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Mike Zagare

The Awareness Stage of the Amazon Customer Journey

To truly build a brand on Amazon, sellers need to go beyond the basics of auto and manual, high bid or low bid PPC campaigns, and begin to understand the psychology behind the Amazon sales experience. Learning about the various stages of the Customer Buying Cycle, such as the Awareness Phase, will help guide you determine how to allocate budget in order to grow your brand halo.

Posted on 
Dec 5, 2020
Mike Zagare
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