Amazon has launched a new feature where you can add a video to your Amazon product listing which will help your business increase sales conversion. According to recent statistics, 45% of people watch more than an hour of Facebook or YouTube videos a week, and 51% of marketing professionals worldwide name video as the type of content with the best ROI.
Pro Tip: This feature is only open to professional sellers who have been approved as brand owners through Amazon Brand Registry Program.
Brands on Amazon from various categories and sizes are already leveraging this new Amazon video listing feature. Check out the example from Invicta below,
So why is this update so important for Amazon sellers? Here are five reasons why sellers should take advantage of this feature:
There are various types of Amazon videos you can add to your product listing. Unboxing videos is one of the most popular because people love seeing how a product works, what it looks like in reality, how it feels when holding it, its dimensions, and more. It is easier to watch a video than to guess features by looking at images.
“It is easier to watch a video than to guess features by looking at images”
Amazon listing videos are implemented in the backend where you would post Enhanced Brand Content, but they show up in the frontend located at product images. Below is a simple 3-step guide for you to implement product listing videos.
Navigate to “Upload & Manage Videos” under the “Inventory” tab as shown in the image below.
Click “Upload Video” and find and select your video file.
The final step is to insert details of the video. Use a thumbnail that represents the video and have your main product keywords in your video title. Select the ASINs relating to the video and click the “Submit” button to send to Amazon for approval.
The listing landscape is changing, proactive sellers are taking advantage of the ability to add video to product listings and are reaping the rewards. Video content is engaging, informative and quickly adds product credibility, in short...video sells! If you’ve done the hard work maximising the number of eyes who find your listing it is in your best interests to keep them there as long as possible to increase your opportunity for a sale. High quality video content is a sure fire way to achieve this.
Every seller has the opportunity to become brand registered, this opens a plethora of marketing opportunities including video content. Take initiative, get brand registered and capture low hanging sales from competitors who fail to take advantage of this new listing strategy. An investment in high quality video content will pay dividends well into the future, elevating your listing above the competition, increasing conversion rates and growing your business.
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