Eugene Cheng

It’s always a season somewhere. If you think Amazon holiday marketing begins on Amazon Prime Day and ends on New Year’s Day, then think again. Marketing is an all-year-round effort and there are plenty of ways to make your seasonal marketing campaigns livelier to generate more sales for your Amazon business.

Would you like the ability to create product bundles without sending additional inventory to Amazon? Are you looking to test and validate product combinations or cross-promoting them? Amazon has launched a new function named Virtual Product Bundles to help sellers do just that! In its beta version, the feature is currently available for a selected group of FBA sellers in the US market only. There is no news from the e-com giant if a full roll-out is in the works.

Launching a new product on Amazon is nerve-wracking. After countless weeks of researching and sourcing a new product, applying to Amazon’s Brand Registry, shipping inventory for FBA, and setting up a listing, your product is live. Now what? It’s time to implement strategies to launch it!

So, let’s be honest: everybody fails. It’s okay. Happens to everyone. Becoming one of the best selling products on Amazon is tough. What do you do when you fail, though? Do you just keep on keeping on, or do you take a good, hard look at what went wrong and adapt your sales strategy? That’s what separates the serious sellers from everyone else. We choose to look at failure as an opportunity to grow, and because of this, we happen to have a lot of valuable insight to share with you.

After publishing this update in our ZonGuru weekly newsletter, we decided to dive deeper into helping sellers set up a Google Merchant account.