Are you up to date with the latest Amazon keyword research guidelines and keyword research tools to optimize your Amazon listings and advertising? It is important for you to do in-depth keyword research to optimize your Amazon product listings. That includes researching the best Amazon keywords for both Amazon SEO and Google SEO. Amazon’s A9 algorithm is constantly evolving and so are ZonGuru’s tools that reflect these updates!
What are Amazon keywords and why is it important to do your keyword research? In a nutshell, keywords are words or phrases that are related to what customers are searching for (i.e. ‘non-stick waffle maker’, ‘microwavable egg mold’, etc). When you use the wrong keywords in your Amazon product listings it will absolutely hurt your Amazon sales, because your listing will not be easily found in customer searches.
Keyword research should be part of the standard procedure prior to your product launch. Keywords are an important ranking factor that Amazon uses to determine which page of listings your product lands on when customers search for it. Keywords can be used for your Amazon advertising as well as helping you to generate more impressions, clicks, and sales on Amazon.
Back in the day, one of the aims of keyword research was to fill your product listings with keywords customers were looking for to drive listings to the top of search results. This was known as “keyword stuffing”. However, some things have changed and you will be punished by Amazon if you don’t follow their terms. It is important that you focus on the quality of the keywords used to increase searchability.
Short-tail keywords usually have 1-3 words, have a high search volume, and more competition. Short-tail keywords can be broad for certain categories and commonly used among sellers.
Long-tail keywords have 4 or more words strung together with a low search volume and are usually less competitive. Long-tail keywords are more specific and less used by sellers.
For instance, “egg cooker” is known as a short-tail keyword while an “egg cooker with automatic shut off” is considered as a long-tail keyword. Amongst short and long-tail keywords, these can be categorized into 3 different types on Amazon.
The keyword can match a customer’s search terms in any order along with other close variants of your keyword.
The keyword can match with customer’s search terms that consist of additional words before or after it, minor misspellings, and plurals.
The keyword has to match customer’s search terms exactly without any other terms in the search; only minor misspellings and plurals are allowed.
There are 2 methods you can use to find keywords that customers searched for on Amazon. Before we look at these 2 methods, you’d want to use Google Keyword Planner to determine a keyword’s search volume and other keywords ideas. Once you have chosen a few keywords with high search volume on Google, you can then proceed to do your research on Amazon.
Let’s delve into the first keyword research method. Type in your product name in Amazon’s search bar and you will see a list of relevant keywords used by customers as shown in the screenshot below,
You can then compile all these keywords in a spreadsheet and filter them accordingly. I wouldn’t recommend this method because as a business owner, your time is best spent growing the business instead of wasting time on tasks that can be automated.
This brings us to the second method which is utilizing keyword research software tools that will make your job easier by automating the process. Let’s take a look at ZonGuru’s brand new free keyword research tool and the 3-step process that allows you to identify the following:
Using keywords you obtained from Google Keyword Planner, insert that into ZonGuru’s keyword tool and hit the “Get Results” button and within seconds, you will get a list of products with all the details such as ASIN number, click-through rate, conversion rate, keyword rank, and monthly search volume as shown in the screenshot below.
Compile your results in Google sheets and perform more searches using keywords from Google Keyword Planner. The main goal here is to figure out which keywords have the highest search volume, click, and conversion rates.
Utilizing the data, you can determine whether your main keyword phrase should be: “Egg cooker” or “Egg boiler” depending which has the best search volume and higher conversion rate. Also, you can pinpoint which competitor’s listings are getting most of this search volume and use those keywords to your advantage.
Once you have done your comparison, use the main keywords to optimize your product listing and backend search terms. Product listing optimization is one of the important steps that sellers need to do in order to generate more Amazon sales and profits.
Pro Tip: Taking things to the next level, you can use this set of keywords across ALL your social media posts (i.e. YouTube video title and tags), naming convention for source files (i.e. image file name), and all other related areas for consistency purposes and SEO.
Now that you know how to find your best keywords to be used in your product listings and help customers locate your products on Amazon, remember to execute the 3 steps mentioned above. Click HERE to use ZonGuru’s new keyword tool.
Please comment below should you have any questions in regards to the new keyword tool or any other selling on Amazon e-commerce questions.
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