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Katherine Bakotic

5 Practical Tips to Launch a New Product in a New Niche

For a successful new product launch, you’ll need to build a strategy around product characteristics, customer audience, marketing & creative, and more. Check out our tips on how to prepare!

Posted on

May 25, 2022

by

Katherine Bakotic

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About Author

Katherine Bakotic

Katherine is a retail management professional with 10 years of expertise in strategy, marketing, and customer experience at premium brands. By leading strategic projects across topics and functions for brands like Kate Spade and Nike, Katherine excels in operationalizing consumer insights into tangible go-to-market strategies. At BRANDED, she is responsible for defining the corporate brand, raising brand awareness, leading the referral program, and engaging with ecommerce seller communities.

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