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Business Management & PPC
How to Optimize Amazon PPC with Mike Zagare
Learn how to optimize Amazon Ad campaigns with none other than the founder of PPC Entourage himself--Mike Zagare!
June 2, 2021
Mike Zagare
The Awareness Stage of the Amazon Customer Journey
To truly build a brand on Amazon, sellers need to go beyond the basics of auto and manual, high bid or low bid PPC campaigns, and begin to understand the psychology behind the Amazon sales experience. Learning about the various stages of the Customer Buying Cycle, such as the Awareness Phase, will help guide you determine how to allocate budget in order to grow your brand halo.
December 5, 2020
Mike Zagare

Mike Zagare

Founder of PPC Entourage
Mike Zagare is a serial entrepreneur, a recovering physical therapist, and the founder of PPC Entourage. Mike has an unquenchable thirst for knowledge in all things Amazon, and loves sharing that knowledge with other sellers to help them take steps towards personal and financial freedom. Does your Amazon advertising engage shoppers at every stage of the Customer Buying Cycle? If the answer is no (or perhaps you’re unsure), schedule an exploratory call with us to discuss having Entourage manage your Amazon advertising.