Would you like the ability to create product bundles without sending additional inventory to Amazon? Are you looking to test and validate product combinations, or cross-promoting them? Amazon has launched a new function named Virtual Product Bundles, to help sellers do just that!

What is a Product Bundle?

According to Amazon, product bundles are between two to five products from your catalog sold as one, typically at a discount to increase conversion rate. These items are not packaged together, but sold as a unit, which means you don’t need to send in pre-bundled products!

This feature allows customers to shop for products that go well together, making it easier to discover and buy more from your catalog. This is a great strategy to promote products that have excess inventory, launch new ones, and ultimately improve your ROI!.

How are Product Bundle Quantities Determined?

The number of product bundles available for customers to purchase is based solely on all the products contained within it.

For instance, if you have a pizza blanket with an available quantity of 28 and a pizza pillow with  38 units, then there would be 28 product bundles available. The total amount is automatically adjusted taking into account individual sales as well; if one of those pizza pillows sells as an individual item, the available bundles would go down to 27.

Can Product Bundles be Edited?

When you create a product bundle, Amazon assigns a unique SKU to it. Like other products, you can edit the title, description, bullets, images, and price. However, you can’t change the products offered within the bundle itself.

Seller Requirements

To be eligible to use the Virtual Bundles tool:

  1. Sellers need to be brand registered.
  2. ASINs need to have active FBA inventory in the 'New' condition. 
  3. Product bundles can be created only in the US Amazon store for now.
  4. The following cannot be included in virtual bundles: gift cards, electronically delivered products (such as digital music, video, and books), and renewed/used ASINs.

Benefits of Product Bundling

Product bundling is particularly attractive to customers who benefit from a single, value-oriented purchase of complementary offerings. There are plenty of benefits through product bundling:

1. Increase Your Average Order Value

By bundling your products, your customers buy more than one product during a single purchase, which increases your average order value. For example: instead of buying a pizza blanket, your customers are given an option to purchase it together with a pizza pillow as a bundle.

2. Reduce Inventory Waste

Products can be bundled and sold at a discount to clear dead stock and avoid inventory waste. This also increases your IPI (index performance score), leading to warehouse cost reduction.

3. New Product Launch

Are you about to launch a new product? You can bundle it with one of your best sellers to promote it to customers.. This cross-promotion decreases your marketing costs while increasing exposure for your new merchandise. How’s that for an early win?

3-Step to Create Virtual Bundles On Amazon

Step 1 - Navigate to Virtual Bundles

Navigate to the Brands tab within your seller central main page. Click on “Virtual Bundles” located in the dropdown menu.

Step 2 - Insert Product Bundle Details

Add products to your bundle by inserting your ASIN number. You are required to enter the title, selling price, and description for your bundle. It is vital to insert hot keywords to both your title and description for the Amazon A10 algorithm to pick them up during customer searches.

You are required to insert product bundle images (maximum of 8) to showcase your products. Bullet points are required, and do remember to optimize them with hot keywords.

You can leave the SKU blank and let Amazon auto populate one for you. If you decide to insert your own SKU, do not reuse an SKU from an existing product in any marketplace, your bundle won’t be approved!

Note that bundle ASINs have separate reviews and ratings from those of the individual ASINs in the bundle.

Step 3 - Save, Publish, and Evaluate

Once you have entered all relevant details, click on the “Save & Publish” button to complete the product bundling. Always evaluate product bundles that you have created and split test new ones.

Remove product bundles that don’t work and keep the ones that do it to maximize your effort. Remember to check the Amazon Bundle Policy before submitting any new ones.

Pro Tip: Bundles are compatible with Sponsored Brands ads, so if you are looking to gain more exposure and sales, you can create a sponsored brand campaign for your bundles.

Final Thoughts

There are multiple ways to bundle your products to boost sales. You can try the cross-sell bundle method by bundling a low-priced complimentary product as an add-on to your main product. Offering a gift bundle during the holiday season is another excellent way to promote your brand.

All in all, bundling adds value to your brand and helps you stand out from the competition. Remember to track your product bundling performance and customer satisfaction for long-
term benefits. 

Do you have a perfect bundle and you can’t wait to take it all the way to page one? Make sure you are fully optimized for the best keywords using Keywords on Fire and Listing optimizer!

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