Amazon PPC campaigns are like a car: they get the job done if you perform regularly scheduled maintenance. You can’t just set it and forget it when it comes to PPC. Every once in a while you have to pop the trunk open and make some adjustments.
Is your current advertising strategy not moving you up the rankings as much as you expected? Maybe it’s time to take a peek at some of your campaigns! Marketing on Amazon’s grown a lot over the past few years. Take a look at your average Amazon page; there are way more ads on it. That’s because, in 2019, Amazon’s advertising platform grew by 60%. What does that mean for you? Well, it means there’s a lot of new ways for you to get some eyeballs on your listings. How do you effectively run a campaign, though?
Are you itching to launch an Amazon product, but not sure how to make it stand out from the competition? Then it’s probably time to take a deep-dive into product differentiation. This critical FBA selling concept can make or break any Amazon product launch. Never heard of it? No problem! Jon Tilley, our CEO, recently sat down with Zack Leonard, the co-founder of Gembah, in our latest episode of Amazon Seller Insights. Gembah helps mid-size businesses, entrepreneurs, and eCommerce business owners navigate the entire product research process all the way from ideation to manufacturing.
Want to know how the big Amazon FBA sellers organically climb the rankings and scale their business up during launch? Simple. They mastered one of the most fundamental concepts necessary for effective Amazon selling: finding less competitive, but still highly relevant keywords you can harness to drive high volume traffic to your listing.
Ever wonder how an item as simple as a bedside table lamp can put up huge numbers? Here’s a hint: it’s not luck. With the right marketing and Amazon listing optimization, any Amazon FBA item has the potential to crush expectations. The real question is pretty simple: what do the pros do turn small items into big sales?
Why should you choose ZonGuru over a competing service? It’s a fair question; there’s a lot of Amazon selling tools out there. We realize we’re a little biased, but in this post, we’ll prove why ZonGuru is the clear choice for sellers looking to launch, grow, and sell on Amazon.
Sometimes, the Amazon FBA marketplace is the Wild West. Rankings fluctuate by the hour, buy boxes get hijacked, and Amazon’s listing algorithms can change your listing without notice based on a set of complex rules. It’s a lot of stuff to keep track of. Don’t worry, though, because there’s a new sheriff in town!
Are you looking to learn how to make money on Amazon? Looking to learn how to make the most money possible out of your eCommerce Business, but overwhelmed by the sheer amount of information out there? ZonGuru is here to help! In our on-going mission to share our expert Amazon knowledge with you, we produced a 3-day video series detailing exactly how ZonGuru helps you achieve your business goals (and beyond!). This Amazon FBA training series is called Around the Track!
Want to see what it takes to make it on Amazon? Join us for our video series, “What’s In The Box?”, to take a deep dive into the hottest selling items in the Private Label space. In each video, Darren, ZonGuru’s Head of Customer Success, shows you a popular item and breaks down exactly why it sells so well. When you know what data to look for and where to find it, you’re well on your way to finding your next big money-making item.
Discover opportunities. Maximize your sales. Grow your Amazon business!