
Perfect for a small catalog
$124
/mo
or $1,490 / year billed annually
- Up to 15 managed listings
- 5 transformations / month
- Monitoring & alerts on every managed listing
- SP-API Seller Central connection
- MCP access for your AI tools
Choose Starter
Helix Growth
For medium sized catalogs
$249
/mo
or $2,990 / year billed annually
- Up to 50 managed listings
- 10 transformations / month
- Monitoring & alerts on every managed listing
- SP-API Seller Central connection
- MCP access for your AI tools
Choose Growth
Helix Pro
For large catalogs
$583
/mo
or $6,990 / year billed annually
- Up to 100 managed listings
- 25 transformations / month
- Monitoring & alerts on every managed listing
- SP-API Seller Central connection
- MCP access for your AI tools
Choose Pro
Helix Enterprise
Tailored to your scale
Custom
- Custom managed listings and transformations
- Volume pricing on request
- Priority support
- Monitoring & alerts on every managed listing
- SP-API Seller Central connection
- MCP access for your AI tools
Not ready for a plan? Buy credits.
One credit buys one transformation. Credits you buy never expire - use them on their own for a one-off rebuild, or as a top-up when your plan's monthly transformations run out. Scoring and monitoring come only with a plan.
Are you an existing subscriber?
See your Founding Member offer
FAQ
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Questions sellers ask before they start
Read the FAQIs Helix a tool, a service, or a platform?
It is a subscription platform that engineers your Amazon listing for both engines Amazon runs, A9 and Alexa for Shopping, and keeps it current after publish. The free Amazon AI Readiness Score is the way in, before any spend.
Which marketplaces does Helix support?
Helix supports the US and UK Amazon marketplaces. Further marketplaces are in development, with no dates we can publish yet.
Will the engineered copy sound like my brand?
Yes. Helix drafts inside custom rules at three scopes, brand, product, and transformation, all built from your own catalog and fully editable. An output that breaks a rule never publishes.
Is there a free trial?
There is no trial, and creating an account is free with no card. From there, the free Amazon AI Readiness Score reads any live US or UK listing before you spend anything.
Amazon already grades my listing. Why another score?
Amazon's grade tells you whether your detail page is complete by Amazon's checklist. The Readiness Score measures whether the AI engine can confidently recommend your listing's text.
Need help or have some questions? Don’t hesitate to reach out to us.
Chat Now
Get Started
Start with your listings, or your Score
From the two engines a listing must win to the loop that keeps it current, that is the platform. Start with your catalog, or measure where a single listing stands today.
Helix is currently available for US and UK Amazon marketplaces