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It’s always a season somewhere. If you think Amazon holiday marketing begins on Amazon Prime Day and ends on New Year’s Day, then think again. Marketing is an all-year-round effort and there are plenty of ways to make your seasonal marketing campaigns livelier to generate more sales for your Amazon business.
Don’t let the name fool you; it’s called “Black Friday” because it’s when businesses start making huge profits. It occurs on the Friday after Thanksgiving and is considered the beginning of the holiday season. Businesses offer discounts on items you won’t see any other time of year to boost sales and satiate armies of consumers eager to stock up on holiday gifts.
Would you like the ability to create product bundles without sending additional inventory to Amazon? Are you looking to test and validate product combinations or cross-promoting them? Amazon has launched a new function named Virtual Product Bundles to help sellers do just that! In its beta version, the feature is currently available for a selected group of FBA sellers in the US market only. There is no news from the e-com giant if a full roll-out is in the works.
Launching a new product on Amazon is nerve-wracking. After countless weeks of researching and sourcing a new product, applying to Amazon’s Brand Registry, shipping inventory for FBA, and setting up a listing, your product is live. Now what? It’s time to implement strategies to launch it!
So, let’s be honest: everybody fails. It’s okay. Happens to everyone. Becoming one of the best selling products on Amazon is tough. What do you do when you fail, though? Do you just keep on keeping on, or do you take a good, hard look at what went wrong and adapt your sales strategy? That’s what separates the serious sellers from everyone else. We choose to look at failure as an opportunity to grow, and because of this, we happen to have a lot of valuable insight to share with you.
After publishing this update in our ZonGuru weekly newsletter, we decided to dive deeper into helping sellers set up a Google Merchant account.
What, exactly, do you need to focus on to succeed in e-commerce? That’s exactly what ZonGuru CEO Jon Tilley and e-commerce thought leader Ezra Firestone sat down (virtually) to chat about in the latest edition of Amazon Seller Insights!His answer to that simple question may surprise you. Ezra is a multi-million dollar seller with over 15 years of experience, including creating and selling his own online beauty product brand, Boom. He also teaches budding online sellers the tricks of the trade as the CEO of Smart Marketing, an online school for all things e-commerce. Let’s see what he has to say!
Before we get started, we’d like to say that all three research tools used in this example are excellent and used by hundreds of thousands of Amazon sellers. This is an unbiased comparison between three research tools built for beginner and advanced Amazon sellers.
ZonGuru is proud to announce the release of EasySource, a world-first collaboration with Alibaba. Designed for e-commerce Private Label product sellers, EasySource combines ZonGuru’s powerful suite of product research tools with Alibaba.com’s unmatched reputation and unparalleled supplier data. This allows us to give Amazon sellers a more streamlined way to find and create amazing products to sell online by connecting them with trusted, verified product suppliers matched to their business needs.
Amazon Sponsored Display is Amazon’s newest self-service display advertising solution, allowing brands to promote, target, and retarget shoppers both on and off of Amazon with auto-generated, product-focused ads.This is an update to our previous blog post, “Retarget and Re-engage Shoppers With Amazon Sponsored Display Ads.” In this article, you will learn about the added products and categories targeting for the Sponsored Display ads.
How, exactly, does the Coronavirus pandemic affect the Amazon seller marketplace? It’s the question on everyone’s minds here at ZonGuru and across the FBA seller community as a whole. Inevitably, that question leads to even more questions. How are supply chains affected? Is it time to invest in launching more products? Is this even a good time to even start your own Amazon business?We talked with other experts in the field to get their input, and found some fascinating insight. Want to know more? Read on.
Amazon Brand Analytics is one of the best features that Amazon has released for brand registered sellers. Brand Analytics contains valuable insights to empower brand owners to make strategic decisions about their product portfolio, marketing, and advertising activities.
Is this the year you grow your Amazon business? If you want to grow your Amazon brand, or just protect your business in 2020, this is the resource you need. Join us for our Amazon Seller Insights talk with 7-figure guest speakers, Will and Laura Land from Marketplace Valet!
Are you looking for more ways to increase your Amazon sales conversion? This blog post might just be the answer to your question. Amazon recently rolled out its Prime Exclusive Discounts promotion for US sellers with Prime-eligible products sold through FBA. These discounts are exclusively for Amazon Prime subscribers and can be offered not only on Prime Day but all year long. Pretty neat isn’t it?
This is an extensive update to our previous blog post on identifying your best keywords using ZonGuru’s new Keywords On Fire tool. You will learn how to use the tool like a pro in this blog post. Keywords On Fire will assist you with product listing optimization using data with a wider range yet still accurate.
So, you are a new Amazon Seller and your eCommerce business is up and running on Amazon. You think that you have it all figured out. Guess again! There are still many things to learn when selling on Amazon and there are lots of Amazon seller mistakes that even veterans don’t figure out
Meet Pixelfy, a new software has been gaining massive popularity in the Amazon-sphere. This software might just help you build a larger Amazon audience at a fraction of the price.
Knowing what terms shoppers are using to search your products on Amazon is vital for ads and product listing optimization. Hence, it is important that sellers utilize the Amazon Search Term Report on a regular basis (ideally weekly or fortnightly).
Most of you Amazon sellers are probably familiar with Amazon Sponsored Products or Sponsored Brands Ads, but have you heard of Amazon Demand Site Platform (DSP)? In this article, you will learn details about Amazon DSP and how you can leverage it to retarget existing customers and reach new customers.
Are you up to date with the latest Amazon keyword research guidelines and keyword research tools to optimize your Amazon listings and advertising? It is important for you to do in-depth keyword research to optimize your Amazon product listings. That includes researching the best Amazon keywords for both Amazon SEO and Google SEO. Amazon’s A9 algorithm is constantly evolving and so are ZonGuru’s tools that reflect these updates!
Amazon is always launching new features to help sellers grow their brand and sales. If you’ve ever shopped in a department store, you’re probably familiar with what I like to call “store inception,” “concession stores” or simply put: stores-within-a-store. Now on Amazon, you can tell your brand story by creating an exceptional shopping experience that helps shoppers discover the full range of your products with Amazon Stores - Amazon Brand Stores.
Facebook ads can be a great way to increase customer engagement or drive external traffic to your Amazon landing pages. Is it ridiculous to aim for a successful Facebook campaign each time you create your Facebook ads? Most certainly not! Norman Vincent Peale once said: “Shoot for the moon. Even if you miss, you’ll land among the stars.” In this article, you will learn 10 Facebook ads optimization hacks that you can implement today to help you run successful Facebook ad campaigns.
Yup! That’s right, you can now target your competitors on Amazon using sponsored ads’ new product targeting option. With the new product targeting, Amazon sellers have more control and it’s easier to reach shoppers as they browse products similar to yours.
The Amazon stockout. Arguably the most detrimental AND most easily avoidable hurdle you can face as an Amazon seller.
Working with the “social media celebrities” or influencers can be a huge boost to your brand and your sales. But how do you know which influencers will be able to grow and scale your business?
Increasing traffic to your pages means an increase in your chance of sales. Facebook ads can be a great way to drive outside traffic to your Amazon landing pages, read on to learn how to set up a Facebook funnel.
There are plenty of Amazon giveaways that can bring you a return on your investment. For instance, running a giveaway will increase your brand and product exposure when promoted by Amazon. Running giveaways also shows your appreciation to your customers by giving them prizes.
Many Amazon sellers rely solely on Amazon’s automated emails to get Seller Feedback ratings and Product Reviews. If you’re an avid Amazon shopper, no doubt your inbox is filled with order confirmations, shipping confirmations, delivery confirmations, and Amazon’s request to rate the transaction.
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