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Sometimes, the Amazon FBA marketplace is the Wild West. Rankings fluctuate by the hour, buy boxes get hijacked, and Amazon’s listing algorithms can change your listing without notice based on a set of complex rules. It’s a lot of stuff to keep track of. Don’t worry, though, because there’s a new sheriff in town!

Some of you eagle-eyed users may have noticed that Product Monitor is gone. That’s because it’s now Product Pulse! We completely redesigned Product Monitor with customization, power, and ease of use in mind. After some discussion, we didn’t feel right keeping the old name. That’s because it does more than just monitor now; it keeps a finger on the pulse of everything to save you money and keep you one step ahead of the competition. Just take a look at the original (Product Monitor) vs Product Pulse.

An FBA product listing in the original Product Monitor
An FBA product listing in the original Product Monitor

That’s pretty much everything you got with Product Monitor. It just alerted you when you got a new review or when someone was trying to hijack your buy box. That’s not to say those aren’t important things to know. It’s just that there are so many more things you should! Now, look at this screencap of Product Pulse.

Product Pulse: more information, more awareness
Product Pulse: more information, more awareness.

Big difference, right? Not only does it display more information, but it provides alerts for things you might not realize are important to track, such as, when changes to a listing’s bullet points, description, title, and more are made! Some of you may wonder why it’s so important to keep track of some of these details. Well, let’s find out!

Protect Against Unwanted Changes to Your FBA Listing

Did you know that Amazon sometimes changes key pieces of information in your listing without telling you? A lot of sellers don’t. It happens more than you think. The amount Amazon charges you for storage/shipping is based on your item’s weight and dimensions; the bigger and heavier your item, the more they charge you. 

Amazon’s algorithms do a fantastic job of scanning listings for any irregularities. But with millions of products out there, mistakes are bound to be made and your product’s dimensions can be altered without notice. With Product Pulse, you get an alert when that happens so you can change it back and save a ton of money. All of this with just the click of a button.

With one click, you’re safe!

As you can see, there’s a lot of alerts Product Pulse sends you. To reduce clutter, we made it so you can toggle them off/on with one click! Want to see the ZonGuru difference for yourself? Try ZonGuru for FREE.

How to Use Product Pulse to Scope out the Competition

Remember earlier when I mentioned the FBA marketplace fluctuates all the time? It’s frustrating trying to figure out if one of your products is struggling because of your competition, or just normal eCommerce marketplace fluctuations that are out of your hands. With Product Pulse, just track a competitor’s ASIN and find out quickly for yourself thanks to our customizable alerts! 

Why do we have so many customizable alerts, though? Let’s break down a couple of the big ones:

  • Price. This is a pretty big alert. It should be on at all times, as it can let you know when someone is trying to undercut you.
  • Title. A listing’s title provides a ton of insight into your competitor’s product, such as if they’re running a new promo or using keywords you didn’t think of.
  • Backend Keywords. This alert is a lot more important than most people give it credit for. Backend keywords are incredibly valuable and may bring you customers you had no idea existed. Always know when your competition adds new ones!

Along with the rest of our results, you’ll quickly see what your competition’s doing right, what they’re doing wrong, and what’s simply out of your hands. Want an even deeper picture? Try combining these alerts with Sales Spy!

Simply throw a competing ASIN into Product Pulse, receive instant alerts when anything about their listing changes, and then take a look at their sales in Sales Spy to see if their changes resulted in big sales! With this powerful combo, you hold insight your competition doesn’t have that you can use to dominate page 1!

Product Pulse and Sales Spy: the perfect combo
Product Pulse and Sales Spy: the perfect combo

The competition will never see what’s coming when you have Product Pulse, Sales Spy, and our 15 other industry-leading tools on your side! Want to know how to get the most out of them and start FBA selling like the pros? Check out our 3-day long training series, Around the Track, for in-depth discussions on how to create an FBA brand that sells, live demos of our tools, and how you can use the Halo Effect to craft listings that drive huge conversions! 

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