Katherine Bakotic

Katherine is a retail management professional with 10 years of expertise in strategy, marketing, and customer experience at premium brands. By leading strategic projects across topics and functions for brands like Kate Spade and Nike, Katherine excels in operationalizing consumer insights into tangible go-to-market strategies. At BRANDED, she is responsible for defining the corporate brand, raising brand awareness, leading the referral program, and engaging with ecommerce seller communities.