Amazon listing is not just a regular catalog entry that sellers maintain for themselves. You actually can’t sell on Amazon without adding product listings to your seller account. Amazon listing is your complete introduction to buyers. It is your storefront, info desk, and all the promotional elements combined into a single webpage. Therefore, you need to be on top of things while adding Amazon listings.
However, adding product listings can get overwhelming due to all the boxes you need to check. Moreover, not practicing due diligence can lead to missing listing information. It eventually transpires into inventory errors that can hinder your sales performance.
If you're about to start your selling journey on Amazon and want to add product listings without any troubles and glitches, you’ve landed at the right place.
This post will walk you through the steps to add an Amazon product listing without any errors and missing information. We will also talk about the elements of an optimal listing that helps you make your product more visible to the target audience.
Without any further ado, let’s start our discussion.
Once you sign in to your Seller Central account, click on the Inventory drop-down menu on the main dashboard/homepage. You have two options to add an Amazon listing: Add a product and Add products via upload.
The Add a product option is suitable when adding a single product. It is also perfect for those who are just starting on Amazon. On the other hand, the Add products via upload option is most suitable when you have to do bulk uploading (listing more than one product).
We will discuss both these options one by one.
When you click on Add a Product, you will be directed to this page.
Here, you will have four options to choose from.
As a private label seller adding a single product, click on the second option i.e. I’m adding a product not sold on Amazon.
When you click on I'm uploading a product not sold on Amazon, you will end up on this page. You can either search for the product category in the search bar or browse it through the list of categories given below that search bar.
Clothing, Shoes & Accessories→ Luggage & Travel Gear→ Handbags & Shoulder Bags→ Girls'
After selecting the exact product category, you will be redirected to this page.
Here, first, switch the More Attributes toggle on to see all the sections you need to fill in. You need to take care of seven sections for adding your listing.
The variation section only comes into play if you add the same product with its different variants (based on color, size, material, etc).
The first section is Vital Info. As the title suggests, all the fundamental information about your product will go in that section.
The vital info section
First, you have to select if the product has variations. Select No if you add a product in a single size, design, material, and color. Then, you will have to add these vital pieces of information about the product. The cells with asterisk signs are compulsory to fill for the given product category (this rule applies to all the other sections as well).
After filling out the vital information, click on Save and Finish and move to the Offer tab.
You will have to fill in some critical listing information about your product in the Offer tab.
The Offer tab
After filling out all the relevant boxes, click on Save and Finish button.
The next section of the listing is compliance. It primarily revolves around the specs of electronic items and accessories. Sift through this page and fill in the relevant boxes if you list anything involving any electronic component.
The Compliance section
The next tab is Images. You can upload nine product images in this section. The main image is the one that's on display when a visitor opens the product listing. These images should be of high quality and with a pure white backdrop. Go through this guide to add images to the listing according to Amazon's instructions.
The Images section
Next is the Description tab. Like Images, this tab also plays an integral role in how your listing appears to potential consumers.
Click on Save and Finish button and move to the next section.
The Description section
The next tab is for Keywords. Here you have to fill in some interesting boxes to complete your Amazon listing. The information you put here will make your listing more noticeable to Amazon's search algorithm.
The Keywords Section
“Climate pledge friendly” can be a style keyword for women's handbags.
The next and last tab is More Details. This section mainly contains the optional fields you may need to fill, depending on the product you are listing. Product weight and dimensions are some of the essential boxes to fill here. Sift through all the boxes and fill in the relevant ones to your product. Once you fill out all the More Details page's relevant boxes, click on the Save and Finish button.
The More Details section
After filling in the relevant product information in these seven sections, adding an Amazon listing through Add a Product option will be completed. The listing will go online on the launch date you have picked.
If you're adding a product with more than one version of itself in different colors/sizes/shapes, you have to add them in the listing as variations. For that, click “yes” on the Vital Info tab and select the type of the variation (size, color, etc).
Then, in the next tab called "Variation," check the type of variation you will introduce and mention its details in the boxes below. After that, click on the Add Variations button and then the Save and Finish button.
Now, the listing will show the given product with its variants that you have listed down in the Variations section. So, for instance, if we add a handbag with color variations, the product listing will show that the handbag is available in those colors.
After adding variations, you can also add relevant images through Manage Images in the Edit option of the parent listing in the Manage Inventory section.
When you click on Add products via upload, you will be directed to the Download an Inventory File tab.
Select the product category and the exact product type from this tab to generate the inventory template. It will create a custom template for the relevant product. Next, click on the Generate Template button on the bottom right of the page to download the inventory file in Excel format.
The file you download is quite self-explanatory. It has six tabs:
This tab generally sums up how to use the inventory file.
This tab gives all the instructions on how to choose and upload product images.
The examples tab demonstrates how you can add multiple products and their information in the inventory file's relevant sections for bulk uploading listings.
The Data Definitions tab lays down all the definitions of the sections and fields given in the inventory template file so that you enter the correct information in the relevant columns and rows.
This is where you have to enter all the information about the product. You enter the same information as you put in the Vital Info section, Offer, Description, Keywords, and Other details tab when you directly add a product on Seller Central.
The Browse Data tab shows the browse node and path of your selected product type.
The last tab Valid Values outlines all the valid information for the type of data you want to enter into the template.
After completing the inventory file, you have to upload it on the next tab on the Add Products via the Upload page. Your product listing will go online on the mentioned launch date if the upload is successful.
You can see the upload status in the next section.
After taking care of all the essentials discussed above, don’t forget to consider the following points for acing your listing work.
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Shortlist the right set of targeted and relevant keywords and incorporate them throughout the content of the listing i.e. title, product description, key features (bullet points). Having an SEO-savvy listing will always give you an edge over your competitors.
When writing a product description, always link a feature/spec of your product to how it is providing value to the consumer. Writing down just the product's features in the product description won’t affect a similar response. For instance, if it is a women’s handbag, highlight how it offers value in terms of fashion as well as utility.
Most visitors don’t read through a product listing from top to bottom. Instead, they will quickly scan it for the chunk of product details they are looking for. Moreover, customers today are more receptive to visual content.
Therefore, your product listing should be easily scannable and easy on the eyes. Add bullets that are short and easily give away the most fundamental features and USPs of the product. Moreover, add product images that don’t just express the functional details of the product but also do well on the aesthetics front.
Visually exciting and easily scannable content makes for better audience engagement. If you are a brand owner under Amazon’s Brand Registry program, you can leverage the A+ Content option to make your product listings more visually appealing and scannable.
We hope that the above discussion helps you add Amazon product listings without hassle. Make sure you thoroughly study the sections you need to fill and acquire the relevant information. Also, you must have top-quality images of your products in line with Amazon guidelines. Lastly, write the product description and bullet points that link your product to customers’ wants and needs.
Adding a listing without any gaffes ensures the right beginning of your selling journey on Amazon.
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