Gone are the days when optimizing a listing and comparing it with competitors would take a fair chunk of time. Today, you can do that all of it at the same time, from the same interface, and within a few minutes.
Enter ZonGuru’s Listing Optimizer where you can simultaneously carry out competitor analysis and optimize your listing from one of the most user-friendly interfaces on the block.
Let’s see how it works.
This page can be broken down into four sections.
Here, you have a list of keywords along with their search volume, KWOF score (ZG score), number of competitors, and the status of the given keyword in the listing.
You can hover over the ticks and stars to see where they are in the listing.
On the top left side of the page, you get this widget where all the in-review ASINs are stacked. You can click their icons to see their listing contents and optimization score in relation to the keyword list.
Below the listing widget, you get this panel where you see the values of three different parameters for the given ASIN/listing.
In this section, you can find all the listing content broken down into sections. There are Title, Bullets, Description, and Search Terms. Title, bullets, and Descriptions show the content that appears on the listing when anyone opens the connected product on Amazon.
However, the Search Terms box shows the backend keywords that a listing has used. Backend search terms don’t appear on the product page. Nonetheless, they play a part in optimizing the listing. You can use this section to fill keyword variations that may not be visually appealing or readable e.g. synonyms, misspellings, colloquial terms.
It is important to mention here that this section is editable. It means you can instantly add or remove the keywords from the Title, Bullets, Description, and Search Terms and update your listing then and there.
From these four sections within the same window, you can do the competitor analysis and optimize a listing in the most hassle-free and time-saving manner.
By looking at the optimization score against the given set of keywords, you can see how your and competitors’ listing is faring.
A quick glance suggests that your client’s listing is less optimized than competitors 1 and 2. Let’s see how you can optimize the client’s listing from the same window/interface.
You need to do three things to increase your optimization score.
Click on the client’s listing from the top right widget to start the optimization work.
There were no exact matches in the title before. With a few tweaks, we manage to get three exact matches in the title (three solid stars as shown below). You can see how drastically the optimization score has jumped up with these changes.
With the addition of some keywords to bullets and descriptions, the optimization score has jumped up further.
Finally, select the keywords that are yet to be used and include them in the search term column as backend keywords. After selecting the keywords, go to the drop-down column with the setting icon and select + Add to Search Terms.
With that, you’ve succeeded in increasing the optimizing score of your client’s listing from 3783 to 4964 within a couple of minutes. You can further increase the score by having more broad and exact matches in the title or by adding more keywords in the overall content and search terms.
After this keyword addition for optimization, you can update your Amazon listing directly from Listing Optimizer. Click on the setting button on the top right corner of the content section and select the Publish on Amazon option to update the listing.
So, this way, you can analyze competitors and optimize your client’s listing within a couple of minutes. On top of that, you can do this multitasking without using multiple tools and opening numerous tabs.
Listing Optimizer’s easy-to-navigate UI lets you do all of it in a time-efficient manner without breaking a sweat. This tremendous functionality comes in quite handy when you have to optimize multiple listings of different clients while treading tight deadlines.
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