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The Amazon seller central dashboard has a nifty tool that allows sellers to bulk edit Amazon listings. Now, if you’re used to selling one or two products on Amazon, bulk editing may not sound all that useful. But for sellers who maintain massive catalogs (sometimes with more than 10,000 SKUs), it’s an invaluable feature!

Bulk editing Amazon listings can be confusing if it’s your first time, but don’t sweat it; this post is a step-by-step guide on how to quickly and easily bulk edit your product listings (along with screenshots).

How to Bulk Edit Amazon Listings

1. Log into your Amazon Seller Central account, select the drop-down menu on the top left of your screen, hover over Catalog, and select the Add Products via Upload option.

2. Head to the Download Spreadsheet section first and choose the template you need

3. Choose the marketplace you need

4. Scroll down to Step 1. Here, you must select your product’s exact category or the category in which you wish to add new products (this feature also lets sellers mass upload products on Amazon). For example, we chose Home & Kitchen > Kitchen & Dining > Wine Accessories > Wine Glasses.

5. Verify your choice by looking at the Summary of your selected products found just below the product classifier option.

6. Scroll further down the page to Step 2 and select your Amazon marketplace.

7. Click on the Generate Template button found below Step 3: Select the type of template section. An Excel file (.xlsm) will automatically download on your device. 

7. Open the Excel file and select the Template tab at the bottom (as shown in the image). You must fill this section with the required Amazon product details.

8. The Template tab contains empty sections sellers must fill and each ‘section’, i.e., single-colored rows and columns representing different aspects of a product detail page. The most important area here is the orange colored-section that you must complete. As for the rest of the field content, fill out as much as possible. Don’t worry if your Excel file contains values different from the ones shown in the image below, as the details vary according to the product category.

9. If you’re unsure which values to add in some regions of the Excel file, select the Valid Values tab (located beside the Template tab) for more details. Again, this isn’t a required step; it’s just to help new sellers or those bulk uploading Amazon products for the first time select the correct values.

10. Save your file after you’re done adding your product information. Then, head back to your Seller Central account and, this time, head over to the Upload Your Inventory File in the Add Products via Upload section.

11. Click on the Browse Files button to upload your Excel file. Next, type in your email address to know when the upload is complete (or if there are problems with uploading the file). Finally, hit the Upload button. 

Note: The time it takes for Amazon to process and implement bulk upload changes depends on the degree of changes made within the Excel file.

And that’s it. Complete the process a few times, and you won’t need to search for a guide anymore!


Time to answer some commonly asked questions.

What Is a Flat File Upload?

A flat file is an Excel document Amazon sellers download and use to make mass changes to their product listings. The Excel sheet contains empty fields that require information which appears in the front and back-end of detail pages. A flat file lets you change product price, improve SEO, and enhance customers’ shopping experience. 

What Are The Important Columns You Need to Fill Out in the Flat File Amazon?

The most important or required columns in an Amazon flat file appear at the left-most side of the Template tab. Fill each row and column in this section by selecting the correct field values from the drop-down options. In addition, you must fill mandatory fields like product price, type, brand name, images, etc.

Final Word

The bulk edit product tool is a necessary feature for uploading a bunch of products or edit listings in bulk. Common reasons for mass editing your product catalog include reducing prices during holiday seasons, mass removing underperforming ASINs, making changes to product attributes, inventory management, and, most importantly, listing optimization. 

Listing optimization can be a problem for sellers with loads of SKUs. You must analyze products in bulk and painstakingly edit listings for every single product. Make bulk editing and listing optimization easy using ZonGuru’s Listing Optimizer tool. It significantly improves listing scores, saves time, and pushes your products up the rankings.

Try out a free 7-day trial today!

Take Control w/ AI Prompting

Can AI Write a Better Listing Than You?

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Try Now For FREE
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