ZonGuru Managed Services + FREE Growth Audit:

No items found.

Have you recently come across screenshots of a successful FBA business on your social media feed with jaw-dropping monthly profits? Well, that’s just the tip of the iceberg. An ever-growing number of sellers are finding success in one of the largest ecom marketplaces on earth. 

However, replicating that kind of success requires grit, research, and above all, careful planning from start to finish. Getting started on this journey is the easy part (relatively speaking), it’s how you then maneuver and deal with everyday challenges that determine how smooth your selling journey turns out to be.

Here at Zonguru, we reached out to our community of Amazon sellers and asked them to help us create the ultimate Amazon FBA checklist that you can use as a roadmap and guide on your way to the top. 

This checklist is divided into eight parts and covers everything from creating a seller central account and earning your first dollar in sales to monitoring the important daily, weekly and monthly metrics post launch.

Grab-n-Go: Short on time? Download our Amazon FBA checklist PDF version for an easier offline viewing experience.

Let’s get started.

What Do I Need to Start an Amazon FBA Business?

To start an Amazon FBA business, you need to:

  1. Register on Amazon
  2. Pick a beginner-friendly niche
  3. Find a viable product
  4. Manage sourcing affairs
  5. Choose a name for your Amazon FBA store
  6. Apply for trademark and brand registry
  7. Create product listing

Let’s go over each step and establish some key pointers.

1. Amazon Seller Account Registration

You need to be 18 years or older to be eligible to sell on Amazon. Furthermore, you need to be living in a country where Amazon services are officially available.

In this blog, we’re more interested in sharing information about the US market. After all, it’s the biggest Amazon marketplace both in terms of size and revenue. So, take this with a pinch of salt and have in mind that in many cases, other international markets, like EU, or AU, often offer more lucrative opportunities.

According to Statista, Amazon generates more than 60% of its sales from the United States. Last year alone, US-based Amazon sellers managed to bring in $263.5 billion in net revenue, the highest number compared to previous years. 

What documents are required for selling via FBA?

Amazon Seller Account Checklist

You need to have the following documents and information available with you to create a seller account:

  • Personal information, including name, address, and phone number. Businesses may need to provide additional information such as business type (state-owned, publicly listed, privately owned, or charity), business address, and primary contact person details.
  • Email address for important electronic exchanges.
  • Government-issued identity number.
  • Scan of Passport or national ID.
  • Credit card and billing information. The billing address information in the billing section must be identical to your personal (or business) address
  • Tax-related information such as EIN, St-Nr, UTR, JCN, ABN, etc.
  • Bank account for managing deposits

It should be mentioned that there are two types of selling plans available on Amazon: i) Individual selling plan (not to be confused with an individual seller), and ii) Professional selling plan.

The individual selling plan is free. However, Amazon charges you $0.99 for every sale you make. On the flip side, the professional selling plan comes with a $39.99 monthly subscription fee. It doesn’t carry any per-item selling fee and offers unique features unavailable to sellers subscripted for the individual plan.

Pro Tip: Sign up for the individual plan when first creating an account on Amazon. That way, you won’t have to pay $39.99. Switch to the professional plan when you are ready to sell your product. 

Do I Need an LLC to Sell on Amazon?

No, you don’t need an LLC to sell on Amazon. You can register as an individual too. That being said, there are several benefits of listing your Amazon FBA business as a limited liability company. First, it boosts your reputation as a seller as people generally prefer purchasing from a business rather than an individual. Secondly, you get special tax benefits. Finally, it makes things easier should you decide to flip the listing in the future.  

Can I Use My SSN to Sell on Amazon?

If you are not a business and don’t have an EIN, you can use your SSN to sell on Amazon. Amazon requires you to provide tax-related information when creating a seller account. That information can be in the form of EIN or SSN depending on your status as a seller.

Note: Overseas sellers can easily sell on Amazon.com without having to open up a US LLC or be a US citizen. Find the list of countries accepted for seller registration by visiting this link.

How Long Does It Take to Obtain an Approval to Sell on Amazon?

It can take anywhere between three days and a month to get approval to sell on Amazon. However, the recent pandemic has seen some anomalies where Amazon is taking more than 30 days to review and verify new seller accounts. 

2. Pick a Starter-Friendly Niche for Your Amazon FBA Business

Once all the registration prerequisites have been met, you can then start thinking about selecting an ideal Amazon FBA niche. 

Amazon allows you to sell products in 30+ categories. Example categories include Baby, Office Products, Home & Kitchen, Tools & Home Improvement, Consumer Electronics, Cell Phones & Accessories, Toys & Games, Pet Supplies, and more. 

Of course, not all categories are beginner-friendly. In fact, some categories are gated for new FBA sellers and require extensive paperwork (and sometimes even additional fee) for ungating. We recommend avoiding them altogether. You can find the complete list of gated categories here. Bear in mind that Amazon keeps changing category-level restrictions from time to time. A category that might be gated today might get ungated tomorrow.

Amazon Niche Selection Checklist

When picking a niche for Amazon FBA, look for the following attributes:

  • Ease of accessibility meaning it should be ungated for new sellers
  • High popularity
  • Healthy average sales
  • Fewer competing big-name brands (if you are planning to launch your own private label) 

3. Find a Viable Product

The next step is to find a viable product in your chosen category. The product needs to have reasonable demand on Amazon and should be profitable enough to sell. But more importantly, it should be eligible for FBA.   

What Products are Restricted for FBA?

Amazon prohibits certain products for FBA shipments. These include alcoholic beverages (as well as non-alcoholic beer), gift certificates and gift cards, vehicle tires, hazmat items, products including feathers and fur from endangered or threatened species, firearms, and more.

Aside from that, potential products should be priced at $20 and above, non-fragile, non-seasonal, small-sized and lightweight to help reduce FBA costs, and should have low (or moderate) competition.  

Amazon FBA Step-By-Step Product Research Checklist

Below is a complete Amazon FBA product research checklist highlighting the attributes of a viable product. 

Note: Not every criteria needs to be met, the following pointers are meant to give new sellers a basic idea of what constitutes a viable amazon FBA product.

  • FBA eligible
  • Price should be $20 and above
  • 10,000+ search volume for the primary keyword
  • At least one of the sellers on the first page should have a BSR of less than 1000
  • Minimum average monthly sales should be 300+ units
  • At least two sellers in the top 5 should be earning $10,000 per month
  • Of the top 10 sellers, at least 50% should have monthly revenue of $5k or more.
  • Ideally, at least four sellers in the top 10 should have less than 1000 reviews 
  • Non-seasonal
  • Non-fragile
  • Weight ≤ 3 pounds
  • Gross profit margin should be at least 25%
  • No existing patents
  • At least 40-50% of sellers should be selling via the FBA method

Pro Tip: Use our Niche Finder tool to begin your product research in a category of your choice. By doing so, it’s highly likely that you’ll find some incredible ideas and opportunities that you can turn into legitimate selling businesses. Give it a try!

4. Arrange Sourcing

We have covered one-third of our Amazon FBA checklist so far. In this section, we’ll continue our discussion by focusing on finding a supplier.

If you’re planning to launch a private label (PL) on Amazon, you’ll need to get in touch with a reliable supplier/manufacturer for your product. Most PL sellers source their products from China via Alibaba. Other popular sourcing platforms include 1688.com, ThomasNet, and eWorldTrade. Most manufacturers on these websites are more than willing to recommend quality freight forwarders at ideal rates.

Why Do Most Sellers Prefer Sourcing Products From Alibaba?

Alibaba is an online B2B marketplace. It has over 10 million items listed in 40+ categories and sub-categories. There are thousands of suppliers and manufacturers to choose from. Here, you can easily source products to sell on Amazon at the cheapest possible rates.

Amazon FBA sourcing checklist

When vetting suppliers on Alibaba, look for accounts with:

  • Minimum 2-year selling history
  • Gold badge, having  three gems at least 
  • Trade assurance
  • 80% response rate or higher
  • Minimum review rating of 4

It’s highly recommended to get samples from your supplier before placing an order. That way, you can test the product’s quality and make any necessary adjustments to the final order. Zonguru has a built-in feature that allows you to find reliable suppliers on Alibaba.com easily.   

5. Choose a Name for Your Amazon FBA Selling Store

Let’s talk about branding.

Your Amazon FBA store name will be with you forever. Therefore, it’s important to spend time coming up with the right store name. It should adequately reflect your brand identity as well as the type of products you plan on selling.

How do I name my Amazon store?

Amazon FBA Store Name Checklist

The ideal store name should be: 

You can use online business name generators to find Amazon FBA store name ideas.

6. Apply for Trademark and Brand Registry

You want to secure the exclusive usage rights for your Amazon store name and make sure no one else steals (or copies) it. To do that, you’ll have to get your brand name trademarked. 

If you live in the US, you can file your trademark application on the US and Trademark Office (USPTO) website. If you are from Australia, you can apply for a trademark through the IP Australia website. Likewise, if you are based in the UK, you can get your trademark registered from the IPO

The Need to Know: How long does it take to register a trademark in the USA? The USPTO takes 13 – 18 months on average to officially register your trademark.

We highly recommend filing for the trademark through the IP accelerator program. Despite the hefty costs, it lets you apply for brand registry on Amazon as soon as your service provider accepts your trademark application.  

Brand registry on Amazon is essential to keep hijackers away from your listing. If a competitor tries to sell a counterfeit version of your product under your brand name, you can report to Amazon and get them delisted or suspended.  

Amazon Brand Name Protection Checklist

7. Create Product Listing

As your supplier prepares your order and Amazon processes your brand name for brand registry, now’s the ideal time to start working on your product listing.

This is the stage where your creativity and understanding of Amazon’s algorithm will be put to the test. You must come up with a title, bullet points, product description, and product images that resonate with your audience’s pain point and search intent. Keyword research, competitor analysis, and social listening will be your tools to create a fully optimized product listing

Amazon FBA Product Listing Checklist

When creating a product listing, keep the following instructions in mind: 

  • Include your brand name, main keyword, pack size (if applicable), and primary product features in the title
  • The listing title should sound natural
  • Try to keep the title under 150 characters
  • Avoid using claim or promotional words like guarantee, warranty, free shipping in the listing
  • Try to keep each bullet point under 200 characters
  • Clearly specify product specifications and dimensions when writing the product description
  • Be very careful not to accidentally misguide your customers by including features or benefits that the product doesn’t include
  • Avoid using one keyword multiple times
  • Don’t stuff keywords into your listing
  • Fill the backend fields appropriately
  • Use high-quality imagery
  • Include 1x main image, 1x infographic image, 1x lifestyle image, 1x 3D image, 1x before-after image, 1x instructions image
  • Use a white background for the main image
  • Don’t use claim or promo words on the images

Pro Tip: To craft an awesome listing that converts, use the following tools:

  • Love-Hate: Know what your potential customers want to read when they click on your listing.
  • Keywords on Fire: Find high-performing keywords and include them in the front-end and back-end parts of your listing.
  • Keyword Spotlight: Reverse-engineer the best keywords of your competitors.
  • Listing optimizer: Never miss out on any keywords again when creating a listing. 

8. Post Launch Monitoring

Any experienced Amazon seller knows the importance of keeping a careful eye on business operations and competitor progress. Amazon’s listing algorithm constantly evolves and so does your competitors’ efforts to fine-tune their listings to advance in the rankings. If you want to stay at the top, you need to be fluid and adaptable. 

That’s why the final section of this Amazon FBA checklist covers the best post-launch practices you need to execute out on a daily, weekly, and monthly basis.

Business and Inventory Health Checks (Daily, Weekly, and Monthly)

  • Revenue and net margin: As a seller, knowing exactly how much your business is worth and where your money goes is key to making the right decisions.
  • ACOS (Advertising Cost of Sale): Gives you an accurate breakdown of organic and inorganic sales i.e. those resulting from paid advertising so you can adjust your marketing strategy accordingly.
  • Inventory levels and projections: It's crucial to know when you’re going to run out of inventory so can you reorder at the right time. Maintaining steady inventory levels prevents costly mistakes from happening. Also, keep an eye on your returns as too many will negatively impact your account.

Product Listing Checks (Daily, Weekly, and Monthly)

  • Reviews: Knowing what your customers think of your product and meeting their needs builds trust and increases sales.
  • Main Keyword King Trends: Are your keywords trending up or down? Knowing your customers’ search tendencies lets you adjust your keywords on the fly to account for any shifts in purchasing habits.
  • BSR (Best Sellers Rank): Check in on your BSR at least twice a week to check up on previously made adjustments and always be willing to change direction when the data tells you to.
  • Business Reports: These come straight from Amazon, meaning you have the EXACT amount of page views, impressions, and conversion rate.

Pro Tip: For those looking to supercharge your Google Sheets by automatically importing your Amazon data, check out the Amazon sales tracker spreadsheet, and avoid manual data entry. The tool also automates and streamlines your workflow to load the latest data into your spreadsheets automatically.

Competitor Checks (Monthly)

  • Price: Know your competitors’ prices so you can keep up with them.
  • Images: What images are they using to differentiate their product successfully? Have they used any of your images?
  • New Competitors: Have any new competitors entered the market? If so, what are they doing to trend upwards?
  • Backend Keywords: Use our Keyword Spotlight to look at what backend keywords drive traffic to the top 3 listings in your category.

Paid Media Checks (Monthly and Weekly)

  • Search term reports: These show you how well your Google Ad and Amazon PPC campaigns are performing.
  • Keyword Performance: Check twice a week to see how your keywords are performing. Get rid of any low-performing keywords and focus on the ones that are doing well.

That’s a lot of stuff to keep an eye on. So it’s important to develop a routine that lets you stay on top of it all. If you’re up to speed with every aspect of your business, you have nowhere to go but page one! 

This completes our Amazon FBA checklist. We hope you found the read helpful and informative. If you have any questions, don't hesitate to join our friendly Facebook group and ask away; we'll try our best to answer all of them. 

Struggling with product ideas? Download our data validated product guide, and start your financial freedom journey with our industry-leading product research, listing optimization, and automation Amazon FBA tools for FREE!

No items found.

Amazon FBA Checklist

Share this Article

No items found.

No items found.

Amazon FBA Checklist

Share this Article

Get Started

Start Using ZonGuru

Discover opportunities. Maximize your sales. Grow your Amazon business!

FREE Growth Audit

Discover your true sales potential in 2024. Try our statistically-proven methods!

FREE Growth AuditSee If You Qualify

Research and Launch Checklist

The ultimate guide to finding and validating your product research.

Research and Launch ChecklistGet the Goods