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Gone are the days when optimizing a listing and comparing it with competitors would take a fair chunk of time. Today, you can do that all of it at the same time, from the same interface, and within a few minutes. 

Enter ZonGuru’s Listing Optimizer where you can simultaneously carry out competitor analysis and optimize your listing from one of the most user-friendly interfaces on the block. 

Let’s see how it works.

  • Open Listing Optimizer from the main menu of your ZonGuru Account. 

  • This is the main dashboard of Listing Optimizer. Name your session, select your marketplace and click on +Start New Session. Let’s suppose you want  to optimize a door mat listing. 

  • After clicking on +Start New Session, you’ll be brought to this window. On the left side, you can add keywords for which you want to analyze and optimize listings. On the right side, you can add your client’s listing and their competitors’ listings. You can add up to eight ASINs at a time in a single session. 

  • When you click on the +Add button, you get two options to add keywords: export a particular saved list from Keywords on Fire (KWOF) or add them manually. We’ll export here a saved filtered list from the Door Mats session on KWOF.

  • Search for the saved session you want to export. Also, pick what type of keywords from the list you want to export. For instance, if you pick Strong keywords, the tool will automatically export only those with higher scores. If you want to export all the keywords, select All keywords.

  • Pick the saved filtered session from KWOF to export to the Listing Optimizer. 

  • Select All keywords from the drop-down menu and Click on +Load Keywords from KWOF to export.

  • The Keywords will be added to the left side panel of the Listing Optimizer.

  • After adding the keywords, add the ASINs (client’s and competitors’) that you want to run the analysis on by clicking on Click here to add your first listing.

  • Enter the ASINs one by one by clicking on +Add Listing. You can add up to eight ASINs for a single session. Let’s suppose you want to optimize your client’s listing for the given list of keywords while comparing it with their top 3 competitors. First, add your client’s ASIN and then competitors’ ASINs.

  • These ASINs will be stacked on the right side of the panel. After the addition of the ASINs, the Listing Optimizer window will look like this:
C:\Users\Rathore\Documents\March 22\How to Optimize Any Listing to Compete with the Best on Page 1\01.PNG

This page can be broken down into four sections.

First Section 

Here, you have a list of keywords along with their search volume, KWOF score (ZG score), number of competitors, and the status of the given keyword in the listing. 

  • The green tick means all or some part of the given keyword is present in the bullets or description.
  • The white star with the golden outline means the corresponding keyword is present in the listing title as a broad match.
  • The solid golden star means the corresponding keyword is present in the listing title as an exact match.

You can hover over the ticks and stars to see where they are in the listing.

Second Section

On the top left side of the page, you get this widget where all the in-review ASINs are stacked. You can click their icons to see their listing contents and optimization score in relation to the keyword list.

Third Section 

Below the listing widget, you get this panel where you see the values of three different parameters for the given ASIN/listing.

  • Optimization Score: It defines the overall quality of your listing calculated by the strength of the keywords used and where they are placed in reference to all other ASINs assessed through Listing Optimizer. When you have your strongest keywords in the title and bullets of the listing, you get a good optimization score. 
  • Search Volume: The estimated cumulative monthly searches for all the keywords from your list. The number in blue shows the current potential search volume. Meanwhile, the figure in gray shows you many of those monthly searches your listing can possibly reach.
  • Combined Revenue: The estimated cumulative monthly revenue for all the keywords from your list. The number yellowish-green shows the current potential combined revenue. Meanwhile, the figure in gray shows you how much of that monthly revenue your listing can be optimized for.

Fourth Section

In this section, you can find all the listing content broken down into sections. There are Title, Bullets, Description, and Search Terms. Title, bullets, and Descriptions show the content that appears on the listing when anyone opens the connected product on Amazon. 

However, the Search Terms box shows the backend keywords that a listing has used. Backend search terms don’t appear on the product page. Nonetheless, they play a part in optimizing the listing. You can use this section to fill keyword variations that may not be visually appealing or readable e.g. synonyms, misspellings, colloquial terms. 

It is important to mention here that this section is editable. It means you can instantly add or remove the keywords from the Title, Bullets, Description, and Search Terms and update your listing then and there. 

Do Competitor Analysis and Optimize Client’s Listing within 10 Minutes

From these four sections within the same window, you can do the competitor analysis and optimize a listing in the most hassle-free and time-saving manner.

By looking at the optimization score against the given set of keywords, you can see how your and competitors’ listing is faring. 

Client’s optimization score

Competitor 1’s optimization score

Competitor 2’s optimization score

Competitor 3’s optimization score

                       

A quick glance suggests that your client’s listing is less optimized than competitors 1 and 2. Let’s see how you can optimize the client’s listing from the same window/interface.

You need to do three things to increase your optimization score.

  1. Have some exact matches in titles for the given list of keywords
  2. Add more keywords to the rest of the content.
  3. Add the remaining keywords to the backend keyword column (search terms)

Click on the client’s listing from the top right widget to start the optimization work.

There were no exact matches in the title before. With a few tweaks, we manage to get three exact matches in the title (three solid stars as shown below). You can see how drastically the optimization score has jumped up with these changes.

With the addition of some keywords to bullets and descriptions, the optimization score has jumped up further. 

Finally, select the keywords that are yet to be used and include them in the search term column as backend keywords. After selecting the keywords, go to the drop-down column with the setting icon and select + Add to Search Terms.

With that, you’ve succeeded in increasing the optimizing score of your client’s listing from 3783 to 4964 within a couple of minutes. You can further increase the score by having more broad and exact matches in the title or by adding more keywords in the overall content and search terms. 

After this keyword addition for optimization, you can update your Amazon listing directly from Listing Optimizer. Click on the setting button on the top right corner of the content section and select the Publish on Amazon option to update the listing.

So, this way, you can analyze competitors and optimize your client’s listing within a couple of minutes. On top of that, you can do this multitasking without using multiple tools and opening numerous tabs.

Listing Optimizer’s easy-to-navigate UI lets you do all of it in a time-efficient manner without breaking a sweat. This tremendous functionality comes in quite handy when you have to optimize multiple listings of different clients while treading tight deadlines.

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