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All Posts By

Eugene Cheng

Launching & Listing Optimization

3 Key Strategies to Successfully Launch a New Product on Amazon

Launching a new product on Amazon is nerve-wracking. After countless weeks of researching and sourcing a new product, applying to Amazon’s Brand Registry, shipping inventory for FBA, and setting up a listing, your product is live. Now what? It’s time to implement strategies to launch it!

Posted on 
Jul 22, 2020
  by
Eugene Cheng
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Business Management & PPC

Why Products Fail - 7 Reasons And How to Avoid Them

So, let’s be honest: everybody fails. It’s okay. Happens to everyone. Becoming one of the best selling products on Amazon is tough. What do you do when you fail, though? Do you just keep on keeping on, or do you take a good, hard look at what went wrong and adapt your sales strategy? That’s what separates the serious sellers from everyone else. We choose to look at failure as an opportunity to grow, and because of this, we happen to have a lot of valuable insight to share with you.

Posted on 
Jul 8, 2020
  by
Eugene Cheng
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Product Research & Sourcing

Hidden Tricks to Finding The Best Products To Sell On Amazon

Are there even any private label products left to sell on Amazon FBA? If everyone uses the same listing optimization tools and product criteria to source their eCommerce products, how do you actually stand out? These are common questions we get from new FBA sellers and established businesses alike. That’s why we threw together these hidden tricks and expert tidbits of advice to help you find the best Amazon products worth selling!

Posted on 
Jun 18, 2020
  by
Eugene Cheng
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Business Management & PPC

How to List Your Products for Free On Google Shopping to Boost Sales

After publishing this update in our ZonGuru weekly newsletter, we decided to dive deeper into helping sellers set up a Google Merchant account.

Posted on 
May 7, 2020
  by
Eugene Cheng
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Business Management & PPC

Ezra Firestone Talks Building An e-commerce Brand

What, exactly, do you need to focus on to succeed in e-commerce? That’s exactly what ZonGuru CEO Jon Tilley and e-commerce thought leader Ezra Firestone sat down (virtually) to chat about in the latest edition of Amazon Seller Insights!His answer to that simple question may surprise you. Ezra is a multi-million dollar seller with over 15 years of experience, including creating and selling his own online beauty product brand, Boom. He also teaches budding online sellers the tricks of the trade as the CEO of Smart Marketing, an online school for all things e-commerce. Let’s see what he has to say!

Posted on 
Apr 30, 2020
  by
Eugene Cheng
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Amazon Business Strategy

Top Amazon Seller Research Tools Comparison to Help You Grow and Scale Your Business – ZonGuru | Helium 10 | Jungle Scout

Before we get started, we’d like to say that all three research tools used in this example are excellent and used by hundreds of thousands of Amazon sellers. This is an unbiased comparison between three research tools built for beginner and advanced Amazon sellers.

Posted on 
Apr 23, 2020
  by
Eugene Cheng
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Amazon Business Strategy

ZonGuru Announces EasySource, a World-First Collaboration With Alibaba.com

ZonGuru is proud to announce the release of EasySource, a world-first collaboration with Alibaba. Designed for e-commerce Private Label product sellers, EasySource combines ZonGuru’s powerful suite of product research tools with Alibaba.com’s unmatched reputation and unparalleled supplier data. This allows us to give Amazon sellers a more streamlined way to find and create amazing products to sell online by connecting them with trusted, verified product suppliers matched to their business needs.

Posted on 
Apr 17, 2020
  by
Eugene Cheng
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Business Management & PPC

New Sponsored Display Product Targeting Option in Beta Open for Sellers

Amazon Sponsored Display is Amazon’s newest self-service display advertising solution, allowing brands to promote, target, and retarget shoppers both on and off of Amazon with auto-generated, product-focused ads.This is an update to our previous blog post, “Retarget and Re-engage Shoppers With Amazon Sponsored Display Ads.” In this article, you will learn about the added products and categories targeting for the Sponsored Display ads.

Posted on 
Apr 14, 2020
  by
Eugene Cheng
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Amazon Business Strategy

How Will Coronavirus Affect Your Amazon Private Label Selling Business?

How, exactly, does the Coronavirus pandemic affect the Amazon seller marketplace? It’s the question on everyone’s minds here at ZonGuru and across the FBA seller community as a whole. Inevitably, that question leads to even more questions. How are supply chains affected? Is it time to invest in launching more products? Is this even a good time to even start your own Amazon business?We talked with other experts in the field to get their input, and found some fascinating insight. Want to know more? Read on.

Posted on 
Apr 7, 2020
  by
Eugene Cheng
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Amazon Business Strategy

A Tried-and-Tested Checklist To Optimize Your Amazon FBA Business

Any experienced Amazon FBA business owner knows the importance of keeping a constant eye on all the important data. Amazon’s listing algorithm constantly changes and your competition is always tweaking their listings to adjust to it. If you want to make it to the top and stay there, you need to be fluid and able to adjust.It’s hard to tell exactly what pieces of data you should keep track of, and how often you should check it. Don’t worry, though. As always ZonGuru is here to help! Read on for the best tips and tricks around for optimizing your Amazon listings and dominating page 1!

Posted on 
Mar 26, 2020
  by
Eugene Cheng
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Amazon Business Strategy

Sales Tax for Amazon FBA Sellers: What You Need to Know

If you are an Amazon seller living in the U.S., you know that tax time is just around the corner. You may wonder if you need to report your earnings to the IRS, or whether you can avoid paying taxes since you are selling online. As it turns out, as a seller, there is no way to avoid paying Amazon sales tax.Unless you are a tax expert, hiring a professional accountant will save you a lot of time and headaches. You can also integrate cloud-based accounting softwares such as Taxomate to simplify and streamline your automation of bookkeeping and accounting needs.

Posted on 
Mar 24, 2020
  by
Eugene Cheng
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Amazon Business Strategy

How To Respond to Negative Reviews and Turn Them Into Positive Fuel

No matter how many products you sell on Amazon, negative reviews are inevitable. As we all know, nothing is perfect. Reviews are a major deciding factor in how well your sales are performing. The majority of customers rely heavily on reviews to guide their purchasing decisions. Positive reviews bring in more sales and show that you are on the right track. On the other hand, negative reviews allow you to re-evaluate your business and make necessary changes for improvement. This blog post is an extension of our previous post, How to Remove Customer Feedback On Amazon.

Posted on 
Mar 12, 2020
  by
Eugene Cheng
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Business Management & PPC

Gain More Amazon Product Reviews to Increase Your Sales in 2020 – New ZG Feature to 5x Your Reviews

Reviews can make or break your product. That’s why sellers constantly look for new ways to ensure a 5-star rating. Join us as we show you how to increase your review rate to stay one step ahead of the competition.

Posted on 
Mar 6, 2020
  by
Eugene Cheng
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Launching & Listing Optimization

A Complete Guide to Optimizing Your Amazon Backend Keywords in 2020

Keyword research is an essential step and part of the process of creating a list of primary keywords that you will utilize in the backend keywords. Backend keywords are only a small part of the picture, you can use these keywords for your frontend (product title, bullet points, and descriptions), Amazon advertising, and other marketing strategies.

Posted on 
Feb 20, 2020
  by
Eugene Cheng
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Amazon Business Strategy

A Complete Guide to Create Your Own Amazon Store in 2020

Creating an Amazon Store is an excellent opportunity for brands to gain visibility and sales. The in-store experience is one of the main keys for brands to drive shopper loyalty and increase sales. Using Amazon Stores, you can tell your brand story by creating an exceptional shopping experience that helps shoppers discover the full range of your products. Read on to learn how to create your own Amazon Store page in 2020.

Posted on 
Jan 30, 2020
  by
Eugene Cheng
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Amazon Business Strategy

Find Your Perfect Private Label Product to Sell On Amazon in 2020

Are you ready to start your Amazon business in 2020? Or perhaps launch a new product? Wherever you are in your Amazon journey, we’ve got you covered with our Perfect Product Vision 4-part video series. This will help show you exactly what profitable product you can private label to sell in the year 2020.

Posted on 
Nov 23, 2019
  by
Eugene Cheng
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Amazon Business Strategy

Gain Insights on Customer Behavior With The Amazon Brand Analytics Tool

Amazon Brand Analytics is one of the best features that Amazon has released for brand registered sellers. Brand Analytics contains valuable insights to empower brand owners to make strategic decisions about their product portfolio, marketing, and advertising activities.

Posted on 
Nov 13, 2019
  by
Eugene Cheng
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Business Management & PPC

How to Protect & Grow Your Amazon Business in 2020

Is this the year you grow your Amazon business? If you want to grow your Amazon brand, or just protect your business in 2020, this is the resource you need. Join us for our Amazon Seller Insights talk with 7-figure guest speakers, Will and Laura Land from Marketplace Valet!

Posted on 
Sep 27, 2019
  by
Eugene Cheng
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Launching & Listing Optimization

How To Optimize Your Keywords to Rank and Convert on Amazon

Are you ready to create a traffic jam with your product listing? Learn how to optimize your Amazon listing, and find little-known keyword opportunities that will help you convert and boost sales.

Posted on 
Aug 25, 2019
  by
Eugene Cheng
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Amazon Business Strategy

Setting Up Prime Exclusive Discounts to Increase Your Sales Conversion

Are you looking for more ways to increase your Amazon sales conversion? This blog post might just be the answer to your question. Amazon recently rolled out its Prime Exclusive Discounts promotion for US sellers with Prime-eligible products sold through FBA. These discounts are exclusively for Amazon Prime subscribers and can be offered not only on Prime Day but all year long. Pretty neat isn’t it?

Posted on 
Aug 19, 2019
  by
Eugene Cheng
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Launching & Listing Optimization

Finding The Best Amazon Keywords With ZonGuru’s Keywords On Fire Tool

This is an extensive update to our previous blog post on identifying your best keywords using ZonGuru’s new Keywords On Fire tool. You will learn how to use the tool like a pro in this blog post. Keywords On Fire will assist you with product listing optimization using data with a wider range yet still accurate.

Posted on 
Aug 3, 2019
  by
Eugene Cheng
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Business Management & PPC

10 Common New Amazon Seller Mistakes And How to Overcome Them

So, you are a new Amazon Seller and your eCommerce business is up and running on Amazon. You think that you have it all figured out. Guess again! There are still many things to learn when selling on Amazon and there are lots of Amazon seller mistakes that even veterans don’t figure out

Posted on 
Jun 18, 2019
  by
Eugene Cheng
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Amazon Business Strategy

Pixelfy.me: What Top Amazon Sellers are Buzzing About

Meet Pixelfy, a new software has been gaining massive popularity in the Amazon-sphere. This software might just help you build a larger Amazon audience at a fraction of the price.

Posted on 
May 31, 2019
  by
Eugene Cheng
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Business Management & PPC

How to Use Amazon Search Term Report to Optimize Your Ad Campaigns

Knowing what terms shoppers are using to search your products on Amazon is vital for ads and product listing optimization. Hence, it is important that sellers utilize the Amazon Search Term Report on a regular basis (ideally weekly or fortnightly).

Posted on 
May 16, 2019
  by
Eugene Cheng
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Industry News & Trends

What You Ought To Know About How The Amazon Demand Site Platform (DSP) Works

Most of you Amazon sellers are probably familiar with Amazon Sponsored Products or Sponsored Brands Ads, but have you heard of Amazon Demand Site Platform (DSP)? In this article, you will learn details about Amazon DSP and how you can leverage it to retarget existing customers and reach new customers.

Posted on 
May 2, 2019
  by
Eugene Cheng
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Launching & Listing Optimization

Finding Your Best Amazon Keywords With ZonGuru’s New Keyword Tool Extension

Are you up to date with the latest Amazon keyword research guidelines and keyword research tools to optimize your Amazon listings and advertising? It is important for you to do in-depth keyword research to optimize your Amazon product listings. That includes researching the best Amazon keywords for both Amazon SEO and Google SEO. Amazon’s A9 algorithm is constantly evolving and so are ZonGuru’s tools that reflect these updates!

Posted on 
Apr 11, 2019
  by
Eugene Cheng
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Industry News & Trends

A Deep Dive Into Amazon Store And Store Insights

Amazon is always launching new features to help sellers grow their brand and sales. If you’ve ever shopped in a department store, you’re probably familiar with what I like to call “store inception,” “concession stores” or simply put: stores-within-a-store. Now on Amazon, you can tell your brand story by creating an exceptional shopping experience that helps shoppers discover the full range of your products with Amazon Stores - Amazon Brand Stores.

Posted on 
Apr 9, 2019
  by
Eugene Cheng
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Launching & Listing Optimization

How to Remove Negative Customer Feedback On Amazon

Feedback is important and valuable to any business wanting to make their great products or services even better. Customers rely on feedback and reviews before making purchases. If you don’t have a great customer rating on Amazon, sellers won’t get a customer’s trust. That’s why it’s important that Amazon sellers know how to remove negative feedback on Amazon product pages.

Posted on 
Feb 22, 2019
  by
Eugene Cheng
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Business Management & PPC

A Complete Guide to Seasonal Promotion Ideas for Your Amazon Business

It’s always a season somewhere. If you think Amazon holiday marketing begins on Amazon Prime Day and ends on New Year’s Day, then think again. Marketing is an all year round effort and there are plenty of ways to make your seasonal marketing campaigns more lively to generate more sales for your Amazon business.

Posted on 
Feb 8, 2019
  by
Eugene Cheng
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Amazon Business Strategy

10 Facebook Ads Optimization Hacks for Successful Campaigns

Facebook ads can be a great way to increase customer engagement or drive external traffic to your Amazon landing pages. Is it ridiculous to aim for a successful Facebook campaign each time you create your Facebook ads? Most certainly not! Norman Vincent Peale once said: “Shoot for the moon. Even if you miss, you’ll land among the stars.” In this article, you will learn 10 Facebook ads optimization hacks that you can implement today to help you run successful Facebook ad campaigns.

Posted on 
Jan 25, 2019
  by
Eugene Cheng
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Amazon Business Strategy

Target Your Competitors Using Amazon Sponsored Ads’ New Product Targeting

Yup! That’s right, you can now target your competitors on Amazon using sponsored ads’ new product targeting option. With the new product targeting, Amazon sellers have more control and it’s easier to reach shoppers as they browse products similar to yours.

Posted on 
Dec 4, 2018
  by
Eugene Cheng
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Business Management & PPC

5 Ways to Prevent an Amazon Stockout & Why You Should Never Stockout

The Amazon stockout. Arguably the most detrimental AND most easily avoidable hurdle you can face as an Amazon seller.

Posted on 
Nov 30, 2018
  by
Eugene Cheng
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Amazon Business Strategy

5 Creative Promotion Ideas Amazon Sellers Can Implement For A More Profitable BFCM

Black Friday is an annual shopping extravaganza where both shoppers and sellers celebrate wins. We all know that Black Friday falls on the 23rd of November and Cyber Monday deals on the following Monday, but also be on the look out for money-saving deals throughout the rest of the month. Amazon is already running its early Black Friday deals with new lightning deals being offered everyday. While Black Friday and Cyber Monday (let’s call it BFCM!) unlocks more opportunities and sales for eCommerce businesses, it also creates more competition and makes it more difficult to reach new customers.

Posted on 
Nov 14, 2018
  by
Eugene Cheng
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Launching & Listing Optimization

Learn How to Add Video Into Your Amazon Listing Images

Amazon has launched a new feature where you can add a video to your Amazon product listing which will help your business increase sales conversion.

Posted on 
Sep 10, 2018
  by
Eugene Cheng
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Business Management & PPC

Influencer Marketing: How Do You Find Influencers Who Are A Good Fit For Your Brand?

Working with the “social media celebrities” or influencers can be a huge boost to your brand and your sales. But how do you know which influencers will be able to grow and scale your business?

Posted on 
Sep 8, 2018
  by
Eugene Cheng
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Business Management & PPC

How to Drive Compelling Facebook Ads to an Amazon Landing Page While Building An Asset

Increasing traffic to your pages means an increase in your chance of sales. Facebook ads can be a great way to drive outside traffic to your Amazon landing pages, read on to learn how to set up a Facebook funnel.

Posted on 
May 25, 2018
  by
Eugene Cheng
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Launching & Listing Optimization

Optimizing Amazon Backend Keywords To Promote More Sales Volume

For the past few years, Amazon has provided us all numerous opportunities. From stay-at-home moms, to big household brands – we all have a fair shot at success on the platform. And even though new sellers join Amazon everyday, the opportunity for growth and prosperity continues to be as real as ever.

Posted on 
Mar 21, 2018
  by
Eugene Cheng
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Amazon Business Strategy

8 Steps To Setup A Amazon Giveaway Strategy That Drive Sales & Profits

There are plenty of Amazon giveaways that can bring you a return on your investment. For instance, running a giveaway will increase your brand and product exposure when promoted by Amazon. Running giveaways also shows your appreciation to your customers by giving them prizes.

Posted on 
Feb 22, 2018
  by
Eugene Cheng
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Launching & Listing Optimization

Amazon SEO – The Ultimate Guide to Optimizing Your Product Listings to Rank Organically

When it comes to ranking high on Amazon’s search engine results page (SERP) there’s no silver-bullet strategy – only a lot of lead bullets. However, there are some known ranking factors that determine whether your “revolutionary fishing hook for Sea Bass” show up at the top of page one, or buried at the bottom of page ten.

Posted on 
Oct 30, 2017
  by
Eugene Cheng
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Amazon Business Strategy

Drive Your Business Forward With Amazon Email Automation Tools

Many Amazon sellers rely solely on Amazon’s automated emails to get Seller Feedback ratings and Product Reviews. If you’re an avid Amazon shopper, no doubt your inbox is filled with order confirmations, shipping confirmations, delivery confirmations, and Amazon’s request to rate the transaction.

Posted on 
Apr 20, 2017
  by
Eugene Cheng
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