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Sellers who remain up to date with the latest Amazon trends have a better chance of picking out top products, predicting consumer demand, and ultimately, becoming the sales leader within their respective niches. 

To understand just how impactful Amazon trends can be, here’s a thought experiment: if you were given the choice of knowing which products perform really well in the market right now or products that will sell like crazy in the coming months, which one would you choose?

Although both answers are favorable to sellers, being privy to future trends will help you launch a wildly successful product on Amazon! 

That’s because by the time the product starts to gain traction among the masses, you’ve already applied for a trademark, created optimized product listings, started running PPC ad campaigns, contracted reliable suppliers, and ordered your first batch of inventory. 

Fast forward a few months, and you’ve established yourself as the dominant brand within your niche, all while rival sellers are beginning to put on their shoes!

So grab a coffee, get comfortable, and start reading about the top 6 Amazon trends that will help track best-selling products in 2022 and beyond.

What are Amazon Trends?

 When talking about ‘Amazon trends’ people either refer to:

  1. General trends related to the platform itself e.g. growth of the marketplace as a whole, or
  2. Trending products

The term or keyword is most commonly associated with trending products or product categories. Such trends offer insights on how to better manage inventory, predict—with some degree of accuracy—shifts in buyer demand, and provide opportunities to cherry pick the right products.

Of course, it pays to stay updated with external trends such as rising inflation rates, impact of social media advertising on sales, and the impact of technology on shopping behavior as all of these directly or indirectly affect your Amazon store. 

In this post, we’ll share pertinent Amazon trends that you should know to steer your Amazon business in the right direction.

Identifying Amazon Trends

Given how widespread and easily accessible information is online, it’s easy to identify Amazon trends. Check out the following options to get up to speed.

1. Check out Amazon’s Recommendations

The quickest way of finding out what’s selling well today (and tomorrow) is to log into Amazon with your buyer account and click on New Releases found just below the search bar. In this section, Amazon offers sellers insights about “Our best-selling new and future releases”, a list which it updates hourly.

In the same row you’ll find Movers & Shakers, a section that contains Amazon’s “biggest gainers in sales rank over the past 24 hours”. What’s more, you can filter search results based on product category for a quick snapshot of popular and trending products.

Note: Download and go through the Amazon Trends Report which looks at product demand and purchasing behavior both on and off Amazon. In this report, Amazon also takes account of buyer feedback and suggests what it thinks will be top trends for the coming season. 

2. Learn How the Pandemic Continues to Influence Buyer Behavior

The pandemic brought with it massive changes in consumer behavior and continues to influence the way people purchase goods online. One such change is the rise of online grocery shopping. 

According to eMarketer, grocery eCommerce sales on Amazon will reach a staggering $30 billion and will account for one-fourth of all digital grocery sales. Buyers purchase grocery on Amazon via

  • Amazon Fresh
  • Amazon Go
  • Whole Foods Market
  • Amazon.com

Now’s a good time to ride the wave and set up your own grocery store on Amazon. However, since it’s a gated category, you’ll need to meet a few requirements before Amazon lets you sell greens on its website, some of which include:

  • The food must be properly packaged, sealed, and labeled
  • Your business operations and products must comply with all applicable federal and state laws
  • Your seller performance must be up to par 

Visit Amazon’s Grocery and gourmet foods page to view the complete list of requirements.

Grocery aside, you can expect the following Covid-related products to remain popular for the coming months:

  • Hand sanitizers
  • Face masks
  • Disposable gloves
  • OTT medicines for influenza and the common cold
  • Fitness-related products

Pro tip: According to one study, consumers prefer to purchase from purpose-driven brands, i.e. businesses whose operations take into account how climate change impacts our planet. Now’s the right time to engage in CSR (Corporate Social Responsibility) campaigns and if you already do, include it in your bullet comments or A+ content section to let buyers know.

3. Start Talking with Suppliers to Discover Top Trending Products

One of the most successful business models used by third-party Amazon sellers is private label. And it’s no secret that most private label sellers source products from suppliers and manufacturers located in China. 

Medium to large-scale manufacturers produce and ship products for multiple Amazon businesses, meaning they have insights into what’s selling well (based on inventory orders) and quality control practices used to improve existing products on Amazon. 

Don’t hesitate to ask suppliers questions like ‘what’s the hottest product currently being sold in X category?’ or ‘in which Amazon marketplace does a specific product perform best?’

If they mention a product that’s related to the one you’re selling, consider expanding your product line (or just launch the suggested product if you’re a new seller). If a product that performs better overseas, can you introduce it to your audience? Carry out a test run using giveaways and Amazon Vine to determine product viability.

Let’s say you’ve yet to launch a product and don’t have any experience conversing with suppliers—no problem!

Just visit Alibaba.com, go through the list of popular product categories, reach out to suppliers, and use the in-built chat feature to start a conversation. Remember, the better your store performs on Amazon, the more orders requests these suppliers get. Since it’s in their best interest to see you do well, they won’t hesitate sharing insights about products trending on Amazon!

Note: Check out other marketplaces like Wish.com and AliExpress.com to uncover trending products. Another trick is to keep tabs on YouTube influencers and see what products they’re promoting. In both instances, use reliable third-party seller tools to validate product ideas.

4. Read Newsletters and Join a Seller Community of Like Minded People

Although millennials and Gen-Z prefer video over text as the medium to consume information, reading up newsletters and magazines still remains one of the best ways to stay updated with current industry developments. 

Hearing experts predict upcoming changes in market trends and consumer behavior increases the likelihood of noticing best-selling future products and, in general, is a great way to stay updated with the world of eCommerce.

5. Leverage Google Trends, Analytics and Facebook Insights

Google and Facebook are more than just a search engine and social media platform respectively. If you know how to use them properly, you could access insights not readily available to other Amazon sellers. For example, did you know that Google offers free tools like Google Trends and Google Analytics? 

As the name implies, the Google Trends tool is easy to use and can help you discover the latest trending search terms based on set time and location. 

You can even compare between different trends and use historical data to predict future spikes in demand. 

Similarly, Google Analytics is a powerful marketing tool capable of tracking website activity and allowing users to learn more about their customers’ gender, age, demographics, and a complete industry overview.

Anyone can use Google Trends, but if you have a website we recommend leveraging Analytics as well. However, if you’re an Amazon seller with a social media presence, add Facebook Insights to your arsenal of marketing tools. It offers valuable information related to buyer demographic, patterns, purchasing habits, and client engagement. 

6. Keep Tabs on the Competition

A less sophisticated method of keeping up with Amazon trends but effective nonetheless. Sometimes, the most effective strategy is to not reinvent the wheel and try to emulate what successful sellers within your niche are already doing. 

Visit competitors’ stores to inspect their product line and also check out their social media page (if any). Some brands keep buyers’ updated with routine posts so while you’re checking out their store, click on the Posts option in the drop-down menu. 

If the brand continues to talk about a specific product, do some product research of your own to see what all the buzz is about. Who knows, you might stumble on the next big thing!

Amazon Trending Products All Year Round 

Here’s a list of product categories that feature high-demand all year round:

  • Electronics
  • Books
  • Home & Kitchen
  • Pet Supplies
  • Jewelry
  • Video Games
  • Beauty Products & Cosmetics
  • Personal Care Products 

Note: Some of these product categories are restricted so you will need to ask Amazon for permission to sell in them first.

How to Find Top Trending Products on Amazon?

After having read this far, you now know how to keep up with the latest Amazon trends and a few evergreen product categories. But is there a way to uncover best sellers without paying an arm and a leg to product researchers or spend months researching yourself? Yes!

Modern Amazon selling software is capable of churning vast amounts of data taken directly from Amazon and shortlisting best selling products. Some of these recommendations have the potential to rake in hundreds of thousands of dollars in revenue each month. 

An example of a leading product research toolkit is ZonGuru—with 16 seller tools, it does way more than just product research, but that’s the aspect that we’ll be focusing on right now since our goal is to uncover trending Amazon products in the shortest time possible.

Step 1: Log into your account and click on the Product Research option on the left-hand side of your screen. Then, select the Niche Finder tool.

Step 2: Select a marketplace and input a keyword/search term of your choosing. If you don’t have a product in mind, just select the product categories that interest you. For this example, we went with Home & Kitchen, Kitchen & Dining, Office Products, and Pet Supplies.

Step 3: After hitting the Search button, here are the top trending products for the chosen categories in 2022. Hover over a product to view more details. 

In the above image, you can see that ‘red carpet’ is a popular search term and ticks all the right boxes:  sufficient buyer demand, relatively low to medium competition, mid-tier launch budget, and the potential to make healthy revenues. The more accurately a product meets this criteria, the higher its assigned Niche Score

And there you have it, a 3-step process that lets you uncover trending Amazon products based on your budget and the category of your choosing. 

P.S: Interested in trying out this tool for free? Avail a free 7-day trial today.

Best Practices to Validate a Trending Amazon Product

Think you’ve finally got your hands on a trending Amazon product? Keep the following points in mind.

Provide Value to Your Customer

Back when—well before the pandemic era—private labeling was on the rise, a misconception began to arise, and is still seen among some circles today. It was the belief that to succeed on Amazon, you could simply copy/paste a top product, apply your own branding to it, and wait for the sales to come in. 

The truth is, however, that private label FBA selling, or Amazon selling in general, is complicated. If you plan on selling generic products with little to no differentiating factor, why would buyers come to your store? The trick is to identify popular products and improve on them by addressing buyers’ pain points. 

Product development should include going through buyer feedback and seeing how top sellers satisfy their customers, and where to fail to deliver. Only when you offer a superior product will your advertising efforts yield fruit because, even with the most powerful marketing engine at your disposal, sub-par products can only get you so far. 

Pro tip: Sellers who satisfy—and exceed—buyer expectations have the highest chance of success in the long run. Don’t let profitability become more important than providing value to customers—offer a quality product and the money will soon follow.

Amazon PPC is Your Friend

Even after securing a trendy product, you’ll need to get the word out to potential buyers, and the best way to do that is by running paid ads. 

The main mode of advertising on Amazon is via PPC or Pay-Per-Click. You select the product you want to advertise, and have the option to target:

  • Keywords: Have your product appear for relevant search terms. The more competitive a keyword is, the more it costs to have your product displayed on the top of search engine ranking pages.
  • Products: Pay Amazon to have your product advertised on competitors' product listings. But before you manually target rivals’ listings, make sure your own product listing is optimized and convincing enough otherwise visitors will bounce and your ad budget will go to waste.

There are three types of PPC ads you can choose from: Sponsored Products, Sponsored Brands, and Sponsored Display. New sellers should work on creating, managing, and optimizing sponsored product ads first. 

Pro tip: Advertising your store or products off Amazon e.g. on social media campaigns is a sound strategy, but your primary focus should be on running and optimizing your PPC campaigns. These ads remain the most effective way of increasing impressions, product ranking, and overall sales.

Conclusion – Use Affordable Tools to Track Amazon Trends and Find the Next Big Product!

To recap, you can keep up with the latest Amazon trends by:

  1. Checking out Amazon’s best-seller and trending product categories
  2. Learn how consumer behavior continues to change and evolve due to the pandemic
  3. Reach out to suppliers to determine best selling products locally and abroad
  4. Read newsletters, magazines, and learn directly from veteran FBA sellers
  5. Use Google Trends, Analytics, and Facebook Insights to compare trending products
  6. Keep tabs on the competition

Starting an Amazon business from scratch all the way to profitability isn’t a walk in the park. Day to day operations are time consuming and don’t leave sellers like yourself with spare time to keep up with the latest Amazon trends. 

One solution to this problem is to join a community of ambitious and like-minded sellers including veteran, 7-to-8 figure brand owners. That way, you can stay updated with the latest FBA selling strategies and learn what works and what doesn’t, all without spending a dime!

There’s no lengthy sign-up process or hidden payments. Just sign-up today and elevate your Amazon selling game to a whole new level!

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