Over the years, Amazon has significantly improved its shipping speed to maintain the global e-commerce supremacy. In December 2015, Amazon’s average shipping time (click-to-door) in the US was 5.92 days. It had come down to 3.07 days in the next three years.
Amazon also lets sellers change and regulate the shipping speed to streamline the delivery time. It subsequently helps sellers improve inventory management, sales, and customer experience. For instance, slowing down the shipping speed can rule out the inventory shortage. Meanwhile, ramping it up for fast deliveries doesn’t just attract more customers but also helps you win the Buy Box.
It is worth noting that changing shipping speed/delivery time on Amazon Seller Central is not a one-step process. You need to be aware of a couple of things to manage the shipping time of orders. What are those things, and how can you take control of shipping speed/delivery time on Amazon?
Here, we will cover this vital aspect of selling operations in great detail.
Before discussing how to alter shipping speed, it is imperative to understand how Amazon identifies it on the Seller Central. Amazon uses the term “delivery time” to represent shipping speed on the Seller Central. It is essentially the estimated time between when a buyer places an order and the day they receive it. Amazon displays this estimated time on listings and checkout pages— the shorter the delivery time, the higher the shipping speed.
Amazon’s delivery time primarily comprises two periods/phases/durations: Handling time and transit time. Handling time is the duration between the customer’s order placement and when you hand the order over to your carrier. Meanwhile, transit time (previously known as shipping time on Amazon) is the time window that stretches from when your courier picks up the order and delivers it to the customer’s address.
The following schematics sums up the delivery time/shipping speed on Amazon.
So, delivery time is essentially the sum of handling time and transit time. In other words, if you want to modify the shipping speed, you have to modify the handling and transit windows. In the next two sections, we will thoroughly break down for you how you can change handling and transit times to adjust the shipping speed of your orders.
Usually, a seller account is set on a default handling time of either one or two business days. The account-level handling time applies to all the products you list from that account. So, changing the account-level handling time will change the duration of handling for all the listed products.
However, you’re not just limited to modifying the account-level handling time only. You can also set your preferred handling time for each product listing. Let’s see how you can modify handling time in both scenarios.
Changing account-level handling time is simple compared to modifying it for each product. The process goes like that:
It is a new feature packaged in the Handling Time settings. Order Handling Capacity essentially lets you set the number of shipped orders you can manage for a day. By assigning an order handling capacity, you can ensure that the handling of your orders is smoothly transferred to the next business day. In addition, creating this limit will ensure you can maintain your performance metrics and serve customers without spoiling their buying experience.
You may need more than the default handling time to ready and ship particular products. If that’s the case, you can change the handling time for that specific item. Modifying its handling time will subsequently alter its shipping speed as well.
Besides altering handling time, you can also modify transit time to change the shipping speed of your orders. As a seller, you have the option to opt for Shipping Setting Automation. When you select this option, Amazon regulates your transit time depending on your ship-from address, your carrier choices, and its transit time default windows.
But if you want to set slower or faster transit times manually, you need to follow the below steps.
You can also change the shipping speed of your orders by enabling the premium shipping options of one-day and two-day delivery operations. However, every seller is not eligible to opt for premium shipping. First, you need to fulfill the following requirements to qualify for premium shipping.
Amazon also provides a Premium Shipping Eligibility dashboard on the Seller Central. You can access it to see if you can opt for premium shipping.
Besides the requirements mentioned above, you must have processed ten or more orders across all shipping options in the last 30 days to opt for two-day delivery. You will need to follow more or less the same steps that you use to modify the handling time.
You will need to fulfill a bunch of requirements to be eligible to change shipping speed for one-day delivery.
Once you fulfill these requirements, you can ramp up your shipping speed to one-day delivery.
Before rounding off this article, let’s answer some of the frequently asked questions related to shipping speed changes on Amazon.
You can only provide same-day delivery to customers if you sell any of around 100,000 ASINs that Amazon promises to deliver in as fast as five hours. This Same-Day delivery option is open for all FBA sellers (as long as their listed ASIN qualifies for this service).
Yes, if you’re not taking care of your shipping speed through handling and transit time modifications, your Late Shipment Rate (LSR) may increase. Unfortunately, a high LSR is not good news for the seller account health.
Yes, you can change the shipping rates based on the delivery time and shipping method. For instance, you can charge more for one-day delivery than a standard delivery time.
If you’re a member of a Seller Fulfilled Prime (SFP), your estimated delivery time should aim for one and two-day shipments.
We hope that the above discussion helps you understand how you can change the shipping speed for buyers by tweaking the handling and transit times. You can improve your performance metrics and ensure customer satisfaction by having a hands-on approach to manage shipping speeds.
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