Are you committed to launching a successful Amazon business but don’t quite know where to start?
We understand that the Amazon marketplace may appear overwhelming, leaving many new sellers lost in a sea of information. That’s why we created the following ZonGuru step-by-step launch guide to cut through the data and give sellers a clear pathway towards their first profitable product!
First, we will need to send you the goods; the product tracker sheet, the checklist, and the full length tutorial video. Visit this link and provide an email address and instantly get access.
This worksheet will become a ‘must have’ in your Amazon toolbox, allowing you to store all of your product ideas in one location and see how they perform against key performance metrics. It is also the perfect document to share with your mastermind to let them know you’re serious about creating a successful Amazon business. Together you can make smart, data-driven decisions about which products are likely to be successful.
The worksheet contains three tabs:
You’ll notice that as you start to complete the worksheet, the cells will automatically change colour. The different colours indicate how well a product matches against key performance markers:
Please note: orange and red don’t immediately indicate a poor product; however, it is certainly worth reviewing. For example: just because a product’s average reviews are high doesn’t necessarily disqualify it as too competitive if, for example, the star ratings on those reviews are relatively low. Make sure you’re looking at all the data as a whole before pulling the trigger - or pulling the plug - on a product.
If at any stage you’re not sure what a title means, simply hover over the heading within the worksheet and a description will appear (as shown below).
Before going any further, we recommend watching this tutorial video to see an example of how the Product Research Checklist works in tandem with ZonGuru’s tool suite.
This visual walkthrough shows you how easy it is to identify product opportunities and effectively examine Amazon marketplace data without becoming overwhelmed.
Now you’re ready to start generating ideas! Open Niche Finder under the Product Research banner in ZonGuru. Niche Finder leverages the ZonGuru database using filters that only show products that fit your business vision. There is no need to spend hours delving into the depths of Amazon to find a potential niche. Let ZonGuru do the grunt work and deliver product opportunities on a silver platter.
Easy Mode is recommended to begin with in order to get the creative juices flowing. Easy Mode lets ZonGuru take the wheel and select product filters that fit within your preferred business model. Simply select the business model that suits your circumstances and click search.
Within Easy Mode, have the option to refine your search results either by category or by specific keywords. Whilst certainly not essential, it can be useful in finding a niche you are personally interested in.
Once you’ve become familiar with Easy Mode, you may want to switch to Advanced Mode. Advanced Mode delivers highly targeted content based upon your filter settings. This is where the real power of Niche Finder resides. It allows you to instantly scan copious amounts of data, returning only those that meet your business objectives.
Within Advanced Mode, data can be filtered by metrics such as average search volume, average reviews, estimated launch budget and many more. To assist with your filters, we suggest reviewing the ‘Before You Start’ tab within the ZonGuru Product Research Checklist. This contains a handy list of what types of products to look for and what to avoid. A true time saver!
As you experiment with Niche Finder, you may find it useful to add these products to your favourites list. This is done by selecting the ‘...’ icon and then clicking on the star. Your favourites can be accessed at any time from the top right tab.
Once you’ve reviewed your favourites and identified a product of interest, enter the main keyword/(s) into the ‘Opportunity Identifier’ tab at column A in the ZonGuru Product Research Checklist.
Want to discover more tips and tricks inside Niche Finder? Watch this walkthrough video with Darren, our Head of Customer Success.
Now it’s time to validate your product ideas using the Niche Rater tool in the Chrome Extension.
Niche Rater is one of our favourite tools! It provides a snapshot of the profitability, competition, budget and demand of the niche you’re interested in. It captures the latest and greatest data on your competition, along with key metrics you need to know.
The above metrics are combined into an overall average Niche Score. As a guide, the below percentages indicate the potential strength of a category:
0% - 20%
20% - 40%
40% - 60%
60% - 80%
80% - 100%
Now that you understand what each ZonGuru metric represents, it’s time to analyse the results for your chosen keywords. From your Niche Finder session (step 4) click on the command button located on the top right of your chosen keyword and select the puzzle icon to launch Niche Rater.
Alternatively, you may open Amazon.com, input the keyword identified at Step 4, and launch the Chrome Extension from the bottom right of your screen.
Enter the below data from Niche Rater against your keyword in the ‘Opportunity Identifier’ tab:
For more information on how to use Niche Rater, check out this tutorial video.
Amazon is driven by keywords. Essentially, keywords are how buyers find you. They are signposts to your product that allow you to be discovered by your ideal customer. Amazon wants to sell as many as possible, so their algorithm shows products they consider the most relevant and high converting.
Keywords on Fire is a powerful product research tool which provides a list of keywords that drive product sales within your niche. Armed with this information, you can identify keyword opportunities to target and use in optimizing your listing.
Keywords on Fire is located under ‘Listing Optimization’ inside ZonGuru:
ZonGuru does the heavy lifting and delivers a report containing everything you need to know about your keywords. Click on the eye icon to view the data and use the settings icon to filter results.
Enter the below data from the Keywords on Fire report against your product in the ‘Opportunity Identifier’ tab:
Love/Hate is the most seamless way to deliver a perfect product. Love/Hate instantly mines thousands of reviews to provide a concise list of features buyers love … and hate! Equipped with this valuable information, you can effectively differentiate your product to solve existing pain points and deliver value-driven features to your customers.
Let’s open Love/Hate located under the Product Research banner in ZonGuru. To run a search for your chosen product:
This is where the ‘human element’ will feature heavily, and you may need to put your thinking cap on. What are you going to do differently? How will your product stand out and alleviate pain points buyers have experienced with competing products? Innovation should remain front and center at this stage - as well as considering product branding opportunities and visual differentiation.
Enter the below data from the Love/Hate report against your product in the ‘Opportunity Identifier’ tab:
Want more information about how Love/Hate can help you create a superior product? Watch this clip from our 3-day long training series, Around the Track, where Darren and Josh show how Love/Hate helps avoid mistakes past sellers have made!
It is important to consider expenses that may eat into your profitability. Oversized products incur higher storage fees and impact how much inventory you can send to Amazon.
To check if your chosen product is classified as oversized, we recommend reviewing the product size help guide on Amazon’s website.
Enter ‘S’ for standard or ‘O’ for oversize into the Opportunity Identifier tab at column N.
It’s now time to get to know your numbers. Various factors can drastically change your product’s profitability, such as how a product is packaged and how/where it is shipped from your manufacturer.
Some handy links for estimating key numbers are below:
World Freight Rates
Several variables affect freight such as shipping location, shipment size, speed, and shipping type. It is also worth contacting your freight forwarder to discuss any import duties and taxes that may apply to your product category.
FBA Revenue Calculator
Search by competitor ASIN or product phrase and select a similar competitor product. Enter variables into the ‘Amazon Fulfillment’ column and click ‘calculate’ to find the anticipated net profit in $ and %.
For each of the products you have investigated, we recommend completing the ‘Checklist’ tab. Whilst some products appear amazing there may be hidden pitfalls to consider, such as seasonality or clear category dominance by one or two big sellers.
The checklist requires a simple yes/no answer which highlights any areas requiring additional investigation.
Congratulations! If you have completed the above steps you’re well on your way to finding your next successful Amazon product! As with most things in life, the more you practice the skill of finding profitable products the better you will get. Start flexing your search muscles and enjoy the process! Now that you have the information you need to succeed make sure to download your free Product Research Checklist and Step-by-Step Guide!
If you have any questions or need more information on any of the above segments, please reach out to the ZonGuru support team.
Discover opportunities. Maximize your sales. Grow your Amazon business!