Darren Bilbao

Amazon PPC campaigns are like a car: they get the job done if you perform regularly scheduled maintenance. You can’t just set it and forget it when it comes to PPC. Every once in a while you have to pop the trunk open and make some adjustments.

Is your current advertising strategy not moving you up the rankings as much as you expected? Maybe it’s time to take a peek at some of your campaigns! Marketing on Amazon’s grown a lot over the past few years. Take a look at your average Amazon page; there are way more ads on it. That’s because, in 2019, Amazon’s advertising platform grew by 60%. What does that mean for you? Well, it means there’s a lot of new ways for you to get some eyeballs on your listings. How do you effectively run a campaign, though?

Are you itching to launch an Amazon product, but not sure how to make it stand out from the competition? Then it’s probably time to take a deep-dive into product differentiation. This critical FBA selling concept can make or break any Amazon product launch. Never heard of it? No problem! Jon Tilley, our CEO, recently sat down with Zack Leonard, the co-founder of Gembah, in our latest episode of Amazon Seller Insights. Gembah helps mid-size businesses, entrepreneurs, and eCommerce business owners navigate the entire product research process all the way from ideation to manufacturing.

Want to know how the big Amazon FBA sellers organically climb the rankings and scale their business up during launch? Simple. They mastered one of the most fundamental concepts necessary for effective Amazon selling: finding less competitive, but still highly relevant keywords you can harness to drive high volume traffic to your listing.

Ever wonder how an item as simple as a bedside table lamp can put up huge numbers? Here’s a hint: it’s not luck. With the right marketing and Amazon listing optimization, any Amazon FBA item has the potential to crush expectations. The real question is pretty simple: what do the pros do turn small items into big sales?