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Like any business, selling on Amazon requires discipline. As a seller, you can’t win the Amazon marathon with the arbitrary use of listing optimization and PPC schemes. You also need a carefully planned to-do list for every day, week, month, and quarter for all Amazon tasks. 

If you’re not sure how to break down your overwhelming workload into simple daily, weekly, monthly, and quarterly routines, download the Successful Amazon Seller Cheatsheet. It covers all required activities to run an Amazon FBA business with success. Let's dive in.

Daily Tasks Checklist

First of all, check your email linked to your Seller Central and ZonGuru account. You will find out a lot of new developments that may need your attention through email notifications. Here’s the list of things that you’ll find out through email. 

  • Return requests
  • A to Z guarantee claims
  • Chargeback claims
  • Suppressed listings
  • Potential IP violations or Hijacking attempts (via ZonGuru Product IP Monitor)
  • Negative customer feedback
  • Follow-up emails (via ZonGuru Email Automator)
  • Case log updates

Besides checking email, these are the daily tasks you need to take care of via your Seller Central dashboard or ZonGuru tools.

Check Daily Sales and Sales Distribution (PPC and Organic) 

It is important to keep track of daily sales volume as well as the share of organically and PPC-driven sales. ZonGuru’s Business Dashboard makes it quite easy to have your eyes on those important numbers. 

  • Expand the Business Metrics drop-down column from the main menu of your ZonGuru account and click on Business Dashboard

  • Select the previous day from the custom range. 

After selecting and applying the date, the Business Dashboard provides all metrics and figures for that particular day/duration. 

When you scroll down the Business Dashboard page, you can see the Sales Breakdown widget. 

Here, you can see a pie chart that gives you a daily sales breakdown of both organic and paid sales. You get the actual figures along with their percentages without running any calculations. 

Check Daily Net Profit 

It is important to know what your numbers are after leaving out the working expenses. Again, Business Dashboard comes in handy where you can find your daily net profit with all calculations already done by ZG’s responsive algorithm. 

First, select the previous day from the Custom Range (as shown above) and then locate the Net Profit section on Business Dashboard to get the daily net profit numbers.

You can also see a very comprehensive yet easy-to-understand profit breakdown under daily net profit. This breakdown column gives you a detailed look at daily gross revenue, Amazon fees, Cost of Goods Sold (COGS), advertising costs, and refunds. With this daily detailed overview, you can find out any unexpected uptick in Amazon service charges and subsequently escalate the issue with Seller Support. Similarly, daily ad cost is also a good indicator of how well you’re doing with your marketing (PPC) activities. 

You can further expand this table to get a detailed breakdown of Amazon fees and advertising costs. 

Check BSR

Best Sellers Rank (BSR) on Amazon is a good indicator of how a certain listing is doing in a particular category and niche. This ranking is quite dynamic and sometimes even undergoes hourly changes. Therefore, it is a good practice to see the BSR of your listing every day to see how your listings are doing in the given product category. This ranking can give you a fair idea of how competitive a niche or sub-niche is.

Open the product page of your listing and scroll down to the Product details section

On some product pages, BSR is given under the Additional Information section.

Check Keywords Rankings and Track Any Changes in Positions 

A good optimization regimen always entails a strong feedback mechanism where you track keyword performance and modify your listing content and PPC maneuvers accordingly. Suppose you have optimized a listing for some top relevant keywords and now want to see how the listing has done against those keywords. 

  • Open the Monitoring & Alerts section from the main page of your ZonGuru account and click on Keyword Tracker

  • It will open the main panel of Keyword Tracker.

  • Add your ASIN(s), select the marketplace, and click on the + Add button. It will return you a performance chart of the top ten relevant keywords.

  • Your Keyword Tracking session will be displayed like this. Click on the eye button to get the detailed tracking of the ten most relevant keywords. 

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  • This is what you’ll see when you click on the eye button. 

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The Position Change parameter is the key performance indicator here. By looking at this data point, you can see for which keywords your listing is doing well and where you need to replace the keywords or change their position in the listing to get better results.

Here, the given listing has gone up four positions for the keyword “door draft stopper” in the last 30 days. Meanwhile, its position for the keyword “draft stopper” has dropped by ten places in the same period. All the columns here are updated daily.

Once you enter an ASIN in the Keyword Tracker, ZonGuru automates the performance tracking for you. This means you can come back whenever you want and see how your listing is faring for the given set of keywords. 

It is also important to mention here that you’re not bound to track the performance of a listing only for the top ten most relevant keywords. If you have used a keyword list from the Keywords on Fire (KWOF) session in your optimization work and want to see how a listing is performing for those keywords, you can use Keyword Tracker for that. 

  • Open the Saved keyword session from the KWOF and click on the Setting drop-down menu. 

  • Click on “Add to Keyword Tracker”

  • Mention the ASIN for which you want to track the performance of those keywords and select OK.

You can track the performance of up to 50 keywords of your listing by synching Keywords on Fire with Keyword Tracker. 

Check Performance Notifications

Performance notifications are the call-for-action messages for sellers to ensure they maintain their account’s health. Checking performance notifications daily and resolving them promptly is essential to maintain the selling ability of your account. 

  • Expand the Performance drop-down menu from the main page of your Seller Central account and click on Performance Notifications

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  • Open notifications and see what needs to be done. 

Check Inventory Health Data

Keeping tabs on inventory data is essential for maintaining good sales volume and supply chain regimen. Therefore, an Amazon seller who wants to cut above the rest should check their “Inventory Health” daily. 

You can easily do that by looking at certain metrics in the Manage Inventory Health section on your Seller Central account. 

  • Expand the Inventory drop-down menu from the main page of your Seller Central account and click on Manage Inventory

  • Move to the Manage Inventory Health section.

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  • Look at the sell-through rate and Inventory age of the given ASIN/SKU.
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The Sell-through rate is the number of units sold and delivered over the past 90 days divided by the average number of sellable units in fulfillment centers during that time. It is a good metric to assess the efficiency of your supply chain. A higher sell-through rate implies a robust supply chain as well as good sales volume. The Inventory Health section also shows you the drop or increase in the sell-through rate in the last 90 days.

Then, there is the Inventory age section. Inventory age shows the age of your in-stock units. It helps you to quickly identify how long your products have been in fulfillment centers and if they will be subjected to long-term storage fees. In the above example, you can see four units have inventory age within 60 days. Then four units have an inventory age in the range of 61-90 days. Lastly, 438 units have an inventory age between 91 and 180 days.

Check Case Log Update

Usually, you get an email notification on any update if you’ve launched a case with the Seller Support team. Nonetheless, it is a good practice to see the Case Log section in your Seller Central profile once in a while, especially if you’ve opened more than one case at a time.

  • Click Help on the top right corner of your Seller Central home page.

  • Click on Case log.

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  • You can see all the updated correspondence on different cases here. 

Weekly Tasks Checklist

Apart from things that you need to oversee daily, some Amazon tasks should be taken care of on a weekly basis. 

Discover New Competitors 

If you want to rule a niche, you must keep tabs on every new competitor entering it. It can be done through a manual search. However, a streamlined and time-efficient way to find new competitors is to use ZonGuru’s Niche Finder.

  • Expand the Product Research drop-down column from the main menu of your ZonGuru account and click on Niche Finder.

  • Select the product category or enter the seed keyword to get the list of niche keywords.

  • Niche Finder returns you a list of 50 niche keywords related to that product category or seed keyword. 

  • You can then click on any niche keyword to find new competitors of your listing. 

Here, you can find the top 25 ASINs for the given keyword (heated coffee mug for home) in a glimpse. You can see if some new listings are making their way among the top ranks. Moreover, you can find the level of competition of those new ASINs by looking at their Listing Strength (LS). LS is a score that Niche Finder calculates while factoring in multiple attributes of the given ASIN. The higher LS score means the corresponding ASIN/listing is tougher to beat. 

Check PPC Performance

The sponsored ad campaigns from your seller account need weekly supervision. By appraising the performance of your PPC campaigns every week, you will always know which campaigns are paying dividends and where you may need to make changes. 

  • Expand the Advertising drop-down menu and click on Campaign Manager.

  • Click on Measurement and reporting from the vertical column on the left. 

  • Click on Reports.

  • Click on the Create Report button.

  • Set configurations and click on the Run Report button and Amazon will process your request. 

  • Once the report is ready, you can download it in Excel format from the main column.

  • You can find the total number of impressions, click-thru rate, cost per click, Advertising Cost of Sales (ACOS), and many other KPIs of different campaigns, ad groups, and targeted keywords for the last seven days in a single sheet. You can then use those KPIs to assess the failure or success of your PPC activity e.g. if your ACOS for a particular ad group is low (around 15-25%), you can term that PPC work as a success.

 

Optimize PPC Performance 

Besides appraising PPC performance, you may also want to optimize the PPC activity to make the most of every cent of your marketing budget. This is also done in the Campaign Manager section. 

  • Scroll down the Campaign Manager page and click on the PPC campaign that is currently live.

  • The campaign page will open.

Whether you want to adjust bids for different ad placements, exclude some phrases from the campaign (through negative keywords), or change your daily PPC expense, you can do it from here.

  • Go to Placements and make bid adjustments for different ad placements.

  • Add negative keywords to ensure your ad budget doesn’t bleed on unwanted search queries.

  • Change your daily PPC expenditure and bidding strategy from Campaign settings.

Evaluate and Plan Email Marketing Campaigns

Amazon allows you to develop customer engagement via email. As a professional seller, you must capitalize on that opportunity. However, crafting follow-up and feedback emails and sending them to relevant buyers is a lot of work without automation. 

You can use ZonGuru’s Email Automator to trim down the tiresome part of email campaigns. Email Automator provides you with a list of readymade templates from its library. You can also create new email templates from scratch.

  • Expand the Customer Engagement column and click on Email Automator from the main menu of your ZonGuru account.
  • Name your campaign (e.g. Feedback campaign for XYZ product), add the ASINs for which you want to run that campaign, select the marketplace, enter the subject, and write down the email to make your own template. 

  • You can also add attachments (e.g. a user manual) to your email. 

  • Customize particular settings to put your email campaign on cruise control. For instance, you have to choose how many days after the shipment and delivery of the product you want to send the email. Then you can select the days and time of the day when you want your buyers to receive those emails. Email Automator also allows you to leave out orders with negative feedback and refunds from your email campaigns. 

  • From Email Automator, you can also review the email campaigns that are already kicked off.

Check for Seller Feedback and Tack Action

It is essential to be aware of what seller feedback you’re getting. Like product reviews, customers also provide seller feedback regarding their overall shopping experience with you. Good seller feedback is necessary to attract more customers, win Buy Boxes, and prevent account suspension. 

  • Expand the Performance drop-down column from the main menu of your Seller Central account and click on Feedback

  • You can see the overall (lifetime) seller feedback rating of your account with the breakdown of positive, negative, and neutral feedback there.

  • Scroll down to see the recent feedback along with the rating and comments. 

  • You may want to take action on negative ratings. Usually, it’s about contacting the customer and trying to address their grievances and explain your position. 

Having a swift response against negative ratings helps you maintain good seller feedback. Therefore, we recommend checking this performance section on Seller Central every week.

Check Competitor Listings

Every week, check how your competitor ASINs are doing. You should look at their sales numbers and any significant changes to the listing content and features. ZonGuru’s Sales Spy and Product Pulse are quite useful for this analysis.

You can use Sales Spy to find out about the revenue, sales volume, BSR, and estimated profit of your competitor ASINs for any time period. 

  • Expand the Product Research drop-down column and Click on Sales Spy from the main menu of your ZonGuru account. 

  • Add your competitor ASINs in the search bar and click on the +Add button.

  • Select the duration for which you want the data.

  • You can see the sales volume, revenue, estimated profit, BSR, and the number of sellers (if it’s not a private label product) for the selected period of time.

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Once you add an ASIN to Sales Spy, it starts tracking the sales numbers of the corresponding listing, which you can see whenever you want.

After sales data, you can see the changes to the listing content and features of your competitor ASINs. You can use Product Pulse for that. 

  • Expand the Monitoring & Alerts drop-down column and Click on Product Pulse from the main menu of your ZonGuru account. 

  • This is the main panel of the tool from where you can seamlessly monitor your listing for any changes.

  • Add the ASIN that you want to track, select the marketplace, and click on the +Add button. 

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  • The tool will fetch the listing from the respective Amazon marketplace with all the information you want to monitor the ASIN for. Click on the eye button to see the details. 

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  • This is the expanded view of Product Pulse for an ASIN. 

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There are 15 parameters for which Product Pulse monitors a listing. The Latest Change column shows you the date at which a modification to the corresponding value (price, status, ratings, etc) has occurred. Then, there are Old and New Value columns to show you the degree of change. 

For instance, Product Pulse tracks price and lets you know if your competitor has changed the pricing (possibly to win the Buy Box or undercut others in the niche). Then, it also tracks modifications to Title, Bullets, Description, and Backend Keywords that suggests the competitor might have added, replaced, or removed keywords to further optimize their listings. 

On top of that, you can keep tabs on multiple listings through a single window/interface. You can take a glance at any listing and its changes within seconds by clicking on the eye button. 

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Check Listing Quality Dashboard

Listing Quality Dashboard is relatively a new feature on Seller Central. It essentially recommends actions that can improve the quality of your listing. As a result, you succeed in making your product more visible to Amazon search algorithms. Also, taking care of those recommendations can help you decrease the return rate and prevent listing suppression. 

  • You can find this dashboard in the Manage Inventory section. 
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  • In the Recommendation column, you can see if Amazon identifies anything that you should add to your listing. This example shows the corresponding ASINs/listings have four and two missing attributes. Click on View all X missing attributes to see what needs to be added.

  • The Recommendation details pop-up window shows you what fields you need to fill in for improving the quality of your listing in terms of search results and product overview. Add the relevant details and click on the Save and Close button.

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It is worth mentioning that you don’t always need to fill in the missing attributes. If you think a missing field is not relevant to your listing, you can leave it as-is.

Take a Look at Inventory 

If you want to be on top of things with your inventory planning, you need to use ZonGuru’s My Product feature. Here, you can enter the manufacturing time, shipping time, and 3PL stock values that automatically sync with ZonGuru’s Business Dashboard. 

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Once you enter the relevant values here, you can go to the INVENTORY SUPPLY section on the Business Dashboard every week and see how you’re doing on that front. 

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The Inventory Supply widget on Business Dashboard gives you a quick overview of how you are doing with inventory for different listings. The In-Stock column shows the number of units that are available in fulfillment centers for delivery. The Take Action column serves as a reminder for when you need to restock the inventory from the supplier. 

If the inventory age of your stock is high, you can make this check a monthly task.

Monthly Tasks Checklist

Some Amazon work is not recurrent like the tasks we’ve discussed above. You can break down that work into monthly tasks. 

Check Your Listings for Keyword Indexing

Check every month if all your Listed ASINs are indexed for the relevant search queries and keywords. This check is essential to ensure all your products remain visible for all the relevant shoppers’ queries. The easiest way to check the keyword indexing of your listing is to use ZonGuru’s ASIN Index Checker.

  • Enter your product ASIN, select the marketplace, type the keywords and queries you want to check the indexing for, and click on the GET RESULTS button.
  • You can instantly find out for which keywords your product is indexed or not.

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This monthly check can guide you for your next listing optimization iteration. For instance, you may want to optimize your listing content for the keyword “home coffee mug” to get your listing indexed for that particular customer query. 

You can also use Keyword Tracker to see if your listing is indexed and ranked for the top-performing relevant keywords. 

  • Enter your ASIN and click on the +Add button.
  • Click on the eye button to see all the top-performing keywords your listing is indexed for along with rank and page positions. 
  • This is the expanded view. 

Check Listing Performance

Besides checking the listing through ZonGuru’s Keyword Tracker every day, you should also have its detailed performance assessment once a month. 

You can use these three ZonGuru tools to appraise the monthly listing performance.

  • Keyword Tracker: To see how your listing has ranked for the given time period for the most relevant keywords.
  • Business Dashboard: To see the revenue, profit, and expense breakdown of your ASINs for the given time period.
  • Keywords on Fire: To see if your ASIN is ranked among the top 25 listings for the relevant list of keywords. You can also see the search volume, revenue, and conversion rate for those keywords. 

We’ve already discussed how to use Keyword Tracker and Business Dashboard to appraise listing performance. Now, let’s see how you can use Keywords on Fire to assess your listing performance. 

  • Open Keywords on Fire (KWOF) from the main page of your ZonGuru account.

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  • This is the main dashboard of KWOF. Click on Add products by phrases.

  • Name your session, add your seed search query/main keyword, and click on the Search button. 

  • The search will return you the 25 most relevant ASINs. Select all the ASINs to get the maximum relevant keywords and click on +Add Products.

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  • You will get a list of unique keywords for which the 25 most relevant ASINs are indexed for any position. It is worth mentioning that not every ASIN might be optimized for all the keywords.

  • Scroll down the horizontal bar to see where your product/ASIN is getting ranked for different relevant keywords. If your ASIN has better rankings for keywords with a high ZG Score, it means your listing is putting up a good performance. You can confirm those findings with the numbers available on ZonGuru’s Business Dashboard or Amazon business reports.

You can also use this KWOF’s valuable comparative feature to see how your competitors are faring for the same keywords. 

Do Market and Competitor Analysis

Market and competitor analysis is an important reality check for any seller. We’ve already discussed how you can use ZonGuru’s Sales Spy and Product Pulse to keep an eye on your competitor. Interestingly, you can also use ZG’s Listing Optimizer to run a more detailed monthly competitor analysis. 

Let’s see how.

There are three insights from Listing Optimizer that can help you understand how your competitors are doing on the optimization front. 

  • Optimization Score: If a competitor scores better than you, it shows that their listing is optimized for more keywords than yours from the given list. Conversely, if a competitor’s optimization score is lower than yours, it means you have optimized your listing for more keywords. 
  • Keywords Included in Listing: If you see a competitor’s listing having a good optimization score but doesn’t include many high volume/revenue keywords, it shows that you have a chance to optimize your listing for those keywords and move past your competitor for overall search volume and conversions. 
  • Search Terms: This column is very crucial when you run competitor analysis. It will show you all the backend keywords that are not visible on the listing page but still help your competitors to improve and sustain their organic ranking. You can also put relevant keywords in that box to improve your backend keyword profile.

  • Open Listing Optimizer from the Listing Optimization drop-down column of the main ZonGuru menu.

  • Name your session and click on + Start New Session.

  • Add ASINs of your listing and its competitor listings. Also, add the list of keywords for which you want to assess the competitors.

 

  • First look at the optimization score and keyword status of your own list. Then, you can click on icons on the top right to see the same data points for competitor listings. Here, we will show you how to compare your listing with one competitor. You can do the same for other competitors as well.

The Listing Optimizer analysis shows that your listing has an optimization score of 6,577, which is about average. On the left side, you can see how many keywords your listing is already optimized for. 

Now, move to your competitor’s listing.

Listing Optimizer shows that this competitor has a better optimization score than your listing. It is already optimized for a lot of keywords from the list you’ve uploaded. It confirms that you may also need to optimize your listing content for the same set of keywords. 

After this, identify the keywords the competitor listing is not currently optimized for. 

Here, the same listing (with a good optimization score than yours) is not optimized for keywords like “snow mat for entryway”, “heavy duty door mat”, and “extra large door mat”. These keywords boast reasonable search volume so you may get an edge over your competitor if you optimize your listing for these keywords. 

In the last, see the Search Terms column of your competitor. 

Surprisingly, this competitor hasn’t made the most of backend keyword optimization. So, this is another optimization opportunity where you can easily get ahead of your competitor by adding a large number of relevant backend keywords to your listing. 

Repeat the same exercise for other listings and you will find out how your competitors are doing with their optimization work and how you can catch up or get ahead.

Amazon Brand Analytics

If you’re a Brand owner and registered with Amazon Brand Registry, you can also use Amazon Brand Analytics to get valuable insights into the market and competition. Open Brand Analytics from the Report drop-down column of the main menu of your Seller Central account.

You can find these important market and competition insights in the Brand Analytics report.

  • Relative keyword popularity and ASINs getting more traction for the given set of keywords.
  • Click and conversion share of ASINS for particular search terms.
  • Top 5 products viewed by your customers alongside your product.
  • Demographic breakdown of your customers (based on age, household income, education, marital status, and gender).

Take Care of Monthly Accounting

It is important to develop a balance sheet of your Amazon operations on a monthly basis. It will give you a clear picture of your account’s fiscal performance. If you’re well-versed in basic accounting, you can do it on your own. You can get the relevant data and numbers from your Seller Central’s Payment Report, Business Report, and ZonGuru’s Business Dashboard. 

  • Click on Payments from the drop-down menu on your Seller Central’s home page.

  • You can find total balance, net proceeds, recent payouts, and various other relevant numbers from the Payments Dashboard.

Then, you can get your sales numbers from Business Reports presented on your Seller Central account.

  • Click on Business Reports from the Reports drop-down column.

  • Open Sales and Traffic from the vertical column on the left side of the Business Reports page.
  • From here, you can get the sales data for a particular time window.

If you have synched ZonGuru’s My Product and Business Dashboard with your seller account, you can then get all those numbers on a more user-friendly and easy-to-navigate interface. 

Monthly Inventory Checks

Besides checking your inventory every week through ZG’s My Products and Business Dashboard, you should also get a monthly inventory report from Amazon to reconcile your listings with your available stock and your own records. This is an effective way to check the precision of your FBA ecosystem.

  • Open Inventory Reports from the Inventory drop-down column of the main menu.

  • Select Report type (Inventory Report) and click on the Request Report button. It can take 15 to 45 minutes to generate the required report. 

  • Once the report is ready, you can download it from the same page in a text format.

This report will be a summary of the products that you have available for sale on Amazon. The report provides the SKU, price, quantity, and ASIN for each of your current offers.

Create More Sales Channels

Apart from listing optimization and PPC campaigns, you should strive to generate traction from your listings from non-Amazon sources as well. The best place to create more traffic and sales for your listings are the websites that are part of the Amazon Affiliate program. 

You should find affiliate websites relevant to your niche and collaborate with them so they feature your products in their review blog posts. There is one hack for quickly finding all the affiliate websites relevant to your product/niche i.e. use Google’s search operator query.

  • Open Google, write Amazon Services LLC Associates Program in double-quotes, add plus sign, right the niche or product type, and finally hit the enter button.

  • You will get all the Amazon affiliate websites that feature the given product niche.

You can shortlist the websites whom you want to partner with to add another stream of traffic to your listings.

Check Detail Page Sales and Traffic by ASIN for More Nuanced Sales Data

When you open the Business Reports page, you can see a section “Detail page sales and traffic” under the heading By ASIN on the left side. This report provides a comprehensive performance report at the product level. This is perhaps the most in-depth product reporting that Amazon offers to sellers.

Here, you can see how many sessions (1 session = 1 unique visit in 24-hours), page views, Buy Box percentage your SKUs/ASINs have acquired in the chosen timeframe. Then, you can find the Unit Session Percentage (USP) of your SKUs/ASINs. USP is a more nuanced version of conversion rate. It is the ratio of the total number of units sold to the total number of sessions in the given time period.

Let’s try to understand it with the help of an example.

If 4 out of 10 visitors land on your listing and place an order for one unit each, the conversion rate will be 40% while the unit session percentage will also be 40%. If 2 of those 4 buyers order 2 units each, the conversion rate will remain the same (40%) — but the unit session percentage will rise to 60%. 

Check IPI Score

Inventory Performance Index (IPI) is a metric introduced by Amazon that calculates how efficiently and productively a seller manages their FBA inventory. Amazon updates it weekly.

  • Open Inventory Planning from the Inventory tab of the main menu of your Seller Central account.

  • Click on the Performance tab.

  • It shows you your IPI score and the factors that have determined the score. Then, it also recommends actions that can boost your IPI score.

Quarterly Tasks Checklist

Quarterly assessments and brainstorming are an essential part of most business models. The same is the case with Amazon FBA. Whether it is exploring new opportunities on the Amazon landscape or reviewing and reworking listing optimization in detail, there are some tasks that you need to look after once in three months.

Optimize Listings for Improved Clicks and Conversions

Listing optimization can be a monthly, bi-monthly, or quarterly task, depending on how dynamic your niche is. If you’re working in a product category with cut-throat completion and changing searching trends, you may need to optimize your listing for the right set of keywords every month. Otherwise, you should review and optimize your listing after three months. 

Taking care of this tremendous task has become easy with ZonGuru’s Listing Optimizer. This user-friendly tool allows you to thoroughly optimize your listing within a couple of minutes. 

  •  Open Listing Optimizer from the main menu of your ZonGuru Account. 

  • This is the main dashboard of Listing Optimizer. Name your session, select your marketplace and click on +Start New Session. Let’s suppose you’ve to optimize a door mat listing. 

  • After clicking on +Start New Session, you’re brought to this window. On the left side, you can add keywords for which you want to analyze and optimize listings. On the right side, you can add your and competitors’ listings. You can add up to eight ASINs at a time in a single session. You can use competitor listings as a reference point for your optimization work. 

  • When you click on the +Add button, you get two options to add keywords: export a particular saved list from Keywords on Fire (KWOF) or add them manually. We’ll export here a saved filtered list from the Door Mats session on KWOF.

  • Search for the saved session you want to export. Also, pick what type of keywords from the list you want to export. For instance, if you pick Strong keywords, the tool will automatically export only those with higher ZG Scores (a higher score means a better optimization value). If you want to export all the keywords, select All keywords.

  • Pick the saved filtered session from KWOF to export to the Listing Optimizer. 

  • Select All keywords from the drop-down menu and Click on +Load Keywords from KWOF to export.

  • The Keywords will be added to the left side panel of the Listing Optimizer.

  • After adding the keywords, add the ASINs (yours and competitors) that you want to run the analysis on by clicking on Click here to add your first listing.

  • Enter the ASINs one by one by clicking on +Add Listing. You can add up to eight ASINs for a single session. Let’s suppose you want to optimize your listing for the given list of keywords while comparing it with its top three competitors. First, add your ASIN and then competitors’ ASINs.

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  • These ASINs will be stacked on the right side of the panel. After the addition of the ASINs, the Listing Optimizer window will look like this:
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This page can be broken down into four sections.

First Section 

Here, you have a list of keywords along with their search volume, KWOF score (ZG score), number of competitors, and the status of the given keyword in the listing. 

  • The green tick means all or some part of the given keyword is present in the bullets or description.
  • The white star with the golden outline means the corresponding keyword is present in the listing title as a broad match.
  • The solid golden star means the corresponding keyword is present in the listing title as an exact match.

You can hover over the ticks and stars to see where the corresponding keywords are in the listing. From this section, you can easily identify the high-volume keywords missing from your list. 

Second Section

On the top left side of the page, you get this widget where all the in-review ASINs are stacked. You can click their icons to see their listing contents and optimization score in relation to the keyword list.

Third Section 

Below the listing widget, you get this panel where you see the values of three different parameters for the given ASIN/listing.

  • Optimization Score: It defines the overall quality of your listing calculated by the strength of the keywords used and where they are placed. When you have your strongest keywords in the title and bullets of the listing, you get a good optimization score. 
  • Search Volume: The estimated accumulative monthly searches for all the keywords from your list. The number in blue shows the current potential search volume. Meanwhile, the figure in gray shows you many of those monthly searches your listing can possibly reach.
  • Combined Revenue: The estimated accumulative monthly revenue for all the keywords from your list. The number in light green shows the current potential combined revenue. Meanwhile, the figure in gray shows you how much of that monthly revenue your listing can be optimized for.

Fourth Section

In this section, you can find all the listing content broken down into sections. There are Title, Bullets, Description, and Search Terms. Title, bullets, and Descriptions show the content that appears on the listing when anyone opens the connected product on Amazon. 

However, the Search Terms box shows the backend keywords that a listing has used. Backend search terms don’t appear on the product page. Nonetheless, they play a part in optimizing the listing. You can use this section to fill keyword variations that may not be visually appealing or readable e.g. synonyms, misspellings, colloquial terms. 

It is important to mention here that this section is editable. It means you can instantly add or remove the keywords from the Title, Bullets, Description, and Search Terms and update your listing then and there. 

After you’re done with your optimization work, you can update your Amazon listing directly from Listing Optimizer. Click on the setting button on the top right corner of the content section and select the Publish on Amazon option to update the listing.

Look for Expansion Opportunities

Amazon is a dynamic marketplace. You can’t bank one or two products if you’re in for the long run. Therefore, it is always a good idea to explore new products and niches for your portfolio every three months. Besides manual search on Amazon and seeking advice from seasoned sellers, you can use ZonGuru’s Niche Finder to find expansion opportunities.

  • Expand the Product Research drop-down column from the main menu of your ZonGuru account and Click on Niche Finder.

  • Click on the Advanced Mode and Select the product category or enter the seed keyword to get the list of niche keywords (e.g. portable stoves). WIth Advanced Mode, you get a number of filters you can apply to customize your search and explore niches for exact requirements. 

  • Niche Finder will return you 50 keywords related to that niche. In a glimpse, you can see the niche score along with buyer demand, competition, investment, and revenue potential ratings/percentages. A higher niche score means the corresponding niche keyword is good to explore.

  • You can hover over any keyword to find more data about it. For instance, you get monthly search volume, average monthly sales, gross revenue, launch budget, and PPC bids when you keep the cursor on a keyword. You also get to see the average Listing Strength (LS) for that niche keyword. All these details will further help you in creating the feasibility report about the given niche.

  • You can click on any keyword to see the top 25 products listed for that keyword. Now, you can also see the LS and sales volume of individual listings.

A niche keyword with a low LS score and high sales volume hint at a product you can consider. In the above example, “portable stove butane” is the keyword that has relatively low LS and good sales volume. So, you may weigh up the possibility of adding butane-powered portable stoves to your listing portfolio. 

Take Care of Tax Filing

Amazon has made sellers' life easy by putting up a robust tax collection service. If you’re eligible for that service, sign up for it. You will have to pay a tax collection fee to Amazon. However, it’s worth it given the amount of time and resources you’ve to set aside if you do it on your own. 

For tax filing too, you have two options. Either do it manually like the good old days or use tax automation software. The frequency of tax filing varies from state to state. It can be monthly, bi-annually, or quarterly.

For everything related to Amazon taxes, you can refer to this detailed guide

Moreover, go to Seller Central if you want to see the tax collection details for your account.

  • Open the Tax Document Library from the Payment drop-down column of the main menu. 

  • You can generate monthly, quarterly, bi-annually, and annually tax reports from this section.

Critical Evaluation of Your Product 

You can’t make continuous improvements to your Amazon business without the critical evaluation of your products. The simplest way to do this is to pay attention to customer reviews. 

But what if you have multiple listings online where it is not possible to sit and read every single comment? 

ZonGuru’s Love-Hate tool is particularly suitable for such instances. It provides you with two clouds of phrases that sum up why customers are loving and hating your product. This way you can find the areas where you may need to further improve your product.

  • Open Love-Hate from the Product Research drop-down column of the main menu.

  • Enter the product ASIN that you want to evaluate. Name the session and click on + Create session.

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  • It can take a while to generate the Love-Hate phrase clouds.

  • Click on the eye symbol once the session status turns Complete.

  • You can see the clouds of recurring “love” and “hate” phrases. You can analyze them to understand the strengths and weaknesses of your product. For instance, the Love column suggests that the size, thickness, and price are some of the strong suits of your product. On the other hand, you can tell that some customers are having issues with the chemical odor and carrying strap of the mat by looking at the Hate section. You can click on any phrase to read all the comments with that phrase to get a better insight into customer grievances.

Keep Trying Finding Suppliers with Cheaper Rates

While you already have your sources sorted, there is always a chance that you may find suppliers at better rates. Roping in a supplier with cheaper rates will help you improve your margins. Then, you can also scout for suppliers that provide better quality. 

Besides online research and getting referrals from fellow sellers, you can use ZonGuru’s Easy Source to find your potential supplying partners. ZonGuru has collaborated with Alibaba (one of the largest B2B marketplace) to provide you with reliable and best of the best suppliers for any given product niche.

  • Open Easy Source from the Product Research drop-down column of the main menu.

  • Enter the product name/keyword and click on the Search button.

  • On top of the result page, you can get maximum, minimum, and average prices, Minimum Order Quantity (MOQ), and lead time. 

  • Then, you can sift through the list to find all the critical company and product details for every supplier.

This quarterly scavenging can help you find some great deals to improve profit margins or product quality. 

Final Words

The above checklist is an essential Amazon handbook that helps you streamline your work and declutter your schedule. You can witness a significant improvement in your Amazon activity by using this 3-month roster all through the year. Whether it is about improving sales numbers, modernizing inventory planning, building a brand, or diversifying your seller profile, this all-inclusive Amazon seller checklist will come in handy.

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