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All Posts FROM

Mike Zagare

Business Management & PPC

How to Optimize Amazon PPC with Mike Zagare

Learn how to optimize Amazon Ad campaigns with none other than the founder of PPC Entourage himself--Mike Zagare!

Posted on 
Jun 2, 2021
  by
Mike Zagare
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The Awareness Stage of the Amazon Customer Journey

To truly build a brand on Amazon, sellers need to go beyond the basics of auto and manual, high bid or low bid PPC campaigns, and begin to understand the psychology behind the Amazon sales experience. Learning about the various stages of the Customer Buying Cycle, such as the Awareness Phase, will help guide you determine how to allocate budget in order to grow your brand halo.

Posted on 
Dec 5, 2020
  by
Mike Zagare
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